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Adam Polansky Lead Information Architect Travelocity.com A PROCESS BY ANY OTHER NAME… Applying Information Architecture  With Bridges, Cooking & Hardware
Some bridges occur naturally
Some bridges occur intuitively
Some bridges extend from their environments
Some bridges augment their environments
Some bridges are purely functional
Some bridges are aesthetic
Some bridges are used for people
Some bridges are not
Some bridges take on purposes for which they weren’t intended
Worse Thing:  Push-back because time needed for artifacts seen as bottle-neck Bad Thing:  Misguided demand for a process based on artifacts. Good Thing:   IA is becoming recognized in more firms. THERE AIN’T NO RECIPE!
Shhhhhh! Matters not…. the process does
Every development process includes three basic areas of activity. The job of the IA is to find ways to close the gaps between them COMMON FOR ALL PROCESSES Idea Plan Build IA IA
So there’s this guy….
Origin Info Vehicle Destination Disposition INFORMATION TRANSFER ,[object Object],[object Object],[object Object],[object Object],[object Object]
Domain Expertise Institutional Knowledge System Constraints Location of Resources New Development New Technology Mature or Existing Product Skill Sets Time Cost Quality CHARACTERIZATION FORCES Size of Team
[object Object],[object Object],[object Object],[object Object],FACTORING FORCES IN Idea Plan Build IA IA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FORCES? FORCES?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FACTORING FORCES IN Idea Plan Build
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FACTORING FORCES IN Idea Plan Build
 
 
 
 
 
 
 
It’s not the process. It’s not the tools.  It’s the practitioner. Choose artifacts based upon your understanding of the forces that will affect communication
 

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