1. Food Safety and CSR in China
QIN Zhenkui
Ph.D. Professor

2. PA Asia Ltd., Beijing Representative Office
No. 1604, Building 4, Taida Times Centre, No. 15 Guanghua Road
Tel： + 86 (0) 10 8571 8830 / 8571 8832
Fax： +86 (0) 10 8571 8831
info@pa-asia.com; www.pa-asia.cn
Self-­‐Introduction
Current Affiliation:
Board Member, PA International;
Vice Chairman, PA Asia Beijing Representative Office;
Vice President, Chinese Association of Animal Science and Veterinary Medicine (CAAV);
President, Animal Quarantine Branch of CAAV;
Honored President, Chinese Veterinary Medicine Association.
Former Affiliation:
President, Chinese Academy of Inspection and Quarantine;
Director General, Import and Export Food Safety Bureau, General Administration of
Quality Supervision, Inspection and Quarantine (AQSIQ);
Chief Veterinary Officer, National Bureau of Entry and Exit Inspection and Quarantine;
President, China Entry & Exit Inspection and Quarantine Association;
President, Chinese International Travel Healthcare Association;
Vice Director, Bureau of Animal and Plant Quarantine.

3. PA Asia Ltd., Beijing Representative Office
No. 1604, Building 4, Taida Times Centre, No. 15 Guanghua Road
Tel： + 86 (0) 10 8571 8830 / 8571 8832
Fax： +86 (0) 10 8571 8831
info@pa-asia.com; www.pa-asia.cn
My respected Chairman and guests,
Food is the stall of life, quality and safety of food is related with
health of life, so food safety is a most concern for people all over the
world. China has a population of 1.3 billion and is the largest food
consumer and producer in the world. As the economy develops
rapidly, food safety situation has become a top priority. Corporate
social responsibility (CSR) is an organic link between companies and
all other sectors in a society. In China CSR development are
becoming very important issue with government, company and
for communication. I will introduce the two issues in three parts.

4. Content
Food Safety in China
Problems and Solutions for Food Safety
CSR in China

5. Food Safety in China
A. Map and Brief of China
country with a population of 1.3
billion (2008)and an area of 9.6
million square kilometers. It has
56 ethnic groups, 32 provinces,
autonomous regions and
municipalities and 2 Special
Administrative Regions. Its
capital is Beijing.

6. Food Safety in China
B. Life-­‐circle Management of Food Safety “From Stable to Table”
Sowing
Fertilizing On the Table
Production
Transport
Packaged for Retail
Storage
Process Sale Wholesale

7. Food Safety in China
C. Food Safety Authorities in Chinese Government
Ministry of Health The leading ministry in
charge of
Nationwide related authorities at provincial,
(incl. the State Food establishing the industrial
and Drug Standards, supervising
Administration) food safety, coordinating
(MoH) tasks and identifying
responsibility
regional and county level
Ministry of
Agriculture (MoA) In charge of managing the
production of raw
foodstuff
General
Administration of
Quality Supervision, In charge of food-­‐
Inspection & processing as well as the
The State Quarantine management of import
Council (AQSIQ) and export of foodstuff
State Administration In charge of the
for Industry and management of the
Commerce (SAIC) circulation and
distribution of foodstuff
Ministry of Industry In charge of information
and Information and
Technology (MIIT) enterprise management

8. Food Safety in China
Import & Export Food Management System
AQSIQ
Certification and Standardization
Accreditation Administration Administration
(CNCA) (SAC)
Bureau of Import and
Export Food Safety Local Inspection and
Quality Management Bureau Port
Quarantine Bureau
Health and Quarantine Bureau
Animal and Plant Quarantine
Supervision Bureau
Inspection Supervision Bureau Chinese Academy of
Quality Supervision Bureau Inspection and Quarantine

9. Food Safety in China
D. Chinese Laws, Regulations and Standards of Food Safety
a. Laws and regulations
Chinese laws and regulations of import and export food safety include laws,
regulations, and department rules.
Laws
Food Safety Law, Frontier Health and Quarantine Law, Law on the Inspection of
Import and Export Commodity, Product Quality Law, Law on the Entry and Exit
Animal and Plant Quarantine
Regulations
Above laws have corresponding regulations of implementations, e.g. Regulations of
Implementation of Law on the Inspection of Import and Export Commodity.
Local and division rules
According to above laws and regulations, provinces, cities and local governments
can make their own rules of implementations in combination of local situation.
Central ministries and commissions can make ministry order and announcements.
Enterprises and operating divisions make operational and detailed management
rules.

