1. Digital Marketing Trends to
Dominate in 2021
A few years ago, artificial intelligence and voice-powered search were considered as highly
ambitious agendas bordering on the impossible. However, in 2020, these concepts have
emerged as the crux of data-driven digital marketing.
In 2021, the digital marketing arena is all set to become all the more competitive as technology
is rapidly evolving, leaving businesses little choice but to comply and evolve if they desire to
remain competitive. As a business owner in this day and age of rapid technological evolution, it
is crucial to avoid being victimized by digital Darwinism and instead, embrace these evolutions
to craft a masterful competitive edge.
Today, there are numerous tools and marketing trends that will help you gain prominence in the
digital sphere and reach out to your audience in intensely creative ways. This article will walk
you through the key digital marketing trends that are expected to dominate in 2021.
HERE, TAKE A LOOK:
ARTIFICIAL INTELLIGENCE
2020 is the year for the dominance of artificial intelligence (AI) and the year ahead will allow
robust implementation of AI-based software, tools and marketing solutions. AI is set to emerge
as the beating heart of the digital landscape, propelling businesses and industries across the
world into the future.
AI is rapidly taking over menial tasks and jobs across workplaces as robots are emerging to
collecting data, study consumer preferences and statistics and provide data-driven insights into
marketing campaigns. Experts believe that AI-based technologies began penetrating new
2. products, services and software back in 2019, and this development has heightened its pace
this year.
AI has emerged as the most lucrative opportunity for online and offline businesses, and
latecomers to this trend has much to lose in terms of garnering a competitive disadvantage. So,
why should you adopt AI-based tools and software?
AI has the ability to analyze millions of search patterns and pull actionable insights from data
derived from social media platforms to help marketers understand consumer preferences and
behaviors. The application of AI across chatbots is by far the most competitive trend as these
chatbots are powered with a natural language processing software to address the needs and
requirements of the customer like a real person. These AI-powered chatbots aid customers with
handling payments, addressing queries and selecting products, amongst others.
In 2021, AI is set to penetrate the procedures of conducting communication, recommending
products, creating content, personalizing emails, and conducting e-commerce transactions.
CONVERSATIONAL MARKETING
Conversational marketing has emerged as the reality of modern marketing because consumers
seek conversational techniques that adequately address their queries and offer substantial
responses. Brands have realized that consumers are more responsive towards conversational
marketing techniques, and when they have queries, they seek immediate and instant responses
without delays.
What is conversational marketing? It is a one-on-one, real time conversation between
customers and marketers. This new form of marketing has discarded other traditional strategies
as consumers are much more responsive to marketing channels and mediums that meet them
on their own terms.
Brands that able to communicate with their audience across multiple platforms, devices and
time zones are more likely to enjoy marketing success. It is crucial to note that modern-day
3. consumers are impatient, and they expect immediate responses to their search results and
queries. Brands that are available across a wide range of channels and platforms are better
positioned to communicate in ways that are preferred by their consumer audience.
The ultimate goal of conversational marketing is to address consumer preferences and adopt a
feedback-driven model to boost user engagement and experience, and cement consumer
loyalty.
PROGRAMMATIC ADVERTISING
Programmatic advertising is another realm that is being actively penetrated by AI-based
applications. It basically refers to the use of AI to automate ad payments and buying, allowing
brands to be more specific while defining their target audience. For instance, real-time bidding is
a prominent example of programmatic ad buying, which allows greater speed and efficiency,
resulting in lower costs of acquiring new customers and increased conversions.
Indeed, programmatic advertising is the rapidly changing face of modern-day advertising as it
offers far more superior results than manual advertising campaigns. Programmatic advertising
platforms and tools have the ability to pull hundreds of targets from consumer preferences,
lifestyle and behavior to make advertisements more individualized and active.
PERSONALIZED MARKETING
Personalized marketing, products, emails, content and services are the future of the digital
ecommerce industry. In 2020, personalization has emerged as the most significant digital
marketing trend and this trend is expected to aggrandize as consumers are unlikely to settle for
anything less than what they seek.
Personalized marketing campaigns are more successful because generic advertisements tend
to annoy and displease consumers. On the other hand, consumers are more likely to interact
with brands and businesses that offer them personalized experiences. When it comes to email
4. marketing, personalization has much to offer, allowing email campaigns to be actionable,
precise and useful.
In order to understand the power of personalization, let’s take a look at the strategies adopted
by Amazon and Netflix. Netflix allows its users to personalize their entire experience, and
continues to provide movie and TV show titles that they are most likely to enjoy. Amazon
personalizes its user experience by introducing its users to products and brands that they prefer
and enjoy.
Personalization has the ability to boost conversions, encouraging consumers to make
purchases even when they are not actively shopping for products. Personalized email and video
campaigns are capable of boosting conversion and click-through rates by offering a personal
touch that resonates well with the audience.
As a young ecommerce brand with limited resources, the above-mentioned digital marketing
trends can seem quite overwhelming. It is crucial to note that your success in the digital arena
isn’t always reliant on the amount of money you can spend on ads and social media platforms.
Creativity and context are the two most integral and essential ingredients to reach out to your
audience in ways they prefer. Maintaining contact, staying relevant and being creative are the
most crucial strategies to adopt alongside innovation!
If you need our help to get the most out of this strategy.
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