The document discusses how technology can help small and medium enterprises (MSMEs) by allowing them to accept various payment methods, easily manage their business, improve communications with customers, better promote their products, enhance customer experience, and adapt to changes. It provides examples of technologies that can help with integrated point of sale systems, digital communication channels, online marketing campaigns, customer loyalty programs, and data analytics. The document also advertises open job positions at Youtap and instructs applicants to include the desired position and their name in the subject line when emailing their resume.

1. Youtap Indonesia
PT. Mitra Digital Sukses
Technology for MSME
April 2022

2. About
Over 20 years of experience in ICT and the Financial
Services Industry. Accomplished software development
leader with proven ability to build and grow teams with a
blend of technology, engineering, strategy, and
management. Highly experience in Agile development,
Application Security and DevSecOps to help the company
achieve secure and fast time-to-market applications.
Education
Wichita State University
Certificate & Training
CSSLP, CCNP, JNCIA, ISO27001, ISO9001,
PADI Scuba Instructor
Adhitya Hartowo
Head of Development & Integration
Youtap Indonesia

3. Everyone wants
to be successful

4. Start small.
Use technology and creative strategies,
small businesses can evolve to keep up
with bigger companies and even beat them.

5. Image: Armada Labs
Payment Revolution
Variety of Payments

6. Covid-19 accelerated the
digitalization of payments
Source: katadata.id, bis.org
Accept
Variety of
Payment

7. Make
Your Life
Easy
Integrated
Point of Sales
• Sales Record
• Product Management
• Inventory Management
• Online Order
• Digital Product Catalog

8. Good
Communication
with Customers
Communication
Channels
• WhatsApp for Business
• Website
• Social Media
• Instagram for Business
• Facebook Page
• Google Maps

9. Promote
Your
Product
Digital Marketing &
Campaign
• Easy Setup
• Measurable
• Wider Audience
• Targeted Audience
• Relatively Cheap
• Facebook Ads
• Instagram Ads
• Google Ads
• Google SEM
Technology:

10. Improve
Customer
Experience
Customer Loyalty
& Reward
• Increase Sales
• Customer Traction
• Customer Referrals
• Customer Retention
• Brand advocacy
• Perx
• Talon.One
• Stamped
Technology:

11. Customer Loyalty
& Reward

12. Data Analytics
• Increase Performance
• Decision Making
• Build Ideas
• Create Content
• More Engagement
Adapt
and
Evolve

13. Data Analytics
• Realtime Reporting
• Keyword Activities
• Traffic Report
• User Acquisition
• Pages and Screens Report
• Event Reports
Google Analytics

14. Data Analytics
• Track Facebook and
Instagram Ads
• Monitor Conversion Rate
• User Acquisition
• Traffic Source
• Referrer Domain
Facebook Pixel

15. Data Analytics
• Account Reach
• Account Engagement
• Audience
• Cities
• Countries
• Age
• Gender
Instagram Insight

16. Summary
How technology can help
MSME
• Accept variety of payment
• Make business easier to manage
• Create good communication with
Customer
• Easier to promote your product
• Improve customer experience
• Adapt to changes and evolve the
business
How to do it?
• Use Integrated Point of Sales to
manage the business
• Create digital communication channel
to your customer
• Create good communication with your
customer
• Do online marketing & digital
campaign
• Create Reward & Loyalty Program to
create traction with your customer
• Do data analysis and evolve your
business

17. Youtap is Hiring
• Mobile Engineer
• Backend Engineer
• Fullstack Engineer
• Web Frontend Engineer
• DevOps Engineer
• QA Engineer
• Technical Operation
Intern and Fulltime
Send your CV with Subject:
[desired_position]_[applicant_name]
to hire.me@youtap.id