Discover our selection of advertising media cases for September 2013: the best of creativity in communications operations worldwide.

1. SEPTEMBER 2013

2. ABOUT
SEPTEMBER 2013
creative trends
inspiration
impact
ads
worldwide
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best
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made to promote a creative operation or a
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3. Brands
Coca-Cola Toyota
Ray-Ban Geox
Blikkiesdorp4Hope
Business Sectors
Beverages
Corporate Communication
Accessories
Automotive
Footwear
Public Interest
Media/Channels
Outdoor/Ambient
Digital
Interactive
Promotion
This month, discover the following…
SEPTEMBER 2013
Agencies
Gefen Team, Israel
Draftfcb South Africa
DDB, Belgium
SMFB
Y&R, South Africa

4. BEVERAGES/CORPORATE COMMUNICATION
After your bottles, Coca-cola
personalize now your environment
In Israel, share your road with Coke
With the recent “Share your Coke” campaign where
anyone can have a customized Coca-Cola bottle or
can with his name on it, Gefen Team has decided to
go even a step further in Israel. They created a
personalized road that greeted Coke’s consumers as
they approached it, in the same personalized way
consumers found their names on Coca-Cola bottles
or cans...
SEPTEMBER 2013

5. BEVERAGES/CORPORATE COMMUNICATION
In Israel, share your road with Coke
SEPTEMBER 2013
Click on the picture to watch the complete case

6. ACCESSORIES
Ray-Ban promotes a new range of
colored polarized glasses
DDB is responsible for a transportation
campaign in all major Belgian cities for Ray-
Ban. Trams have been redesigned into "Ray-
Ban Test-Drive Trams". On the outside, a black
covering with a huge Ray-ban logo and in the
inside, a range a colored filters on the
windows enables you to discover
Brussels, Antwerp (etc) through different Ray-
Ban color lenses…
Re-view your city with a new eye
SEPTEMBER 2013

7. ACCESSORIES
Re-view your city with a new eye
SEPTEMBER 2013
Click on the picture to watch the complete case

8. AUTOMOTIVE
The website you can experience
outside.
RAV4: a real-life adventure
As potential Toyota RAV4 buyers are outdoor
types who love hiking, cycling and running,
the auto maker and its agency DraftFCB South
Africa offered them a unique outdoor digital
experience. On a mountain-biking track at
Bryanston Cycle Park, they could ride on a real
world, scaled-up version of the RAV4
website...
SEPTEMBER 2013

9. AUTOMOTIVE
RAV4: a real-life adventure
SEPTEMBER 2013
Click on the picture to watch the complete case

10. How far would you go to get shoes?
Geox: Who dares wins.
Footwear brand GEOX is promoting its
Formula 1 sponsorship with a competition in
which participants must overcome their fear
to win shoes. Contestants are offered 20 pairs
of shoes if they can survive one lap with
racing drivers Sebastian Vettel or Mark
Webber, from the Infiniti Red Bull Racing
team, without screaming or throwing up. Each
time they show signs of losing their
nerve, they lose one pair of shoes…
FOOTWEAR
SEPTEMBER 2013

11. Geox: Who dares wins.
FOOTWEAR
SEPTEMBER 2013
Click on the picture to watch the complete case

12. Encourage kids to wash their hands through a little incentive
Hope Soap: an initiative to combat hygiene crisis
Blikkiesdorp is one of the most disadvantaged areas
of Cape Town. Due to a lack of hygiene, more people
there suffer from diseases like
typhoid, diarrhea, pneumonia or cholera than
anywhere else in South Africa. And kids are the most
vulnerable group. But simply washing their hands
regularly with soap would dramatically diminish their
chances of catching a disease. So how to encourage
kids to use soap so often that it becomes a routine?
…
PUBLIC INTEREST
SEPTEMBER 2013

13. Hope Soap: an initiative to combat hygiene crisis
PUBLIC INTEREST
SEPTEMBER 2013
Click on the picture to watch the complete case

14. Last month showcase
(To see last month’s selection, click HERE)

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NEXT SELECTION
SEPTEMBER 2013