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Digital marketing with linked in
1.
1. Know your
buyer personas. LinkedIn Advertising allows you to target professionals by information they have provided through their profiles. This information includes demographics (such as location and job title), firmographics (such as company size), and professional interests (such as skills and membership in LinkedIn Groups). Knowing basic information about your buyer personas will help you with targeting the right audience, while knowing their specific interests and challenges will help you create offers and ads that will appeal to them. 2. Custom landing pages make a big difference. Use of custom landing pages that focus on a single call-to-action work best on LinkedIn and can make a significant impact on improving the conversion rate of the campaign. As with all landing pages, reducing the amount of required form fields improves performance and utilizing a feature like the “Sign-in With LinkedIn” button can leverage LinkedIn profile data to complete the sign-up form - eliminating the need for manual form fill-out. 3. Test different offers. Generally, content offers work best in terms of garnering high click- through rates at low costs per lead. While you’ll want to test different types of content to see what resonates with your audience, you may also want to test other types of offers depending on your product or service. Here are examples of offers to test: a. White papers b. Live webinars c. On-demand webinars d. Guides or ebooks e. Tipsheets or checklists f. Apps g. Free trials h. Request-A-Quote form fills 4. Combine LinkedIn with other channels. LinkedIn Advertising used by itself can be very effective, but the efficacy of your marketing can be enhanced by creating a strategy that integrates LinkedIn with other channels. For instance, use your LinkedIn Advertising campaigns to build remarketing lists so you can serve relevant ads through the Google Display Network or on Facebook, effectively nurturing previous visitors back to your initial offer. 5. Don’t forget Sponsored Updates. If you have a company page on LinkedIn, you can promote your posts on your page using Sponsored Updates. They can be targeted in the same ways as the standard ads, and are ideal for increasing the exposure of your content. 5 Tips for Getting the Most from LinkedIn Advertising Tipsheet Learn more about our lead generation services for B2B companies or give us a call: 800-939-5938 ext. 1 ©2014, All information in this document is the property of Marketing Mojo.
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