1. Founded in 2008 by Neil Hayward Adsum Resource Ltd is a privately held and independent outsourced
support provider for the recruitment industry. Since inception it has built its reputation around providing
the highest standards of professionalism to give its clients ‘the edge’ within this highly competitive industry.
With over 50 years combined experience to lend their considerable insight to providing growth strategy
input to their client base, Neil and his growing team have now built the range of their service offering to
provide flexible support services around a range of complementary sales focussed deliverables.
For any queries, advice or a free consultation, please contact enquiries@adsum-resource.co.uk
Company Background
COMPANY OVERVIEW
WELCOME TO
ADSUM RESOURCE
Adsum Resource is a specialist outsourced sales and
marketing support service for the recruitment sector. We
provide a range of services and expertise designed to provide
professional sales and business development support to help
recruitment providers to win more new business,
and develop existing client relationships.
“ To deliver growth to recruitment companies by providing expert sales and marketing solutions in a
responsive, tailored and cost effective way ”
Our Mission
How we charge
To ensure maximum flexibility to suit our client’s requirements we provide services on a retained, project or
day rate basis. Lead generation can be contracted on an hourly or per record rate with agreed performance
related factors.
Services
Sales - delivers flexible business and strategic sales direction within an agreed consultancy framework,
sales mentoring & training through to the creation of professional accurate and compelling sales bids,
contract evaluation, risk analysis, guidance and price negotiation.
Leads - providing a fully outsourced sales lead generation cycle or a menu of services from database
management cleansing, business intelligence gathering and market research to opportunity identification
(client staffing supplier reviews/tenders) through rolling contact management programmes.
Marketing - helping clients undertake research and insight studies, develop business plans, vision and
values, marketing and candidate attraction strategy as well as hands-on implementation of re-branding,
direct mail campaigns, PR, website development, social media, advertising and award entry work.

2. Services are designed to offer our clients a flexible solution designed to support the sales process. Adsum
offers a fully outsourced sales cycle or a menu of services to suit your requirements. Our services include:
For any queries, advice or a free consultation, please contact enquiries@adsum-resource.co.uk
Sales for Recruiters
Bid Management
 Advice and direction on ‘Bid, No Bid’ strategy.
 Preparing professional proposals and bids for the public and private sectors.
 Response to tenders, requests for information and pre-qualification questionnaires.
 Management and direction of e-auctions.
 Price Negotiation.
 Contract evaluation and risk analysis.
 Guidance on best practice / legislative changes.
SALES
WELCOME TO
ADSUM RESOURCE
Adsum Resource is a specialist outsourced sales and
marketing support service for the recruitment sector. We
provide a range of services and expertise designed to provide
professional sales and business development support to help
recruitment providers to win more new business,
and develop existing client relationships.
Business & Sales Consultancy
 Business and sales strategy.
 Sales systems and processes.
 Viability of current / alternative revenue sources including new product offerings.
 Evaluating new market opportunities and strategic growth.
 Support with the converting of potential new business opportunities.
 Staff skill set development and performance measurement.
 Creation of sales materials including sales collateral and templated documentation.
 Pricing strategy.
 Best practices. Sales Mentoring & Training
 Educating Consultants on the full sales cycle.
 Side by side telephone skills coaching.
 Hands on attendance and mentoring during live sales appointments.
 Ensuring sales process adherence at all times.
 Development of collaterals and presentation resource.

3. Adsum Resource aims to assist throughout the spectrum of lead generation activities.
Our services have been specifically designed with the needs of the recruitment industry in mind. We
understand that your staff will be trained professionals and we aim not to replace their resource but to
support it by undertaking some of the time consuming but very necessary lead generation activities which
will enhance your revenue opportunity.
Adsum Resource offers a flexible solution designed to support the sales process by providing a fully
outsourced sales lead generation cycle or a menu of services to suit your requirements.
Services Include:
Data cleansing – an old or inaccurate database will mean wasted time and effort chasing
contacts which will never yield opportunity.
Market Research – knowledge of your local marketplace can be key in gaining competitive
advantage. Telephone based customer satisfaction surveys provide valuable insight.
Opportunity Identification –by gathering information and categorising leads we can ensure
you are aware of contract end dates/tender PQQs etc and have the right contact to get in
touch with at the right time.
Notes: Any activity will be undertaken in the strictest confidence, providing peace of mind that:
 Your Data Remains your property at all times and its integrity will not be breached
 Any leads or information gathered during activity on your behalf will not be re-sold or passed
on to any of your competitors
 The Adsum fees are based upon an hourly rate for the resource allocated (at cost) with a
performance related uplift based upon KPIs agreed at the start of a campaign.
For any queries, advice or a free consultation, please contact enquiries@adsum-resource.co.uk
Leads for Recruiters
LEAD GENERATION
WELCOME TO
ADSUM RESOURCE
Adsum Resource is a specialist outsourced sales and
marketing support service for the recruitment sector. We
provide a range of services and expertise designed to provide
professional sales and business development support to help
recruitment providers to win more new business,
and develop existing client relationships.

4. The Adsum Marketing service is flexible, modular and tailored to provide you with the increased profile or
business growth opportunities that you need. We have developed a marketing cycle that is specific for
recruitment companies and we can provide assistance at each stage of this process.
Marketing Cycle
For any queries, advice or a free consultation, please contact enquiries@adsum-resource.co.uk
Marketing for Recruiters
WELCOME TO
ADSUM RESOURCE
MARKETING
Adsum Resource is a specialist outsourced sales and
marketing support service for the recruitment sector. We
provide a range of services and expertise designed to provide
professional sales and business development support to help
recruitment providers to win more new business,
and develop existing client relationships.
Insight - What do your clients think of your service? Which members of your
staff give the best customer service? Why do clients use your company and how many would recommend
you? How do you compare to competitors? What sectors/areas will be growing next year?
Strategy - Develop a clear Vision for the future. What values/behaviours should your staff show?
Which sectors & markets are you going to attack? Forecast sales and business growth. What makes you
different? What type of candidates do you need for the future? How are you going to attract them?
Delivery - Rebrand and reposition your company to reflect your vision & growth plans. Redevelop
your website to maximize candidate attraction by focusing on cost effective media that works. Deliver an
integrated marketing campaign that raises awareness of your brand, generates interest in your service and
creates prospects for follow-up. Have well-written brochures, presentations and direct mail pieces. Save
money on candidate advertising. Generate positive PR stories that make your company envied. Enhance
your credibility with a professional social media presence. Win awards with professionally written entries.