One of the important elements of effective communication is the way you make people feel and how persuasive you can be. Here we have examined Cialdini's & Aristotle's principle of persuasion in the context of an advertisement by Dainik Bhaskar themed "Jidd Karo, Dunia baadlo"

1. Models Of Persuasion
Business Communication Presentation
By- Adyasha Mishra

2. “Zidd karo Dunia Badlo”
-DAINIK BHASKAR
Stubbornness for the right cause can bring about a positive change
 Launched in the year 1948 as a Hindi language daily newspaper in Bhopal
 Renamed as ‘Dainik Bhaskar’ in 1958 meaning- “The Rising Sun”.
 Present in 12 states with 65 editions in Hindi, Marathi and Gujarati.
 Offers online experience with 6 digital portal and 4 apps.
 Urban India's no-1 newspaper & largest circulated newspaper

3. Whoa!This could be the part of the presentation where you
can introduce yourself, write your email…

4. The Digital
Campaign
 Launched on 29th April, 2016
 Celebrates the spirit of
resolve & persistence
 Theme- Girl child education
 Success on social media
platforms got the buzz
going.

5. Cialdini's Principles
1- Reciprocity
2- Scarcity
3- Social Proof
A negative reciprocity to fight
against the wrong
Girls deprived right to education
due to regressive society
Social influence towards a right
cause

6. 5- Consistency /Commitment
4- Liking
An initial commitment lead to a
consistent & positive change
The special bond

7. Aristotle’s model
Ethos
Pathos
Logos
The strength to
change and be the
helm of change
Insist on for your
right against all
odds
The innocent and
honest story leaves a
deep impression

8. Thank You…