10. Food Safety in China
b. Standards
Standardization Administration (SAC) is Chinese standard management
institution (subjected to AQSIQ).
Standards on food safety include national standards, industrial standards
and corporate standards.
National standards
Announced by SAC. So far over a thousand standards about food quality,
safety, import and export has been announced. Recent years SAC has
reinforced the setting of food safety standards. On the one hand, standards
are made in accordance with actual demand; on the other, proportion of
international standards is raised to expand international trade.
Industrial standards
According to different food safety administration like quality, health,
agriculture, and commerce administration, industrial standards are made to
satisfy detailed requirements of certain industry. There are several thousand
industrial standards on food safety in China now.
Corporate standards
Producers make standards according to certain products and techniques to
ensure food safety in food production and processing.

11. Food Safety in China
a. Procedures for Import Food
Review and Approve Review Information of Application
of Application Risk analysis
Registration
Apply for
Inspection Provide Information for Import
Inspection Sampling and inspection
Disqualified;
Qualified;
Disposed according
Approved for Import
to the law

12. Food Safety in China
b. Procedures for Export Food
Export enterprises submit application, fill out
Apply Information
forms, provide relevant information, and pay
for Export inspection fees to local inspection and
to local CIQ quarantine institution.
Inspection and quarantine institution accepts
Inspection and the application and conduct inspection
quarantine according to the requirements of import
countries of regions, including sampling, freight
yard inspection, and laboratory examination.
Result
Release industrial quality
announcement or early warning
Qualified Disqualified announcement; Conduct retrospective
inspection and recall; Blacklist the
enterprise.
Non-­‐polluting
Approved Destruction
disposal

13. Problems and Solutions for Food Safety
A. Risk for Food Safety Food Safety from Stable to Table
Vehicle
Emissions
Crops
Process
Agricultural
Practice
Retail Cooking
Livestock
Contamination Storage
Marine Prodcuts
Industrial Waster Distribution
Gas and Water

14. Problems and Solutions for Food Safety
A. Risk for Food Safety
a. Pesticide Veterinary Drugs Residues Contamination
Contaminated Crops Food Process
（Pests Control）
Pesticide
Contaminated Soil
Food Contamination
Contaminated Packing （Excessive Pesticide
Material Residues）
Contaminated
Animals Food Process
（Animal Disease
Veterinary Control）
Drugs
Food Contamination
Disinfection and （Excessive Veterinary
Epidemic Prevention
Drugs Residues）

15. Problems and Solutions for Food Safety
A. Food Safety Risk
b. Food Borne Pathogenic Microorganism Contamination
Virus, bacterium（mould), mycoplasma and chlamydia contaminate food through
direct or indirect transmission, and cause harm
Toxin generated by pathogenic microorganism contaminates food and brings risk

16. Problems and Solutions for Food Safety
A. Food Safety Risk
c. Inproper use of food additives: Melamine, ractopamine，food colour, flavouring、
additives for corrosion proof and keeping fresh.
d. Harm of counterfeit and inferior food
e. Environmental contamination such as water and air contaminate food directly or
indirectly, causing risk

17. Problems and Solutions for Food Safety
B. Challenge on Food Safety
a. Production Area：
Usage amount of pesticide and veterinary drugs has increased due to the
harm that intensive farming and cultivation has brought to crops and animals.
The development and process of genetically modified (GMO) crops and
animals has brought new thesis to food safety.
Widely use of growth promoting agent and hormone resulted in
contamination of food source. Contamination entered food chain and
threatened human health
Inappropriate use of food additives
b. Changes in Lifeway：
Individual workshop and portable sale of food which are stimulated by
economy development and urbanization has brought potential food safety
risk
Increasing consumption of fast food, take-­‐away food and snacks which
contain trans-­‐fat and internet addiction.
Transportation of food across the borders negatively affect the freshness and
quality of food, increasing probability of contamination.

