2016 is the Year of the Pulse. This presentation question how to raise awareness of nutritional values of pulses for food security and health benefits.

1. Shi$ing'Consumer'Percep2ons'of'Pulses'

2. Current'Landscape'

3. Global&produc,on&&&consump,on&
declined&from&1961&–&2006,&now&stable&
Source:&FAO&

4. Key&Global&Trends&
Pulses'Directly'Meet'4'Key'Trends'

5. We&are&seeing&growth&in&the&market&
• Chickpeas&in&growth!&
• Wet&Seed&Beans:&&The&ONLY&
canned'vegetables'in'
growth'due&to&awareness&of&
health&benefits&
• +4%&growth&
General&Mills&Nature&Valley&
protein&bar&was&one&of&the&10'
mostGsuccessful'new'products'in'
the'US'in'2012:&
• $95m&in&sales&in&2012&
• $130m&in&2013&&

6. However&barriers&to&consump,on&exist&
in&developed&markets&
Total Males Females 19-30 31-50 51-70
Base N=1474 N=495 N=979 N=274 N=616 N=572
I regularly cook at home but don’t think about
using legumes
64% 55% 72% 74% 57% 66%
I eat at restaurants or take away regularly and
the meals don’t usually contain legumes
12% 16% 9% 20% 14% 7%
I don’t think they are healthy 4% 7% 2% 5% 4% 4%
I avoid them to avoid increased flatulence
(wind)
21% 20% 22% 22% 21% 21%
I don’t think about including them in my diet 61% 65% 58% 63% 61% 60%
Health concerns 3% 2% 3% 1% 2% 3%
I have tried legumes and I don’t like the taste
and/or flavour and/or smell
33% 31% 34% 30% 35% 31%
I don’t know which foods are legumes 19% 25% 14% 25% 19% 14%
Other 24% 21% 26% 16% 24% 29%
Q23F. Research tells us that legume consumption in Australia is low. Thinking about potential barriers to your intake, what is the main reason you don’t eat
legumes such as chick peas, lentils, soy and other beans more often? SR
Q23G Research tells us that legume consumption in Australia is low. Thinking about potential barriers to your intake, what are the other reasons you don’t eat
legumes such as chick peas, split peas, lentils, soy and other beans more often? SR
Main&issue&for&consump,on&is&simply&salience&–&2&in&3&saying&they&
simply&don’t&think&of&including&them&in&cooking&/diet&as&the&greatest&
barrier.&

7. And&developing&markets&with&protein&
compe,,on&&&historical&percep,on&of&pulses&
Reduc,on&
Stable,&slight&
decline&

8. How'do'we'generate'awareness,'a'passion'
for'pulses?'

9. United'Na2ons'declare'2016'the'
Interna2onal'Year'of'Pulses'

10. 4&
Global&
Themes&
Creating
Awareness
Productivity
&
Sustainability
Food &
Nutrition
Security &
Innovation
Market
Access
United&Na,ons&declare&2016&the&
Interna,onal&Year&of&Pulses&
'
Global'targets:'
• Increase&pulse&produc,on&by&10%&
by&2020&(2015&baseline)&&
• Increase&pulse&consump,on&by&
10%&by&2020&(2015&baseline)&&
• Improve&market&access&to&
facilitate&local,&na,onal&and&
interna,onal&trade&
• Engage&30&countries&as&advocates&
and&investors&in&targets&of&the&IYP&
• Engage&50&private&partners&as&
advocates&and&investors&in&the&
IYP.&
&

11. Can&the&Interna,onal&Year&do&for&
pulses&what&it&did&for&quinoa?&

12. • Quinoa&s,ll&in&&serious&growth&&
• 2013'was'Interna2onal'Year'of'
Quinoa'
• Launches&of&quinoa&products&increased&by&
over&50%&in&FY13&and&have&risen&more&than&
fivegfold&over&a&fivegyear&period&
• Reflects&rising&levels&of&awareness&of&their&
nutri2onal&proper2es,&plus&
flavour'profile'
• Tradi,onal,&natural&and&nutri,ous&&
• 38%'of'them'using'a'gluten'free'
plaWorm'
Can&the&Interna,onal&Year&do&for&
pulses&what&it&did&for&quinoa?&

13. Join&together&under&one&global&brand&

14. Promo,on&starts&at&home&
Australia&playing&a&leading&role&
• Australia&Signature&Dish&Recipe&
Compe,,on,&2015&
• Australian&Launch&–&Melbourne,&17&
September&2015&
• Australian&Pulse&Health,&Nutri,on&and&
Food&Innova,on&Symposium&–&&
Adelaide,&April&2016&
• Tas,ng&Australia&–&&Adelaide,&April&
2016&
• Pulse&Breeding&Australia&Conference&–&
Tamworth,&September&2016&
• Australian&Grains&Industry&Conference&
–&Melbourne,&July&2015&&&2016&
• Student&(University)&Pulse&Recipe&
Compe,,on&(food&innova,on)&
• Pulse&cookbook&/&recipe&database&
Simon Bryant
Australian IYP Advocate

15. In'2016,'what'iden2ty'&'plaWorm'do'we'
want'to'create'for'pulses?'

16. Thank&you&
Join&the&conversa,on:&
2016&Interna,onal&Year&of&Pulses&
&
www.facebook.com/ausiyp16&
www.glnc.org.au/iyp&
@AusIYP16&/&#ausiyp16&/&#IYP2016&

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