1. The document discusses best practices for managing digital marketing in 2014 based on research from Smart Insights and TFM&A.
2. It finds that over half of businesses have significant potential to improve their digital marketing capabilities, describing them as inconsistent, basic, or non-existent. Only 44% had advanced or optimized capabilities.
3. Nearly half of businesses surveyed do not have a defined digital marketing plan or strategy, though they are active in digital marketing. Nearly half also lack a defined marketing plan to align strategies. The document recommends creating long-term digital and marketing strategies aligned with business priorities.
Unraveling the Mystery of The Circleville Letters.pptx
Digital marketing management
1. Managing Digital Marketing 2014
Best practices in integrating digital technology
and marketing to fuel business growth
Author: Dr Dave Chaffey
Research in collaboration with TFM&A 2014
Published: December 2013