2. Elizabeth Davies Louis Ackerley Katherine Hesselby Steph Holloway Adam Burns

3. Pragmatic Pro-Active Energy Enthusiastic Creative Flair Experience Fun

8. Method: Questionnaire Conducted: Thursday 15 th October Successful “green” campaigns and their affect. Communicating “green” messages. Market test our ideas. What were we hoping to find out?

15. 8 points 6 points 6 points 4 points 2 points

16. Children up to age of 16 Mothers and Fathers Extended family and friends

22. http://www.wix.com/create/my-account

30. May to July- Analysis of issues Set design briefs Primary and Secondary Research Creativity workshops Establish Budgetary Requirements Market test our ideas Aug to Sep- Create Media lists Set brief for website design Target events for “Where's Bluebell? Target events for Recycling Road show Build relationships with schools Approach major supermarkets

31. Oct to Jan- Target advertising space for “Where’s Bluebell?” Target sporting and environmental event Prepare to launch campaign on three fronts January to Apr- Begin school assemblies. Begin to implement “Where’s Bluebell?” stunts Shortlist 10 finalists Maximise regional coverage on finalists April- Launch advert Announce winner Bus road show in full swing Evaluation of results

33. Website Local/National coverage Social Networking Tour Bus