Visit our website for more at: http://website.co.uk There are lots of designers out there who don’t want people to use WordPress when designing a website and they will tell you that it’s a blog, it’s not secure, it’s slower than a well built website, you need to keep updating it and many more negatives, but there are also some great reason to use WordPress too and here are a few, over and above the fact that it’s free to use. http://website.co.uk Simply put a blog is content set out in what are called “posts”. These posts are designed around a subject and should, in my opinion, present information in a more relaxed fashion and also be easy to read, helping the reader in some way, not necessarily just selling to them. Also with a blog, things tend to be structured by date as well as subject, so a bit like a journal and always evolving. http://website.co.uk Talking of free hosting, there must be something in it for the provider, so make sure that you are happy with what they are doing to fund the free service they offer if that’s a route you are thinking of taking. http://website.co.uk

1. WHAT’S YOUR IDEA WORTH?
If you want a Million $ or even Billion $ business
here’s my guide to how this can be achieved.
I know were are in the UK and should use £‘s as our measure
but people like to use $’s as it sounds more money.

2. MY DEFINITION OF AN IDEA
To me it’s a “feeling” that an item or action,
when planned and executed, will achieve a
desired outcome.

3. COMING UP WITH AN IDEA
We naturally do this every day. But the more
you consciously apply yourself to doing this the
better you get at it.

4. THE VALUE
There is no simple rule but here’s how I see
things...
P.S. valuations are subjective and can never be an exact science so don’t hold me
accountable if you are given a value that doesn’t follow my guide.

5. A “BAD” IDEA
This is worth nothing to me and I assume other
investors too...
Value £0

6. A “BASIC” IDEA
This is worth very little to me and to most
investors...
Value £1

7. AN “AVERAGE” IDEA
This is worth something to me and maybe to
investors...
Value £5

8. A “GOOD” IDEA
This is worth a bit more to me and those that
invest in ideas...
Value £10

9. A “GREAT” IDEA
This is worth money to me and most investors...
Value £15

10. A “WOW!!!!” IDEA
This is worth taking seriously but still has a very
low value...
Value £20

11. IDEA VALUE
So as you see, the value of an idea is extremely
low, it’s not going to make you rich and famous
overnight...

12. BUT
...there is a way to turn very little in to fame,
fortune and notoriety; here’s how and the sums
I think about.

13. STEP ONE - THE BUSINESS
STAGE
Depending where you are on the delivery curve
there are multipliers you can use on the initial
idea value.

14. STEP ONE - THE STAGE
You have just though about the idea.
Multiple value of : 1

15. STEP ONE - THE STAGE
You’ve started but have no income.
Multiple value of : 2

16. STEP ONE - THE STAGE
You’ve started selling / have income.
Multiple value of : 3

17. STEP ONE - THE STAGE
You’ve made profit for 6+ months.
Multiple value of : 4

18. STEP ONE - THE STAGE
You’ve made profit for 18+ months.
Multiple value of : 5

19. THE MATHS
Idea Value x Stage = Total Value
Examples:
Average Idea (£5) x 6+ months profit (4) = £20
Great Idea (£15) x 18+ months profit (5) = £75
WOW Idea (£20) x 6+ months profit (4) = £80

20. THESE ARE STILL LOW
VALUES
Yes but there is a way to totally change this,
even with just an OK idea..

21. STEP TWO - THE EXECUTION
Because when you deliver something it’s the
way you deliver it that creates the real value..

22. STEP TWO - THE EXECUTION
You have not executed anything
Execution value of : £100

23. STEP TWO - THE EXECUTION
You have weak execution
Execution value of : £1,000

24. STEP TWO - THE EXECUTION
You have average quality execution
Execution value of : £5,000

25. STEP TWO - THE EXECUTION
You have a good execution and plan
Execution value of : £10,000

26. STEP TWO - THE EXECUTION
You have great execution
Execution value of : £50,000

27. STEP TWO - THE EXECUTION
You have amazing execution
Execution value of : £100,000

28. STEP TWO - THE EXECUTION
You have “complete” execution
Execution value of : £1,000,000+

29. THE MATHS AFTER STAGE TWO
Idea x Stage x Execution = Final Value
Examples:
OK Idea (£5) x 6+ months profit (4) x weak execution (£1,000) =
£20,000
Great Idea (£15) x 18+ months profit (5) x great execution (£50,000) = £3,750,000
WOW Idea (£20) x 6+ months profit (4) x complete execution (£1,000,000+) = £80,000,000+

30. SO WHAT DOES THIS ALL
MEAN?
The value is in the execution, not the idea or the
stage of the business and the faster you execute
things well..

31. SO WHAT DOES THIS ALL
MEAN?
...the more value you add to your idea or
business, it’s why services like Instagram get
valued at $1 Billion.

32. SO WHAT DOES THIS ALL
MEAN?
Products or services that are well executed will
always do better than superior ideas that are
not as well executed.

33. HOW CAN I ADD VALUE?
There are many elements that determine the
quality of execution, especially the marketing.

34. WHAT TO DO NEXT
Get a plan together, then get help and support
with that plan and the execution of it FAST.

35. AND DON’T FORGET
Use website.co.uk as a source of inspiration,
advice and support to help maximise the value
of your idea.