The document discusses the Junk Kills campaign, which uses shocking imagery to encourage healthy eating habits among kids and teens. It aims to combat the large number of food advertisements seen by children daily. The campaign has received recognition and funding to expand its efforts to the University of Delaware campus, where it will incorporate student models and photographs across campus displays and social media to inspire healthier choices. The long term goal is to eventually have a national impact through continued strengthening of the campaign each year.

1. Marta
Shakhazizian

2. • Obesity
is
a
nationally
declared
epidemic.
• Today,
nearly
one
in
three
children
in
America
are
overweight
or
obese.
• By
the
year
2030,
42%
of
the
American
population
will
be
obese.
• One
third
of
all
children
born
after
the
year
2000
will
suffer
from
diabetes.
• If
left
unabated,
obesity
will
surpass
smoking
as
the
number
one
leading
cause
of
death
in
the
U.S.

3. • The
average
child
sees
10,000
advertisements
per
year.
• Most
children
can
recognize
McDonald’s
before
they
can
even
speak.
• Portion
sizes
have
exploded
– 2
to
5
times
the
size
than
they
were
in
years
past.
• The
average
American
now
eats
15
more
pounds
of
sugar
a
year
than
in
1970.

4. • Junk
Kills
is
a
photographic
campaign
that
aims
to
encourage
healthy
eating
habits
among
kids
and
teens.
• Visually
depict
the
dangers
of
unhealthy
eating
to
combat
current
commercial
ads
that
glorify
junk
food.
• Combine
shock
imagery
with
a
simple
message:
“Junk
kills.
Eat
responsibly.”

5. Instead
of
telling
people
the
dangers
of
unhealthy
eating,
let’s
show
them.

20. • Junk
Kills
has
recently
been
invited
to
the
Clinton
Global
Initiative
conference,
an
annual
conference
held
by
Bill
Clinton
where
students,
topic
experts,
and
celebrities
come
together
to
discuss
innovative
solutions
to
global
problems.
• Awarded
$1500
in
funding
for
more
models,
more
photos,
and
a
broader,
more
diverse
campaign.

21. • Create
a
campus-­‐‑wide
campaign.
• Use
UD
students
from
a
variety
of
backgrounds
as
the
campaign
models.
• Incorporate
photography
and
graphic
design
classes.
• Post
the
campaign
photos
all
over
campus
in
buses,
buildings,
dorms,
dining
halls,
and
social
media
sites
like
Facebook
and
Twitter.

22. • Measure
to
find
if
there
is
an
increase
in
fruit
and
vegetable
consumption
in
dining
halls.
• Inspire
adolescents
to
make
healthier
choices.
• Continue
to
broaden
and
strengthen
the
campaign
each
year.
• Eventually
make
a
national
impact.