User Experience for Mobile

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Andy Wright

@adny's presentation to the @MKE_UX group for the July, 14 2010 meeting. http://mkeux.com/

Tecnologia

Mobile User Experience Design Mobile User Experience Design @MKE_UX July 14, 2010

Connectivity Connectivity provides the ability to enhance an experience by including content, competition, and conversation. Connectivity provides the ability to enhance an experience by including content, competition, and conversation.

…in the right places. The right things… Context

Search Google App: Images Google Maps: Local

Search Google App: Images Google Maps: Local Fluent News: News

Search Google App: Images Google Maps: Local Fluent News: News Career Builder: Jobs

Location The more you understand about a user’s location, the better you can shape their experience.

Continuity “Continuity does not rule out fresh approaches to fresh situations.” - Dean Rusk Continuity

Accessibility Catering to constraints Accessibility

“Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.” - George Sand

Take-away Connectivity often defines a user’s context Successful strategies focus on delivering value to users in context Platforms will continually evolve, be flexible and anticipate change Focus on one task at a time, make that task easy to accomplish Prototype early and often

End “Simplicity is the ultimate sophistication.” -Leonardo da Vinci

Market Share: Web Consumption in North America Quantcast June, 2010

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The mobile experience process could leverage from so many data points or "sensors" that we can derive from, alas, in real time we tap into less than 5% of those sensors when we implement the relevant ( personalized or not ) user experience. Our UX challenges there are staggering and would only grow in time, let's take the onboarding experience as an example, today we are roughly loosing 30% of our users just at that initial experience which our user undergoes, which makes them unlikely to come back in the near future. "Onboarding" - it's that place we are truly "flying blind", in most cases we know nothing about our users, thus, we master the art of .. guessing! Asking ( the device and it's surrounding ) the right questions at the right time, could make the difference when approaching these set of challenges, especially on mobile. At this session we would discuss more than 10 use cases where data matters, and how the intersection between data/sensors and user experience on mobile defines the way we should think when creating our next blueprint.

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User Experience for Mobile

1. Mobile User Experience Design Mobile User Experience Design @MKE_UX July 14, 2010

10.

11. Context

12. Accessibility

13. SimplicityOverview

14. Connectivity Connectivity provides the ability to enhance an experience by including content, competition, and conversation. Connectivity provides the ability to enhance an experience by including content, competition, and conversation.

15.

16.

17.

18.

19.

20.

21. …in the right places. The right things… Context

22. Personal, Private, Intimate

23. Personal, Private, Intimate

24. Personal, Private, Intimate

25.

26. Contacts

27. Twittelator

28. HootSuite

29. Foursquare

30. Fluent News

31. ESPNSportscenter

32. Search

33. Search Google App: Images

34. Search Google App: Images Google Maps: Local

35. Search Google App: Images Google Maps: Local Fluent News: News

36. Search Google App: Images Google Maps: Local Fluent News: News Career Builder: Jobs

37. Predictive Search

38.

39. Predictive Search

40. Location The more you understand about a user’s location, the better you can shape their experience.

41.

42.

43.

44.

45. Continuity “Continuity does not rule out fresh approaches to fresh situations.” - Dean Rusk Continuity

46. Partial Attention Constant Interruption

47. Partial Attention Constant Interruption

48. Partial Attention Constant Interruption

49.

50. Sync

51.

52.

53. Whispersync

54. Resume…

55. Accessibility Catering to constraints Accessibility

56. Interaction Paradigms

57. Touch

58.

59. Touch

60. Accelerometer

61. Accelerometer

62. Accelerometer

63. Accelerometer

64. Voice

65. Speed

66. Single Task Focus

67. Single Task Focus

68. Linear Experience A C B

69. Linear Experience

70. Linear Experience

71. A/B Decisions

72. Scalability

73. Scalability

74. Scalability

75. Scalability

76. Scalability

77. Scalability

78. Scalability

79. Size Matters

80.

81.

82.

83.

84.

85.

86.

87.

88.

89.

90.

91.

92.

93.

94.

95.

96.

97. “Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.” - George Sand

98. Take-away Connectivity often defines a user’s context Successful strategies focus on delivering value to users in context Platforms will continually evolve, be flexible and anticipate change Focus on one task at a time, make that task easy to accomplish Prototype early and often

99. End “Simplicity is the ultimate sophistication.” -Leonardo da Vinci

100. End -Leonardo da Vinci

101. Appendix

102. Market Share: Web Consumption in North America Quantcast June, 2010

103. Smartphone Growth Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009 IDC pegs growth at 56.7% on 54.7 million units for the same period.

104. Mobile OS Growth Gartner claims that sales of Android-based phones increased 707% year-on-year Apple's iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10 RIM was down from 20.1% to 19.4% Symbian dropped from 48.8% to 44.3%

105. Spiral Model

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