2. Diwali Decor…
Use of different colors to bring out the
architectural beauty of the mall
Diwali décor front façade ‘Play of colored lights’
‘Royal Guards’ with mashals (torch)
welcoming guests at the entrance
10. Promotions…
Gift With Purchase & Lucky Draw
• In order to encourage shoppers to
shop, there would be different offers
where shoppers get a free Gift when
they shop worth Rs. 2500 and more.
• There shall be a draw contest for
shoppers on the 31st October 2011.
Creative for promotion
The event was promoted using following
mediums:-
1. Radio
2. Newspaper advertisements
3. Outdoor sites
4. In-mall posters
5. Social media
6. Website
7. SMS campaign