Facebook is the marketing channel by michael lazerow, ceo, buddy media - web 2.0 expo
1. Facebook is No Longer Optional … It’s THE Marketing Channel Presented by: Michael Lazerow Chief Executive Officer, Buddy Media Web 2.0 Expo September 30, 2010
2. Welcome to the University of Web 2.0: Marine Biology 101 (mə′rēnbī′äl·ə·jē) - A branch of biology that deals with those living organisms which inhabit the sea. McGraw-Hill Dictionary of Scientific and Technical Terms, 6th edition
3. The copepod (a / k / a Plankton) 1 millimeter long! Copepod - photo by Uwe Kils
9. Loudest mammals on earth with sounds heard 1000 miles awaySOURCE: Wikipedia
10. A mammal like no other SOURCE: http://animals.nationalgeographic.com/animals/blue-whale-interactive/
11. A mammal like no other SOURCE: http://animals.nationalgeographic.com/animals/blue-whale-interactive/
12. Fastest growing mammal Gains 30 pounds a day and doubles its size in the first six months of its life. SOURCE: http://animals.nationalgeographic.com/animals/blue-whale-interactive/
26. Global marketing on one platform at scale for the first time!Current FacebookPenetration (% of online population) Russia: 4% Canada: 57% UK: 63% France: 47% US: 59% Spain: 40% Indonesia: 100% Chile: 85% Ecuador: 82% Columbia: 79% Australia: 54% South Africa: 67% SOURCE: ComscoreMediaMetrix, Hitwise, Facebook.com, Checkfacebook.com. August 2010.
80. NHL.com: Anatomy of success WALL Message Your Fan BaseDrive new fans by scheduling posts/updates to encourage likes, comments and shares TABS Scale Your Brand Create multiple tabs for brands, campaigns and projects Engage Your Audience Launch engaging, content-rich social “applets,” like quizzes, polls, sweeps and more Acquire New Fans Drive new fan growth through friend referrals and Newsfeed messaging
81. NHL.com: Anatomy of success SHARE LOGIN WITH FACEBOOK Give users a way to share content with their friends with one click. Give users a way to connect with your site using their Facebook credentials. LIKE BUTTON LIKE BOX Give users a way to “Like” content on your site and share it with their friends on Facebook. Give users a way to connect with your Facebook Page right from your web site.
84. Thank you! Crossed eyes! Michael Lazerow CEO, Buddy Media E: michael@buddymedia.com Twitter: @lazerow Email me to learn more about the Buddy Media Platform!