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Semelhante a Social Media Strategy for the Sisters of Mercy
Semelhante a Social Media Strategy for the Sisters of Mercy (20)
Social Media Strategy for the Sisters of Mercy
- 1. Social Media & Web Marketing Strategy Prepared for the Sisters of Mercy of the Americas
- 2. Why are we online?
- 3. Sisters of Mercy of New Membership Justice Team the Americas Connect with Increase Build and renew young women awareness of brand Provide a forum Critical Concerns Have a voice Disseminate Inspire others to information “Take Action” Disseminate information Build How do we meet relationships these needs? Increasing the visibility and accessibility of the Sisters of Mercy on different web channels. Some Key Stakeholders & Their Needs
- 4. Internal Audience • Sisters • Associates Engagement and conversation • Companions • Twitter • Staff • Connect with Mercy Blog • Facebook External Audience Passive Listener • Issue-oriented individuals • Twitter • Issue-oriented • Connect with Mercy Blog • Facebook organizations • Interested individuals • Interested organizations Information Seeking • Other Mercy • Google Adwords • Facebook Ads organizations (ex. • Sistersofmercy.org Hospitals, schools, etc.) • Former & current students Building Relationships
- 5. Do you want to learn more? Please contact me!
Notas do Editor
- New Membership Needs:Connect with women who are thinking about religious lifeProvide a forum for questions about becoming a sisterDisseminate information about the life of a sister of mercyJustice TeamNeedsSign petitions (“take action”)Increase awareness of Critical ConcernsDisseminate informationBuild relationships with those interested in these causesThe organization as a wholeNeeds:Build brandRenew brandInclude voice in conversations that are happening onlineMinistriesDevelopment
- A very top level look at how we engage with our audience Why are the Sisters of Mercy maintaining a presence in these different web spaces?We want to give people a chance to find us. Our target audiences prefer to find and receive information in different ways so we are making ourselves available and engaging in those places. Information seeking individuals are those who may have heard about the Sisters of Mercy and are curious to know more, or individuals who have a certain need, like wanting to become a sister, and are starting their search.Passive listeners are the next step up from information seeking individuals. These are individuals who have heard of the sisters of mercy, are interested in what we do, but are just “lurking”, for lack of a better terms. Individuals who are looking to engage and converse are those who have questions about becoming sisters or becoming more involved, or just simply want to connect with us.