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A presentation on Public Relations in Integrated Marketing Communication and Advertising, showcasing various aspects of PR including functions, advantages, disadvantages of PR and case studies to further reinforce the points made in the presentation.
“ If was down to my last
dollar, I would spend it on
Let’s start with the
⊙Public relations can be simply
defined as the practice of
between an organization and the
⊙In essence, it is a corporate
armour that a company can wear
which would protect the company
during adverse times.
PRPublic Relations serves multiple functions,
some of them are:-
is worth a
Pretty much sums
It is an
in the service
rumour to your
of a story and
#1 Activity on
Social media. Because it builds
emotional connections with the
audience and produces
measurable results. PR and social
media go hand in hand.
The case study of
the viral PR
⊙ALS stands for
⊙Participants are expected
to donate $10 if they have
poured the water over their
head and donate $100 if they
⊙People who take the
⊙A phenomenon like the Ice Bucket
Challenge doesn’t come along very
often. For PR managers who are
closely following the campaign, it’s
hard to catch lightning a bottle.
⊙Perhaps the most salient lesson is
that you can’t hatch a viral campaign
in a boardroom or a series of
marketing meetings in which
executives are implored to think
differently. Any content that takes off
like wildfire is likely to be organic in
11.4m$In donations.That’s a lot of money
30,000Number of Americans with
amyotrophic lateral sclerosis.
1.2mVideos posted on Facebook
Place your screenshot here
by Bill gates.
⊙ Some takeaways from this PR
⊙ When people are raising awareness
and/or funding on your organization’s
behalf en masse, try and harness the
interest by engaging participants at
the local level. Throw a house party
(or two) for people who have been
major players in the campaign. Use
those gatherings as an opportunity to
spread the message and better
⊙Leverage the campaign to shift
people’s attention to the ongoing
needs of the organization or
charitable cause, whether that’s
lobbying at the governmental
level or communicating what else
people can do to assist in the
effort (beyond funding), which
plays into the third tip.
⊙Serve as a conduit to people
who want to help the cause at a
granular level. Regarding the Ice
Bucket Challenge, there are most
likely people who met the
challenge and now want to
further help people and families
grappling with ALS. Use all
communications channels to
coordinate such efforts.
A big thank you to for
providing me this topic.
Hope I did justice to our