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Trust
Three Categories of Trust


     Government (national & economic)



           Organizational (brand)



           Individual (relationship)
Francis Fukuyama
Fukuyama’s Theory:

On a macro level societies can be divided into two categories:
low trust and high trust:
Fukuyama’s Theory:
Trust, Business, & Globalization
Globalization depends upon well regulated markets--the rule
of law

           High Levels of        Weak Property
            Corruption             Rights,

          Unenforceable            Unfair Legal
            Contracts               System


These factors make businesses less willing to invest in a
country--and works against globalization
Global Corruption




        Source: Transparency International
The Inequality Trap
The Inequality Trap

The stability of trust, corruption, and inequality--and the strong
interconnections among them suggests that it will not be easy
to build up trust or to end corruption
To build trust, we need to focus on two key issues:
Inequality Globally




                      Source: UN Human Development Report
The Rise and Fall of a Computer
Empire
 1980s - Wang annual sales             1990 - Dr. Wang dies
 reached $3 billion with               and his son Fred
 33,000 employees                      takes over as CEO




 1951 - Dr An Wang founded


                             1992 - Wang
                             files for
                             bankruptcy
“Trusters” Innovate

More trusting countries are considerably more likely to
be innovative
“Trusters” Embrace Technology
Organizational (Brand)
Trust
Brand Trust & Reputation

Companies spend substantial amounts of money to get your
attention and gain your trust
Social Media
In the world of social media   = Trust
Corporations Don’t Always Get It
Right



The Coca-Cola name in China was first read as “Kekoukela“,
meaning “Bite the wax tadpole” or “female horse stuffed with
wax”, depending on the dialect


                 Pepsi’s “Come Alive With the Pepsi”
                 translated into “Pepsi Brings Your
                 Ancestors Back From the Grave” in
                 Chinese
Sometimes things go terribly wrong
Individual (Relationship)
Trust
The Circle of Trust
Personal Communication
What’s Really Happening When We
Communicate?
EVP Around the World
Top 3 Attributes
To Build Trust



     Deliver results “Do
       what you say”       Act Selflessly




                             Exceed
     Act Consistently
                           Expectations
The Dumb Tax
Parting Thoughts


                     Don’t Rush In



                  Do Your Homework



         Embrace and Celebrate the Differences



                        Adapt
THANK YOU!
APPENDIX
http://www.globaltalentbarometer.com
Wanted Analytics




     www.wantedanalytics.com
Culture Wizard




           http://rw-3.com
The Speed of Trust

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Trust - The new ROI

Notas do Editor

  1. PhD – Political Science from Harvard. Chicago born Japanese-American.
  2. Corruption rests upon a foundation of low generalized trust and high in-group trust, as Gambetta noted about the Italian Mafia. The higher the level of trust, the lower the level of corruption (higher scores on the corruption index indicate more honest governments ): This would make sense because: We want to limit the operational complexity of starting a business Countries might include: China and Brazil However This might rule out precisely some of the areas that our clients need to be in and in which we could create competitive advantage Perhaps we should consider our ability to start up in these locations as an expertise in its own right (S3)
  3. Together with science comes innovation. The World Economic Forum rated countries according to their levels of scientific innovation