18. Problems and Solutions for Food Safety
C. Solutions
a. Central and local Governments have to pay higher attention on food safety and
complete laws, regulations and management system.
b. Strictly enforce laws, regulations and standards, strengthen supervision and
management, and subject crime to prosecution.
c. Strengthen risk analysis and management and carry out risk alarm system and
information notification system (establish a blacklist system)
d. Strengthen production (plant, feeding) management, allocate responsibility to
specific person, improve test level and establish a recall and tracing system.
e. Crack down the production and sale of fake and inferior-­‐quality food
f. Promote a sense of honesty and reputation of companies and form moral starndars
and social morality

19. CSR in China
A. Corporate Social Responsibility (CSR) in China
Corporate Social Responsibility (CSR) is drawing more attention from public in China
since it is a commitment of improving life quality of stakeholders and pre-­‐empting
social and environmental problems. It boosts confidence of company and its
stakeholders such as employees, consumers, partners and community etc and
enables a company to reduce cost by lowering energy consumption and other input.
Therefore it creates a healthy internal and external environment for them and
increase their competitiveness, promoting sustainable development of companies
and the whole society.
Chinese Government pays high attention to the development of CSR. President Hu
Jintao said that companies should form a sense of global social responsibility and
integrate social responsibility into its management strategy. Premier Wen Jia bao
said “We should call on all enterprises to take up their social responsibilities.
CSR in China is not mandatory. Companies must implement existing laws. It should
be left to enterpreneur to do what is good for them and their surroundings. If not,
they are punished by the conusmers.

20. CSR in China
development level in China is lower international level and the average CSR
development index is only 17. Responsibility practice is ahead of
government. Market responsibility index is higher than that of social
responsibility. A system that promote CSR at Governments level and a
supervision system is absent. The establishment of CSR certification system is
at initial stage. State-­‐owned companies perform better in CSR than private
and foreign companies. Among foreign companies, US, Canadian and
European companies had a better performance than Asian companies.
A China CSR website and authoritative CSR research institute which enjoys
rich academic resource has been established. Areas of sustainable finance,
environmental protection, sustainable development, labor rights,
occupational health and safety will be the priority in CSR development.
intoduced.

21. CSR in China
B. Example: PA CSR Bottom-­‐Up / Top-­‐Down Approach Alliances
National Government International Practice and Experience
Business Community
PA Consulting Code of Conduct
General Principles
Regional/Local Government Business International Funds, Donors
PA CSR Framework for corporate
Consulting CSR policies and action
Civic Society Business International Universities/Experts
PA
International Research based plans and
projects
Foundation

22. CSR in China
C. Ensuring Food Safety through CSR -­‐ Elements of A Food Chain
F eed/Seed Primary Food
Production Production Processing
Storage Transport Retail Sale Consumer
Distributor
Packaging company Modern retailer
Bank Warehousing service Waste management company
Food/feed product company Traditional retailer
F inancial auditor
F ertilizer producer C hemical company Ingredients
Transportation company producers

23. CSR in China
D. Increasing Food Safety through CSR
All companies involved in a food chain that operate in countries with
consistent food safety problems can individually or jointly use
CSR programs to consistently, and over the long-­‐term, assist a
country/region in which they operate with such assistance as
the national/provincial/local level to:
Certify all parts of the food chain
Conduct Risk Analysis and Risk Management
Help improve each element of the food chain (from stable to
table)
Why all Parts?
No matter how good a company organizes one element of a
chain is contaminated

24. CSR in China
E. The Significance of Increasing Food Safety through CSR
China has the largest population (1/5) of the world population)in the world. It
is a significant contribution to the world as well as China itself to increase
promotes social stability and development, not only promote social morality
but also world civilization and prosperity.
China is the largest food producer and consumer in the world. Chinese food
and restaurant spreads and enjoys fame all over the world. And it will be
loved and consumed by more people if food safety is ensured.
China is one of the five permanent member states of UN Security Council.
The economy size of China ranks the second in the world, increasing at a rate
of over 10% (10.6%, 2010). This necescitates the development of CSR and
food safety.
The world needs China and China needs the world. I am convinced that
develop CSR, more closely integrate China into the world and promote joint
prosperity and development.

25. PA Asia Ltd., Beijing Representative Office
No. 1604, Building 4, Taida Times Centre, No. 15 Guanghua Road
Tel： + 86 (0) 10 8571 8830 / 8571 8832
Fax： +86 (0) 10 8571 8831
info@pa-asia.com; www.pa-asia.cn