Is social media right for your firm? Where do you even start? Find out what it takes to launch a successful social media program for your firm.

1. Is social media
a smart
for investment
investment
advisors?
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2. This communication is provided by Advent Software, Inc.
(“Advent”) for informational purposes only and should
not be construed as or relied on in lieu of, and does not
constitute, legal advice on any matter whatsoever
discussed herein. Advent shall have no liability in
connection with this communication or any reliance
thereon.
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Advent and the ADVENT logo are registered trademarks of Advent Software, Inc. All other products or services
mentioned herein are trademarks of their respective companies. Information subject to change without notice.

3. Social media’s
potential value
enormous.
to investment advisors is
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4. Social media’s
potential value
enormous.
to investment advisors is
Source: LinkedIn, Financial Advisors Use of Social Media and Affluent Investors Use of Social Media, May 2012
affluent investors already use social
media to research financial decisions.
Over
5 million
Copyright © 2013 Advent Software, Inc. All rights reserved.

5. Social media’s
potential value
enormous.
to investment advisors is
More than
50%of financial advisors expect social media to
play a significant role in their marketing
this year.
Source: LinkedIn, Financial Advisors Use of Social Media and Affluent Investors Use of Social Media, May 2012
affluent investors already use social
media to research financial decisions.
Over
5 million
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6. The trend is
clear…
But so are the
concerns.
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7. Is a “Like” a
recommendation?
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8. Is a retweet an
endorsement?
Is a “Like” a
recommendation?
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9. Is a retweet an
endorsement?
Is a “Like” a
recommendation?
Is a blog post a
testimonial?
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10. Technology
outpaced
has always
and social media
is no exception.
regulation,
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11. corporate social
media policy.
regulatory
Regulators
have issued
guidance
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on

12. Now you just
need a plan.
5 rules
Here are
for developing a
social media policy.
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13. Create a written
Employees permitted to use social media should be trained in it
and sensitized to potential problem areas.
1
social media policy
consistent with the law and your
firm’s own procedures and values.
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14. Name a
to monitor compliance.
2
Someone responsible for keeping the firm up to date on regulations.
Someone who reviews for compliance all “static” material before
it’s posted, and all “interactive” material after it’s posted.
compliance officer
chief
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15. Authorize
specific employees
to use social media.
3
If your firm is not able to monitor a particular social media channel,
employees should not be allowed to use it in their work.
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16. But don’t assume that records of social media activity might not
become discoverable evidence in administrative or legal proceedings.
keeping records
of all social media activity.
4
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Consider

17. There are companies designed to monitor, archive, and filter
social media communications in accordance with your firm’s policies
and federal regulations. Work with one.
Leverage
technology
to ensure compliance.
5
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18. If it’s something you wouldn’t say face-to-face to a client,
do not post, share, or retweet it.
Always
use good judgment.
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19. Make your social
media efforts
a smart
investment.
Copyright © 2013 Advent Software, Inc. All rights reserved.

20. Learn more about Social Media in Investment Management.
Download the free white paper from Advent Software.
www.Advent.com/SocialForAdvisors
Copyright © 2013 Advent Software, Inc. All rights reserved.