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1. Innovative mobile solutions
Follow us :
WeChat: 谷歌广告
(ID: AdWordsOfficial)
Line: Google AdWords
(ID: @adwordstw)
FB: Google AdWords
(/gcnadwords)
AdWords Greater China
http://www.youtube.
com/c/AdWordsGreaterCh
ina
WeChat:
谷歌廣告學院小助手

2. Course review 用WebMaster提升您手機SEM & SEO
Link https://goo.gl/Wn0jTB
您可以訪問我們的官方社群，了解3月活動詳
情。https://goo.gl/af7DUy

3. Confidential & ProprietaryConfidential & Proprietary
Innovative mobile solutions
Google App Dev Team
Mobile sales department - Greater China
email：gc-appdev@google.com

4. Confidential & Proprietary
Be it iOS or Android；
Mainland China domestically or abroad；
We’ve got your covered: users of longevity and
quality right at your fingertips!

5. Confidential & Proprietary
Points of contact
➔ Greater China Mobile Solutions Department
email：gc-appdev@google.com
❏ App name/ App store URL
❏ Date of product launch
❏ Promotional budget
❏ Company name
❏ Contacts (phone / email)
➔ Kindly browse through AdWords help centre
➔ WeChat：谷歌营销充电宝
Zhux@朱筱筱
Gaot@高天时 Wuwendy@ Timothyho@何建钧
Google Beijing
Google Hong Kong
Leiguo@郭蕾 Hexi@何希
Mingliu@劉明維

6. Confidential & Proprietary
M-Search
Search Network: Mobile
App Installs
M-GDN
Display network “Mobile app
installs”——As seen on GDN
websites
In-App
Display Network “Mobile App
Installs” - Displayed within
Admob inventory
YouTube
Trueview App Promo
Google Mobile Solutions
— Penetration is key

7. Confidential & Proprietary
M-Search
Search Network: “Mobile app installs”

8. Confidential & Proprietary
M-Search - Search Network “Mobile App Installs”
Once Click, it wil lead you to GooglePlay or AppStore
iOS Browser Result
Click to download
iOSBrowser Result
App Extension
Android Browser Result
Click to download
Android Browser Result
App Extension
Keywords Keywords Keywords
GooglePlay Store
Search Result
Keywords
Keywords

9. Confidential & Proprietary
User Experience
Google Play ads only appear on Android devices. Other App Install Search ads and other information can be displayed on both iOS and Android devices (Subject to restrictions
on devices).
Users will be redirected to Google Play once they’ve clicked on your advertisement, after
performing a query from Search.
M-Search 搜索网络“移动应用安装”广告

10. Confidential & Proprietary
M-GDN
Display Network “App Install” Ads
——Displays ads within Mobile websites
In-App
Display Network “App Install” Ads
——Ads that display within Mobile apps

11. Confidential & Proprietary
Text Ads
In-App 展示广告网 络“移动应用安装”广告

12. Confidential & Proprietary
In-App Video Ads!

13. Confidential & Proprietary
If we put ourselves in users’ shoes, we’ll notice we’re on “the
go”, “on the couch”, or “checking your phone in bed”
Image ads of better quality
Very often, users will not
be fully concentrated and
be looking at every single
detail at image ads.
Contrast, Creativity,
certainly caputres’ users’
attention
Quality + Quantity
Display Network - “App Install” ads

14. Confidential & Proprietary
YouTube
“TrueView” Mobile App Install ads

15. Confidential & Proprietary
Advertisers will be charged
after 30 seconds / video has
been completed, or if user
clicks on Install button
Directed to App Store
without leaving YouTube
Will only be charged if
user watches up to 30
seconds / finishes video
Banner downloaded
from Store
CTA overlay
YouTube “TrueView” App Promo Ads

16. Confidential & Proprietary
to help you succeed, with high
quality and quantity in users
tricks
Target users at a
fine level?
How do we

17. Confidential & Proprietary
1. Universal App Campaigns
－Display your ads within the Google network with an automated system
Settings to be made：
● Text ads
● Target CPA bids
● Daily budgets
Excellent for advertisers that are less savvy with our interface

18. Confidential & Proprietary
2. M-Search “Keyword tool”
Do not let any opportunities queries slip
We do the work! Get highest monthly queries at ease
Based on Google Play & Search
M-Search Search Network “mobile App Install” ads

19. Confidential & Proprietary
Having ad extensions enabled on Google.com will provide you with the choice of directing
users to either than app store, or your website
3. M-Search ads with ad extensions
附加应用信息不能在 Google Play 上展示。
移动网站 安装页
M-Search Search Network “mobile App Install” ads

20. Confidential & Proprietary
4. CPA bidding from day one
Saves you time and effort, CPA bidding
saves on manual optimization and having
to worry about costs that may not be
affordable.

