A presentation on Public Relations in Integrated Marketing Communication and Advertising, showcasing various aspects of PR including functions, advantages, disadvantages of PR and case studies to further reinforce the points made in the presentation.
6. What is
PR?
⊙Public relations can be simply
defined as the practice of
managing communication
between an organization and the
public.
⊙In essence, it is a corporate
armour that a company can wear
which would protect the company
during adverse times.
15. #1 Activity on
the web?
Social media. Because it builds
emotional connections with the
audience and produces
measurable results. PR and social
media go hand in hand.
17. ALS Ice
bucket
challenge
⊙ALS stands for
Amyotrophic Lateral
Sclerosis.
⊙Participants are expected
to donate $10 if they have
poured the water over their
head and donate $100 if they
have not.
⊙People who take the
18. ALS Ice
bucket
challenge
⊙A phenomenon like the Ice Bucket
Challenge doesn’t come along very
often. For PR managers who are
closely following the campaign, it’s
hard to catch lightning a bottle.
⊙Perhaps the most salient lesson is
that you can’t hatch a viral campaign
in a boardroom or a series of
marketing meetings in which
executives are implored to think
differently. Any content that takes off
like wildfire is likely to be organic in
20. 11.4m$In donations.That’s a lot of money
30,000Number of Americans with
amyotrophic lateral sclerosis.
1.2mVideos posted on Facebook
21. Place your screenshot here
.
A small
video clip
showcasing
Elon Musk
carrying out
the Ice
bucket
challenge as
nominated
by Bill gates.
22. ALS Ice
bucket
challenge
⊙ Some takeaways from this PR
stunt:-
⊙ When people are raising awareness
and/or funding on your organization’s
behalf en masse, try and harness the
interest by engaging participants at
the local level. Throw a house party
(or two) for people who have been
major players in the campaign. Use
those gatherings as an opportunity to
spread the message and better
23. ⊙Leverage the campaign to shift
people’s attention to the ongoing
needs of the organization or
charitable cause, whether that’s
lobbying at the governmental
level or communicating what else
people can do to assist in the
effort (beyond funding), which
plays into the third tip.
ALS Ice
bucket
challenge
24. ALS Ice
bucket
challenge
⊙Serve as a conduit to people
who want to help the cause at a
granular level. Regarding the Ice
Bucket Challenge, there are most
likely people who met the
challenge and now want to
further help people and families
grappling with ALS. Use all
communications channels to
coordinate such efforts.
25.
26. Thanks!
A big thank you to for
providing me this topic.
Hope I did justice to our
topic.