Awareness, acquisition and retention using social media.

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AdNerds

Negócios Tecnologia

AdNerds is simple math

Wednesday 14 April 2010

AdNerds = A^T

A T
A = Advertising
T = Technology

Wednesday 14 April 2010

Media means people

Wednesday 14 April 2010

People evolved over time

Wednesday 14 April 2010

Picture by Peter DaSilva for NYT

Wednesday 14 April 2010

1 In a Hyper-Connected World, People grow Jumping Brains

Jumping Brain by Emilio Garcia

Wednesday 14 April 2010

2 In a Hyper-Connected World, Google makes sure Everything is Free

TomTom Google Maps Navigation
Western Europe World
99,99 € 00,00 €

Wednesday 14 April 2010

• Frozen in time • Real Time
• One-size-ﬁts-all • Personalized
• One-way • Interactive
• Linear • Random
• Limited Space • Unlimited Space
• Static • Moving
• Individual • Networks
• Paying • Freebies

Wednesday 14 April 2010

Tap the Power of Connections.

Picture by Photos from the Vault on Flickr

Wednesday 14 April 2010

The inherent viral power of social networks

182 friends 430 friends 87 friends 417 friends

Wednesday 14 April 2010

Unique reach of almost 1000 users

23 friends

62 friends

182 friends

87 friends
430 friends

73 friends
417 friends

54 friends

Wednesday 14 April 2010

Unique visitors Registered Users Games played

400.000
319.486

300.000

200.000

100.000 109.884
81.000 100.000
75.000
33.000
8.500 15.000 35.902
0

2005 - Online games
2007 - Bigger than life game
2009 - Max It

Wednesday 14 April 2010

Conversion Rate

33%
traditionally ~10%

Wednesday 14 April 2010

Traditional Facebook

{
40.000
15.645
30.000

35.902
20.000
20.257

10.000

0

Wednesday 14 April 2010

Time spent

00:09:01
Wednesday 14 April 2010

Total seconds spent

104.413.192
based on 193.000 visits

Wednesday 14 April 2010

TV spots

3.480.433
based on 193.000 visits

Wednesday 14 April 2010

NEW
SUPE
EXCIT R
IN
VERS G
ION

mmsopeenrij.be

Wednesday 14 April 2010

The incentive is the “reason to believe”

Wednesday 14 April 2010

Wrong, it’s the game, the social object.

Social Object theory* is the belief that
all successful social media interactions
center on an object.
The social object is the centerpiece
in a dialogue between two or more people.

* theory by Jyri Zengeström,
Co-founder of Jaiku, Product Manager of Social & Mobile at Google

Wednesday 14 April 2010

Registered Users Games played

300.000

205.530 225.000

150.000

48.877 75.000

0

2010 - M&M’s-op-een-rij (2 weeks)

Wednesday 14 April 2010

Conversion Rate

75%
traditionally ~10%

Wednesday 14 April 2010

Traditional Netlog Facebook

{
4.850 50.000

32.836
37.500

48.877 25.000

12.500

11.191
0

Wednesday 14 April 2010

Time spent

00:09:13
Wednesday 14 April 2010

Total seconds spent

69.796.895
based on 126.215 visits

Wednesday 14 April 2010

TV spots

2.326.563
based on 126.215 visits

Wednesday 14 April 2010

A Couple of things
to CHEW on.

Wednesday 14 April 2010

Media means People. Not paper.

You need a Social Media Strategy.
Today.
You need a Social M
ed
Re-allocate if neceia Budget.
ssary.

Build experiences, not advertising.

Tap the connections of networks
.

Wednesday 14 April 2010

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Awareness, acquisition and retention using social media.

1. Acquisition, retention, awareness, … with Social Media. adnerds.be Wednesday 14 April 2010

2. Wednesday 14 April 2010

3. Wednesday 14 April 2010

4. AdNerds is simple math Wednesday 14 April 2010

5. AdNerds = A^T A T A = Advertising T = Technology Wednesday 14 April 2010

6. AdNerds = A^T A T A = Advertising T = Technology Wednesday 14 April 2010

7. Wednesday 14 April 2010

8. Media means people Wednesday 14 April 2010

9. People evolved over time Wednesday 14 April 2010

10. Wednesday 14 April 2010

11. Picture by Peter DaSilva for NYT Wednesday 14 April 2010

12. Wednesday 14 April 2010

13. Wednesday 14 April 2010

14. Whhhhy ?!? Wednesday 14 April 2010

15. 1 In a Hyper-Connected World, People grow Jumping Brains Jumping Brain by Emilio Garcia Wednesday 14 April 2010