21. Confidential & Proprietary
5.CPA bidding + conversion tracking
CODE
No SDK required for Android products

22. Confidential & Proprietary
6.Automatically exclude users that already have app installed
Value for money
Get the most out of
your buck!

23. Confidential & Proprietary
7.IAP Targeting
Users who do not have a history of making purchases in app will not
see these ads
适用于
● In-App Purchasers (IAP):
Users that have purchased within an app
● Paid App Purchasers：
Suitable for users that have made
purchases within Google Play / iOS
Display Network - “App Install” ads

24. Confidential & Proprietary
8.New User Targeting
Target new devices within “7, 14, 30, 60, 90 days“!
New Devices＝More
likely to install！

25. Confidential & Proprietary
“Tickets to Beijing”...
Have users
directed to
“Tickets to China”
“Movies in Shanghai”...
Direct users to the
movie ticket
reservations page
“New winter outfits”...
Have users directed
to the “Winter
fashion” page
9. “Remarketing“，target with existing users！
Fear no more, target users that have once left your app！

26. Confidential & Proprietary
10. Target users through third party tracking－trace
users with every move they make！
Have they opened your app? For how long? Any purchases made?

27. Confidential & Proprietary
11. ADID / IDFA targeting - targeting users customized to your
choice!

28. Google Confidential and Proprietary
In general...
Interstitial Standard Banner Text ads Video
Higher bids for more
traffic
Recommended bids
at 30-50% less than
Interstitial
Picks up traffic at
speed and quantity
Youtube - number 1
video platform
outside of China
CTRs and CVRs are
higher
CTRs, CVRs are
higher than text ads
Use “call to action”
phrases to increase
CTR
In-stream videos
captures attention
like no other format
CTR：1-3% CTR: 0.5-1% CTR: 0.3-0.6% CTR: 8-10%

29. Google Confidential and Proprietary
Latest happenings:
- Social Casino beta
● contact timothyho@google.com for details and
requirements

30. Google Confidential and Proprietary
Latest happenings:
- Trial Run ads
- US only
- English only
- APK required
- whitelisting required

31. Google Confidential and Proprietary
Latest happenings:
- tCPA bidding - Trueview App Promo

32. Confidential & Proprietary
Course Review
https://goo.gl/ioyHeb

33. Confidential & Proprietary
Q&A

34. Confidential & Proprietary
Questionnaire
HK/TW：http://goo.gl/forms/s0LdgtGgHN
CN：http://goo.gl/forms/vbe7pdsbev

35. Next course 打造行動網站，賬上流量一網打盡
(語言: 國語; 文字:簡體)+線上Q&A
Date 3月18日
Please visit our community page to get more
information. https://goo.gl/af7DUy

36. Confidential & Proprietary
➔ Greater China Mobile Solutions Department（Google Beijing / Hong Kong）
email：gc-appdev@google.com
❏ App name/ App store URL
❏ Date of product launch
❏ Promotional budget
❏ Company name
❏ Contacts (phone / email)
Enquiries

37. Your AdWords Assistance
Following any of these platforms, you can get the latest product
updates, best practices, and ask our AdWords experts questions.
New Google AdWords Community!
https://www.zh.adwords-community.com/
Google AdWords WeChat account:
谷歌广告 (ID: AdWordsOfficial) or scan the QR code on the left！
Google AdWords Line official account:
(ID: @adwordstw) or scan the QR code on the left！
Google AdWords YouTube offical channel
Channel：AdWords Greater China
WeChat: 谷歌广告
(ID: AdWordsOfficial)
Line: Google AdWords
(ID: @adwordstw)
FB: Google AdWords
(/gcnadwords)
AdWords Greater China
http://www.youtube.
com/c/AdWordsGreaterCh
ina