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Americas Cup Deck PDF

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Americas Cup Deck PDF

  1. 1. America’s Cup EXPOSURE, IMPACT & LEGACY
  2. 2. Brand Exposure
  3. 3. Editorial Coverage USA Editorial Coverage
  4. 4. Editorial Coverage UK Editorial Coverage
  5. 5. GLOBAL REACH NBC Sports • USA ESPN International • Mexico • Argentina • Bolivia • Brazil • Chile • Columbia • Costa Rica • Ecuador • Paraguay • Peru • Uruguay • Venezuela • Anguilla • Antigua • Aruba • Bahamas • Barbados • Barbuda • Bermuda • Bonaire • British Virgin Islands • Cayman Islands • Curacao • Dominica • Dominican Republic • El Salvador • Falkland Islands • French Guiana • Grenada • Guadeloupe • Guatemala • Guyana • Haiti • Jamaica • Martinique • Montserrat • St. Barts • St. Kitts & Nevis • St. Lucia • St. Marten • Trinidad & Tobago • Turks & Caicos CANAL+ • France • Monaco • Angola • Benin • Botswana • Burkina Faso • Burundi • Cameroon • Cape Verde • Comoros • Congo Brazzaville • Ivory Coast • Djibouti • Egypt • Eritrea • Ethiopia • Gabon • Gambia • Ghana • Guinea-Bissau • Guinea • Equatorial Guinea • Poland • Kenya • Liberia • Madagascar • Malawi • Mali • Mauritania CCTV+ • China BBC & BT Sport • United Kingdom • Ireland Servus TV • Germany • Switzerland • Austria • Luxembourg • Liechtenstein • Alto Adige OSN • Afghanistan • Algeria • Bahrain • Chad • Djibouti • Egypt • Iran • Iraq • Jordan • Kuwait • Lebanon • Libya • Mauritania • Morocco • Oman • Qatar • Saudi Arabia • Sudan • Somalia • South Sudan • Syria • Tunisia • United Arab Emirates • Yemen • West Bank • Gaza Strip • Palestine • Western Sahara TV4 • Sweden Sport TV • Portugal Fox Sports • Australia • Netherlands • Turkey • Greece • Israel • Cyprus • Malta GAORA & BS-TBS • Japan Sky Sports • New Zealand ZFB • Bermuda Sony SIX • India PCCW • Hong Kong TRUE • Thailand Kwese Sports • Sub-Sahara Africa • The America’s Cup will be televised in more than 120 territories worldwide, six out of seven continents.
  6. 6. WORLD SERIES 2016
  7. 7. TUCKER THOMPSON ROAD SHOW • London Boat Show • Chicago Boat Show • Chicago Yacht Club • Bayview Yacht Club (Detroit) • Lake Lanier Sailing Club (Atlanta) • Northwest Maritime Centre • Miles River Yacht Club (Maryland) • Corinthian Yacht Club (Boston) • America’s Cup Hall of Fame (Bristol, RI) • California Yacht Club
  8. 8. The Tour of America #RACETOBERMUDA • America, a replica of the schooner that gave the America’s Cup its name, is on a year long voyage to Bermuda. • America is scheduled to make 100+ stops, including the Newport Bermuda Race (2016) and the Antigua Bermuda Race (2017). • This tour could introduce tens of thousands of sailing enthusiasts to AC35 in Bermuda.
  9. 9. Brand Partnerships
  10. 10. Lifestyle Brand Alignment
  11. 11. Tourism Impact
  12. 12. World Series Event OCTOBER 2015 Source: ACBDA 8.1 Million Reached 1,499 Visitors 3,730 Room Nights $8.6M Economic Impact 406% Above Estimate
  13. 13. World Series Event OCTOBER 2015 +16% Hotel Occupancy (vs. Oct 2014) +43% Hotel Revenue (vs. Typical 8 day period in Oct)
  14. 14. World Series Event OCTOBER 2015 +44% Total Vacation Arrivals +15% Total Air Arrivals +12% Vacation Air Arrivals 2014 vs. 2015
  15. 15. Sailing Calendar
  16. 16. EXISTING RACES & REGATTAS • More than 90% registration increase for Annapolis Bermuda race. • Organisers expect to reach the new 200-boat limit for Newport Bermuda Race, more than 22% increase. • Newport Bermuda Race added superyacht category to capitalise on AC35 excitement
  17. 17. NEW RACES & REGATTAS
  18. 18. Opportunities Created ENTREPRENEURS & EXPERIENCES • 59 vendors in the event village. • 40 local businesses provided support and services for World Series event. • At least 12 local America’s Cup Licensees • New America’s Cup exhibit at BUEI.
  19. 19. AC35 Race Calendar 35TH AMERICAS CUP PRESENTED BY LOUIS VUITTON
  20. 20. Legacy Benefits
  21. 21. ACCELERATED INVESTMENT • Caroline Bay at Morgan’s Point • St. George’s Resort • The Loren at Pink Beach (Jan 2017)
  22. 22. Improved Infrastructure MARINA CONSTRUCTION • Number of marina berths could grow from 45 to 120 over the next five years. • Morgan’s Point plans to develop capacity for 77 boats and 21 superyachts. • St. George’s marina construction approved. • 90 berthing positions anticipated for visiting vessels for the America’s Cup in 2017. • Temporary moorings being explored.
  23. 23. Improved Infrastructure DOCKYARD EXPANSION & REJUVENATION • Restoration of formally under utilised Dockyard buildings and infrastructure. • Cross Island construction for AC35 and future uses to be determined through public consultation.
  24. 24. Superyacht Destination • Ideal stopover location between Mediterranean and Caribbean. • New emphasis on the economic value of superyachts to Bermuda’s economy. • Special permission for visiting superyachts to charter for 3 month period before, during and after AC35. • Further discussions underway for more attractive legislation and regulations for superyachts. • High demand for AC35 – about 65% of spaces already reserved.
  25. 25. Business Development • Attracting superyachts affords us exposure among high net worth decision makers. • The global exposure benefiting Bermuda from America’s Cup could attract a new generation of business opportunities. • Opportunities specific to marine and nautical industries: o Navigational & Maritime tech o Sailing Academy o Maritime Insurance o Registry & Inspection Services o Boat Construction & Maintenance
  26. 26. COMMUNITY BENEFITS
  27. 27. • Launched October 2015 • Expanding in 2016 to New York and Chicago • Serves 8 – 12 year-olds • Approximately 1,000 kids to date • STEAM Education: • S – science • T – technology • E – engineering • A – arts • M – math • Launched July 2015 • Serves 17 – 25 year olds • Prepares young men and women for sailing competition and careers • Mentored by Oracle Team USA • Will race AC45s before a home crowd in June 2017
  28. 28. Legacy Torchbearers • Emily Hagel: Studying mechanical engineering and naval architecture at Southampton University. • Connor Astwood: Hired by Softbank Team Japan in media relations, speaks Japanese. • Cecilia Wollmann: At just 17 years- old has qualified for Summer Olympic Games in Rio. • Mustafa Ingham: Worked for Team Aqua during RC44 Bermuda Cup.
  29. 29. America’s Cup EXPOSURE, IMPACT & LEGACY

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