16. 2 In a Hyper-Connected World, Google makes sure Everything is Free TomTom Google Maps Navigation Western Europe World 99,99 € 00,00 € Wednesday 14 April 2010

17. • Frozen in time • Real Time • One-size-ﬁts-all • Personalized • One-way • Interactive • Linear • Random • Limited Space • Unlimited Space • Static • Moving • Individual • Networks • Paying • Freebies Wednesday 14 April 2010

18. Tap the Power of Connections. Picture by Photos from the Vault on Flickr Wednesday 14 April 2010

19. Wednesday 14 April 2010

20. The inherent viral power of social networks 182 friends 430 friends 87 friends 417 friends Wednesday 14 April 2010

21. Unique reach of almost 1000 users 23 friends 62 friends 182 friends 87 friends 430 friends 73 friends 417 friends 54 friends Wednesday 14 April 2010

22. 20 09 Wednesday 14 April 2010

23. Wednesday 14 April 2010

24. Wednesday 14 April 2010

25. Wednesday 14 April 2010

26. Wednesday 14 April 2010

27. Wednesday 14 April 2010

28. Wednesday 14 April 2010

29. Wednesday 14 April 2010

30. Wednesday 14 April 2010

31. Wednesday 14 April 2010

32. Wednesday 14 April 2010

33. Unique visitors Registered Users Games played 400.000 319.486 300.000 200.000 100.000 109.884 81.000 100.000 75.000 33.000 8.500 15.000 35.902 0 2005 - Online games 2007 - Bigger than life game 2009 - Max It Wednesday 14 April 2010

34. Conversion Rate 33% traditionally ~10% Wednesday 14 April 2010

35. Traditional Facebook { 40.000 15.645 30.000 35.902 20.000 20.257 10.000 0 Wednesday 14 April 2010

36. Time spent 00:09:01 Wednesday 14 April 2010

37. Total seconds spent 104.413.192 based on 193.000 visits Wednesday 14 April 2010

38. TV spots 3.480.433 based on 193.000 visits Wednesday 14 April 2010

39. Wednesday 14 April 2010

40. NEW SUPE EXCIT R IN VERS G ION mmsopeenrij.be Wednesday 14 April 2010

41. Wednesday 14 April 2010

42. The incentive is the “reason to believe” Wednesday 14 April 2010

43. The incentive is the “reason to believe” Wednesday 14 April 2010

44. Wrong, it’s the game, the social object. Social Object theory* is the belief that all successful social media interactions center on an object. The social object is the centerpiece in a dialogue between two or more people. * theory by Jyri Zengeström, Co-founder of Jaiku, Product Manager of Social & Mobile at Google Wednesday 14 April 2010

45. Wednesday 14 April 2010

46. Wednesday 14 April 2010

47. Wednesday 14 April 2010

48. Wednesday 14 April 2010

49. Wednesday 14 April 2010

50. Registered Users Games played 300.000 205.530 225.000 150.000 48.877 75.000 0 2010 - M&M’s-op-een-rij (2 weeks) Wednesday 14 April 2010

51. Conversion Rate 75% traditionally ~10% Wednesday 14 April 2010

52. Traditional Netlog Facebook { 4.850 50.000 32.836 37.500 48.877 25.000 12.500 11.191 0 Wednesday 14 April 2010

53. Time spent 00:09:13 Wednesday 14 April 2010

54. Total seconds spent 69.796.895 based on 126.215 visits Wednesday 14 April 2010

55. TV spots 2.326.563 based on 126.215 visits Wednesday 14 April 2010

56. A Couple of things to CHEW on. Wednesday 14 April 2010

57. A Couple of things to CHEW on. Wednesday 14 April 2010

58. Media means People. Not paper. You need a Social Media Strategy. Today. You need a Social M ed Re-allocate if neceia Budget. ssary. Build experiences, not advertising. Tap the connections of networks . Wednesday 14 April 2010

59. Wednesday 14 April 2010

Awareness, acquisition and retention using social media.

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Awareness, acquisition and retention using social media.