Ever wanted to know what its like to work for a company like Twitter or how to even get an interview? This presentation gives a little insight on how Twitter recruits employees and what their interviews are like.

1. THE SOCIALIZATION
PROCESS OF TWITTER
BY: ADRIENNE RUCKER

2. SOCIALIZATION
• What is socialization?
• Socialization is the process of how an organization
influences the adaption of individuals as they learn the
requirements of the job, and so on.

3. ARTICLE OVERVIEW
• Twitter isn’t just about posting updates but it is helping the job
market. Twitter uses the following strategies to help attract
potential employees: use employees to tweet jobs, share news
and events to expose your culture, harness the power of the
hashtag, leverage video, and connect with candidates. By
getting the help of everyone in the company they make their
Join the Flock handle seem more like a community instead of
an HR department searching through potential candidates for a
job.

4. PHASES OF SOCIALIZATION

5. PHASE DESCRIPTION
• Anticipatory Socialization (Pre-Arrival)- The socialization
process that occurs before an individual enters and
organization.
• Ex. Learning about the job
• Encounter- Employee has entered the organization and must
let go of old roles and values so they can adapt to the new
organization.
• Metamorphosis- The completion of the socialization process
and the employee is now accepted as an insider.

6. HOW DOES TWITTER RECRUIT?
• Applied Online -34%
• Employee Referral -26%
• Campus Recruiting -21%
• Recruiter -8%
• Other -4%
• In-Person -4%

7. HOW DOES TWITTER USE TWITTER TO
RECRUIT?
• “@JoinTheFlock handle, “We offer more than just job listings;
we also share news about events happening within the
company, external events we attend and insights from our
executives. The handle gives our followers a look into what’s
happening inside of the company and a bit about what makes
Twitter a great place to work.”(New-Talent-Times)

8. CONTINUED…
• •Use employees to Tweet jobs
• •Share news and events to expose your culture
• •Harness the power of the hashtag
• •Leverage video
• •Connect with candidates

9. JOIN THE FLOCK

10. INTERVIEW QUESTIONS: THE THINGS
TWITTER ASK
• "What is your favorite meme?“
• "Why SHOULDN'T we hire you?“
• “How does Twitter need to adapt in order to stay relevant?”
• “Do you feel this is a step back in your career?”
• “What is your five year plan?”
• “Discuss a brand that you feel does good marketing vs. a brand that
does bad marketing.”

11. INTERNS INTERVIEW EXPERIENCES &
CHALLENGES
• According to Glassdoor this is what anonymous candidates had to
say about their interview process…
• “Coding challenge / in person behavioral interview, a technical phone
interview,3 blue jean (video) technical interviews with the teams you
want to join + 1 blue jean cultural fit interview with a hiring
manager.”- Negative Experience
• “Started with a 60 minute HackerRank problem which I successfully
completed and then moved on to a Phone Interview where we worked
through a coding problem online. The phone interview was about 45
minutes and the interviewer also went through my resume and asked
me some questions. There were four video interviews. 3 Technical,
and 1 Non-technical (which ended up being semi technical). Each was
45 minutes.”-Positive Experience

12. EASY. MODERATE.
DIFFICULT
How easy or difficult is it
to be hired at Twitter?
Twitter had a 46% thumbs
down.
Twitters interview process
was a moderate 3.1/5.0.
42% had a negative
experience. (fastcompany)

13. DIFFICULTY

14. EXPERIENCE

15. INFO SEEKING TACTICS
• Overt/Indirect questions- Asking direct or hinting questions for
target info.
• Third parties-Ask secondary source verse primary source (e.g.,
coworker vs. supervisor)
• Testing limits-Breaking from organizational rules and observing
reactions
• Disguising conversations-Disguising info seeking attempt in a
normal conversation
• Observing-Watching behavior in situations
• Surveillance- Making sense of past observed behavior

16. USING THE TACTICS
• Using websites that information on past or potential employee
experiences and interview tip/questions
• Glassdoor
• Asking questions in the interview or asking current employees
questions about the company and their experiences.
• Watching YouTube videos on what its like to work for Twitter.

17. WHAT IS IT LIKE ONCE
YOU’VE GOT THE JOB?
Twitter employees get a T-shirt and
bottle of wine. According to one of
Twitter's business operations
managers on Quora, the company
gives new hires a T-shirt and bottle of
wine on their first day. Some even get
to have breakfast with CEO Dick
Costolo. (INC)

18. WORKING @TWITTER

19. THOUGHTS
• Twitter seems to have a different approach on interviewing. The
questions are conversation starters and can get candidates to
talk warm up more. It seems like the company is more
interested in what the candidate likes. The questions break
away from traditional interview questions. The questions
requires thinking but makes the atmosphere more relaxed.
Some interview questions don’t help figure out who you are
and your thoughts on the company.

20. QUESTIONS
• How easy is it to work at Twitter or jobs within that category?
• How does Twitter pick potential candidates when they decide to
recruit through Twitter?
• Are employees who work for social media companies required
to be active on those sites?

21. WORK CITED
• Dishman, Lydia. "What The Interview Process Is Like At Google, Apple,
Amazon,
And Other Tech Companies." Fast Company. N.p., 19 Jan. 2016.
Web.
27 Mar. 2016.
• Kovach, Steve. "12 Quirky Things Tech Companies Do with New
Hires." INC. N.p., n.d.
Web. 27 Mar. 2016.
• Miller, Katherine. Organizational Communication: Approaches and
Processes. Belmont, CA: Wadsworth Pub., 1999. 120-129. Print.

22. CONTINUED…
• Moss, Caroline. "If You Want To Work For Twitter, You'd Better Be
Able To Answer These Questions." Business Insider. Business
Insider, Inc, 15 Nov. 2013. Web. 27 Mar. 2016.
• Osterhaus, Erin. "How Does Twitter Use Twitter to Recruit?" New
Talent Times Blog. N.p., 3 Sept. 2013. Web. 27 Mar. 2016.
• "Twitter Intern Interview Questions." Glassdoor. N.p., n.d. Web. 27
Mar. 2016.
• "What's It like to Work at Twitter?" YouTube. Ed. HR Culture Club.
YouTube, 09 Apr. 2014. Web. 27 Mar. 2016.