Learn how to create effective links for your blogs that

1. Hitting the Mark with
Your Links
Wednesday, August 3, 2011

2. Part 1: The Link Itself
Wednesday, August 3, 2011

3. One Way Link:
A link from another
website back to your
own website
Wednesday, August 3, 2011

4. One Way Links:
Major factor in
determining Search
Engine Authority of a
Website
Wednesday, August 3, 2011

5. Anchor Text: The words
that make up your link
Wednesday, August 3, 2011

6. So Ask Yourself: Does
Your Link Stink?
Wednesday, August 3, 2011

7. Never
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8. Never
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9. Never: Add Links that
do not use Anchor Text
or that use the wrong
Anchor Text
Wednesday, August 3, 2011

10. Wednesday, August 3, 2011

11. Components of a Good
Link
1. Anchor Text
2. Landing page (Where do you send them?)
3. What’s on that Landing Page?
Wednesday, August 3, 2011

12. ~6-8 Seconds to
Capture a Web Visitors
Interest
Wednesday, August 3, 2011

13. Part 2: The Landing
Page
Wednesday, August 3, 2011

14. Where are you sending
your Traffic?
More clicks it takes them to get what they
want, the more likelihood they will leave
Wednesday, August 3, 2011

15. 1. Home Page
2. Search Page
3. Exact Search
Wednesday, August 3, 2011

16. Home Page?
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17. Home Page?
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18. Home Page?
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19. Search Page?
Wednesday, August 3, 2011

20. Search Page?
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21. Search Page?
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22. Exact Search!!
Wednesday, August 3, 2011

23. Exact Search!!
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24. Exact Search!!
Wednesday, August 3, 2011

25. Figure out Right Now!
How far can you send
them?
Wednesday, August 3, 2011

26. What’s On the Page?
1. What they wanted?
2. Title tags that match your anchor text?
3. Content on page that matches anchor text??
4. Lead conversion?
Wednesday, August 3, 2011

27. Why Exact URL?
1. Search Engines can crawl them
2. It’s exactly what they want
3. IDX will always keep info fresh
Wednesday, August 3, 2011

28. Some Spots You
Shouldn’t Forget to
include Links
Wednesday, August 3, 2011

29. Some Spots You
Shouldn’t Forget to
include Links
Wednesday, August 3, 2011

30. Grabbing their
Attention
Wednesday, August 3, 2011

31. If you are interested in
an IDX Solution:
(206) 395-6254
Wednesday, August 3, 2011