We're celebrating our 30th anniversary this year! Here's a snapshot of the progress we've made.

1. Progressing the
Advantech Story

2. Progressing the
Advantech Story

3. Critical Change in the Past 30 Years
Transformation
1985 From System Integrator to Product Producer
1987 From Taiwan to Global Market
Brand as Core Competence
1992 Channel Development
Paradigm Shift and Org. Change
2000 “ Greater China Homeland ” Strategy
2005 “Global Integrated Enterprise” Strategy
2012“ Stakeholder Balance” Philosophy

4. Advantech beginnings…
Back in the 1980s-- the dream of three young HP Taiwan engineers

5. Advantech starts in a kitchen
ATS (Automatic Test System) 83~85

6. Transformation
1985 From System Integrator to Product Producer

7. Transformation
IEEE-488 ATS
1985
IEEE-488 ATS

8. Transformation
First IPC
1990
First IPC

9. Transformation
ADAM-4000 Series
1992
ADAM-4000 Series

10. Transformation
1987 From Taiwan to Global Market
Phase 1
Phase 2

11. From Taiwan to Global Market
First Trade Shows
1987
Comdex Fall

12. From Taiwan to Global Market
First Worldwide Office
1987
San Jose Office

13. From Taiwan to Global Markets
First Overseas Building
1998
Beijing Office

14. From Taiwan to Global Markets
Germany Office
1993
Germany Office

15. From Taiwan to Global Markets
Worldwide Presence—Taiwan
Neihu HQ Yang Guang Building
Xindian Office Donghu Manufacture Center
Taichung Office
Kaohsiung Office

16. RMA center for Europe / Russia
Shanghai OfficeBeijing (China Headquarters)
Hangzhou Office Nanjing Office
Shenzhen Office
Guangzhou Branch
From Taiwan to Global Markets
Worldwide Presence—China

17. From Taiwan to Global Markets
Worldwide Presence—China
RMA center for Europe / Russia
Kunming OfficeFuzhu Office
Xi An Office Wuhan Office
ChengDu Branch
Shenyang Off

18. From Taiwan to Global Markets
Worldwide Presence—Asia
RMA center for Europe / Russia
Japan OsakaIndia Bangalore
Korea Seoul
Japan Tokyo
Russia Moscow

19. RMA center for Europe / Russia
Malaysia PenangSingapore (SAP Headquarters)
Indonesia Jakarta Thailand Bangkok
Malaysia Jaya
From Taiwan to Global Markets
Worldwide Presence—South Asia Pacific

20. From Taiwan to Global Markets
Worldwide Presence—Australia
RMA center for Europe / Russia
Australia MelbourneAustralia Sydney

21. From Taiwan to Global Markets
Worldwide Presence—America
RMA center for Europe / Russia
US IrvinUS Milpitas
US Cincinnati Brazil Sao Paulo

22. RMA center for Europe / Russia
Germany DüsseldorfGermany München The Netherlands Breda
UK ReadingFrance Colombes
From Taiwan to Global Markets
Worldwide Presence—Europe

23. RMA center for Europe / Russia
Poland WarsawItaly Milano
The Netherlands Eindhoven Germany Amberg
From Taiwan to Global Markets
Worldwide Presence—Europe

24. Brand as Core Competence
Smile Curve Approves Advantech Brand
服務/內容
Product
Development
R&D/
Industrial Standard
Material & Logistics
Manufacturing
Sales Network
Marketing
Brand
Service/Content

25. Brand as Core Competence
Progressing the Advantech Brand Story

26. Brand as Core Competence
The Advantech Story in Images
2005
2007
2009
2011

27. Brand as Core Competence
Global Solution Day

28. From Brick-and-Mortar to Virtual
Brand as Core Competence Marketing Transformation

29. Brand as Core Competence
Taiwan Top 20 Global Brands
The “Taiwan Top 20 Global Brands”
survey is conducted by The China
External Trade Development Council and
Interbrand, a London based Branding
Consulting company.
Advantech’s 2012 brand value increased
8% compared to the previous year.
Year Rank Brand Value (USD Millions)
2003 11 N/A
2004 10 195
2005 11 N/A
2006 12 N/A
2007 13 232
2008 10 299
2009 12 204
2010 12 197
2011 10 241

