Are you relocating your business? If you're unsure where to start, develop a marketing relocation strategy. It's not just about the new office and the new address, it's about showcasing your business.

1. Marketing Musts for Relocating
Your Business

2. MOVING CAN BE IS
STRESSFUL

3. YOU HAVE A MILLION
QUESTIONS
 How do I retain customers?
 How do I promote the move?
 How do I update my online listings?
 I’m not sure if I even have online listings.
 Do I have the budget to pull off a marketing
strategy?

4. LET’S GET TO IT.

5. DEVELOP A
RELOCATION
MARKETING STRATEGY
 What outlets are you going to update? What’s
your main priority?
 Make a calendar. When will you send an
email? When will you plan a party?
 Get your employees involved and spread the
responsibility.

6. OUTLETS

7. CREATE A DIRECT MAIL
PIECE
 Be innovative. Be creative.
 It’s not just about relocating, it’s about
unveiling your business.
 It doesn’t need to be too fancy. A clever
postcard does the job.

8. PLAY OFF THE WORD
“UNVEILING…OR NOT”

9. PLAN A GRAND
OPENING
 Host a grand opening at the new office.
 Free food + Free giveaways = Happy
clients/customers
 Use this opportunity to have fun, show off
your new furniture, and most importantly,
show appreciation to your customers.

10. NOTIFY LOCAL
NETWORKING
ORGANIZATIONS
 Tell your local networking/leadership groups
about the move.
 Members can help you move, spread the
word, and in some cases, they will feature
you in their monthly newsletter.

11. ADD SOME PIZAZZ TO
YOUR WEBSITE
 Update your address and post an update
about the move.
 Take pictures. Lot’s of them.
 Spruce up your portfolio.
 Write silly bios for your staff.
 If your website is outdated, consider investing
in a new site.

12. ONE PAGE TEMPLATES

13. UPDATE YOUR ONLINE
LISTINGS
 Do a quick search for your business on
Google.
 You might see tons of listings you’ve never
heard of before, so start with Google Places,
Yellow Pages, and Yelp.
 Get your employees involved and start
updating online outlets.

14. UPDATE PRINT
MATERIAL
 Make sure to update your address/phone
number on print materials.
 Business cards
 Letterhead
 Signage
 Collateral

16. SEND AN EMAIL
 Send an email to all of your contacts about
the move.
 Include an infographic about the growth of
the business or create a video featuring the
staff.
 The email could also be an invite to the
office party.
 Have fun with it.

17. UPDATE YOUR EMAIL
SIGNATURE

19. TO RECAP
 Create a direct mail piece
 Plan a grand opening
 Update print materials
 Add some pizazz to your website
 Update your online listings
 Notify your networking/leadership groups
 Send an email
 Update your email signature
 And have fun!

20. encourage conversation
AdashmoreCreative.com
info@AdashmoreCreative.com
410-252-7879