30. Brand as Core Competence
Global IPC Leader
Worldwide Market Share 26%

31. Brand as Core Competence
1992 Channel Development
Phase 1
Phase 2

32. 0人參加Brand as Core Competence
World Partner Conference

33. 網際網路
世代
The Intelligent Planet is Happening
個人電腦
世代
大型與迷你電腦
世代
Paradigm Shift Affects
Organizational Change

34. 1980
Personal Computer
1995
Internet & www
Source: IBM Louis V. Gerstner, Jr.
個人電腦世代
網際網路世代
Paradigm Shift Affects
Organizational Change

35. Source: IBM Louis V. Gerstner, Jr.
Paradigm Shift Affects
Organizational Change
1995~2008 Connected eWorld
1995
Internet & www
網際網路世代
Intelligent Planet
智能地球世代
2010

36. Source: IBM Louis V. Gerstner, Jr.
Paradigm Shift Affects
Organizational Change
2008~ The Coming of Intelligent Planet
Intelligent Planet Era
智能地球世代
2010
2025

37. Paradigm Shift Affects Org. Change
掌握產業趨勢 啟動變革

38. 2003
“Greater China Homeland” Strategy
以產業造福世界
把榮耀帶回家鄉

39. “Greater China Homeland”
Kunshan Manufacturing Center was Built
2003
Kunshan
Manufacturing
Center

40. Advantech Collaboration Design Campus
Opening Second Qtr 2013

41. 2005 Global Integrated Enterprise (GIE)
GIE Globally Integrated Enterprise
To Serve Global Market via
Worldwide Resources & Talents

42. ANA
Intercon.
AEU
Asia
SAP
ACN
Sector Sales Organization
Geo-region Based

43. N. America RBU
(Product Oriented)
Automation
Embedded
System
Emb’Core
i-Services
AOnline
DMSO
RBU
(Geo Oriented)
North
America
Europe
China
Asia
Inter.
SBU
(Product Oriented)
IAG
ESG
ECG
SAG
AOnline
DMS
Sector Sales Organization 1.0

44. Organizational Transformation
From Geographic & Product Driven to Industry & Application Driven
BG/SBU
IMAX Roadmap
Quality Product
3-Year Projection
BG/SBU ABP
RBUCOE
CORPCOE
Global Sector
 Strategy Planning
 Resource Allocation
 Target Mkt & Customer
HQ Sector ABP
 Industry Focus
 Solid Execution
 Customer Services
RBU Sector ABP
Business Support

45. Global SectorBG/SBU
IAG
ESG
ECG
NCG
ACG
SAG
AC-
DMS
AOnline
D&C Channel
Automation KA (VM)
Emb’core
Intelligent System
Gaming
Network & Communication
Digital Healthcare
Digital Logistic
Smarter Digital Signage
ANA
ACN
ATW
Asia
Inter.
AEU

46. Region
Organizational Transformation
HQ & RBU Back up
Region
COE
HR/IT/
Business Alliance
Finance Partner
CTOS/RMA
Sector
Sales
Head
HQ
HQ
COE
HQ
Sector
HR/IT/
Business Alliance
Finance Partner
CTOS/RMA

47. 2012 Stakeholder Balance Philosophy
LITA Stakeholder Capitalism
From stockholder focus to stakeholder balance
Stakeholders include
Employees, Customers, Society, Shareholders

48. 2012 Stakeholder Balance Philosophy

49. 2012 Stakeholder Balance Philosophy
Corporate Social Responsibility Award
2006 Global Views Magazine CSR Award
2007 Global Views Magazine CSR Award
2012 CommonWealth Magazine CSR Award

50. 2012 Stakeholder Balance Philosophy
1st
Advantech CSR Report
Advantech Corporate
Citizenship Website
Advantech CSR Report
Advantech Corporate
Citizenship Handbook

51. 2012 Stakeholder Balance Philosophy
Continuously Academy Collaboration

52. 2012 Stakeholder Balance Philosophy
Advantech Beautiful LifE

53. 2012 Stakeholder Balance Philosophy
WW Cycling with Advantech @30

54. Progressing the Advantech Story

55. 不斷創新的本質
Endless Innovation as Essence
全球化的經營策略
Globalization as a Way to Go
經營全球品牌
Global Branding as Business Strategy
願景、人才、文化是成長的基礎
Vision, Talent & Culture as Growth Foundation
What makes Advantech Today