1.
12/11/2020Proprietary and Confidential Information© Across Health1
C19: Respond, recover…
and reimagine HCP engagement
Webinar, 12 November 2020

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12/11/2020Proprietary and Confidential Information© Across Health2
Ground rules
• This webinar will take around 30 minutes, followed by questions
• You can submit questions at any time via the “Questions” box
• Please give us your feedback!
• Right after the webinar a short satisfaction survey will be launched. We would love to
know your opinion!
• The webinar will be recorded and made available after the
session. We will send you an email with the details

3.
12/11/2020Proprietary and Confidential Information© Across Health3
C19: Respond, recover…and reimagine HCP engagement
1 Across Health’s response in C19 times
2 Navigator 365 Live Demo: new Powertools & functionalities
3 Navigator-powered tools: OC Planner & Libra
4 DIY toolbox: the OCE "starterkit"
5 Live Q&A

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12/11/2020Proprietary and Confidential Information© Across Health4
Change is here to stay

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12/11/2020Proprietary and Confidential Information© Across Health5
The Gartner COVID-19 “response curve”

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12/11/2020Proprietary and Confidential Information© Across Health6
“The greatest danger in times of turbulence
is not the turbulence, it is to act with
yesterday’s logic”.
Peter Drucker
COVID-19 challenges us to keep navigating
while parts of our 'old normal' sensory data
are blocked out.

7.
12/11/2020Proprietary and Confidential Information© Across Health7
Our industry-leading cloud-based
Navigator365 platform is arguably your
most accurate GPS for omnichannel
HCP engagement optimization
- now even more than ever before.

8.
12/11/2020Proprietary and Confidential Information© Across Health8
Navigator: uniquely actionable research for omnichannel customer
engagement & resource optimization in the post-COVID era
10+ THERAPEUTIC AREAS
9 covered annually in EU5+US
50+ CHANNELS (OWNED/PAID/EARNED)
40m+ DATA POINTS FOR IN-DEPTH
ANALYSIS
40+ COMPANIES USE IT
FOR MIX DECISIONS
45K+ HCPs
10+ GEOGRAPHIC MARKETS
of clients find Navigator (much) better than competition*87%
* Maturometer 2020

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Proprietary and Confidential Information© Across Health 9
Agile mix planning and resource
allocation for life sciences in the “Next
Normal”
Online demo at:
www.across.health/offering/navigator

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12/11/2020Proprietary and Confidential Information© Across Health10
November wave
(EU5+US; 9 TAs)
AugustJuly Sept OctAprilMarch May June Nov
Keeping the pulse of the HCP customer & the industry
June wave
(EU5+US; 9 TAs)
https://across.health/offering/navigator
(17-30 April
EU5+US: onco)
(13-17 March,
multiple TAs).

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12/11/2020Proprietary and Confidential Information© Across Health11
Check our previous C19 webinars
For key findings on the (initial) impact of COVID-19
www.across.health/events

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12/11/2020Proprietary and Confidential Information© Across Health12
C19: Respond, recover…and reimagine HCP engagement
1 Across Health’s response in C19 times
2 Navigator 365 Live Demo: new Powertools & functionalities
3 Navigator-powered tool: OC Planner
4 DIY toolbox: the OCE "starter kit"
5 Live Q&A

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12/11/2020Proprietary and Confidential Information© Across Health13
• MACHINE LEARNING
• CRM DASHBOARD
ANALYTICS PLATFORM
• AI-DRIVEN DATA MINING
• ECOMMERCE
• CUSTOMER SERVICE
• SELF SERVICE
…..creating a unique
evidence-based
platform
LITE
Across Health’s answer in C19 times

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12/11/2020Proprietary and Confidential Information© Across Health14
Request a demo
Start your journey today
https://www.across.health/offering/navigator

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12/11/2020Proprietary and Confidential Information© Across Health15
…..growing a unique
evidence-based
ecosystem
Across Health’s answer in C19 times
Powered by Navigator
POWERED BY

16.
12/11/2020Proprietary and Confidential Information© Across Health16
C19: Respond, recover…and reimagine HCP engagement
1 Fresh data, key findings, and new features from Navigator 365
2 Navigator 365 Demo
3 Updated Navigator-powered tool: Omnichannel Planner
4 DIY toolbox: the OCE "starter kit"
5 Q&A

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12/11/2020Proprietary and Confidential Information© Across Health17
OC Planner
Powered by Navigator365

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12/11/2020Proprietary and Confidential Information© Across Health18
OC Planner
Major new functionalities
1
2
3
4

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12/11/2020Proprietary and Confidential Information© Across Health19
OC Planner
NEW: Campaign duplication

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12/11/2020Proprietary and Confidential Information© Across Health20
OC Planner
NEW: Advanced segment editing

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12/11/2020Proprietary and Confidential Information© Across Health21
OC Planner
NEW: Advanced segment editing

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12/11/2020Proprietary and Confidential Information© Across Health22
OC Planner
NEW: Add up to 3 custom channels

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12/11/2020Proprietary and Confidential Information© Across Health23
OC Planner
NEW: Add up to 3 custom channels

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12/11/2020Proprietary and Confidential Information© Across Health24
OC Planner
NEW: Add up to 3 custom channels

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12/11/2020Proprietary and Confidential Information© Across Health25
OC Planner
NEW: Advanced campaign summaries

26.
12/11/2020Proprietary and Confidential Information© Across Health26
C19: Respond, recover…and reimagine HCP engagement
1 Fresh data, key findings, and new features from Navigator 365
2 Navigator 365 Demo
3 Updated Navigator-powered tool: Omnichannel Planner
4 DIY toolbox: the OCE "starter kit"
5 Q&A

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12/11/2020Proprietary and Confidential Information© Across Health27
Coming in December
Our DIY OCE “starterkit”

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12/11/2020Proprietary and Confidential Information© Across Health28
Your campaign from A to Z, evidence-based
Take your Navigator data beyond the planning phase
and measure and maximize campaign impact through
the complimentary LIBRA platform
+
Navigator identifies key channels for the strategy
formulation phase, tailored to your market.
Reach, impact/MCQ and benchmarking data for your
omnichannel landscape are the backbone of a data-driven
channel mix planning.
LIBRA allows you to pragmatically enhance your campaign
performance. Stresstest your customer engagement plan and
optimize with real campaign performance data as you go.
LIBRA’s reporting platform puts your MCQ data to work and
gives you visiblity on your campaign performance.
o

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12/11/2020Proprietary and Confidential Information© Across Health29
Channel Description Actual Target Difference
Email Open-rate 26% 25% +4%
Website Engagement rate 14% 20% -30%
Email 3rd party Open-rate 37% 35% +6%
Call centre Call acceptance 40% 40% 0%
Direct mail CTA 1% 2% -50%
Banner Click-through rate 0,5% 1% -50%
Webinar Attendance rate 5% 7% -29%
LIBRA LITE: Stress test your customer engagement plan and optimize with real
campaign performance data as you go.
Build your own campaign plan
• Off to a flying start using Navigator data in
building your own omnichannel campaign plan
• Step-by-step guide to define your channel mix,
touchpoint frequency & campaign MCQ targets
Get visibility on your campaign performance
• Out of the box, self-service reporting on channel &
campaign performance
• Pragmatically enhance your omnichannel
campaign execution & performance
LITE

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12/11/2020Proprietary and Confidential Information© Across Health30
www.across.health

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12/11/2020Proprietary and Confidential Information© Across Health31
C19: Respond, recover…and reimagine HCP engagement
1 Fresh data, key findings, and new features from Navigator 365
2 Navigator 365 Demo
3 Updated Navigator-powered tool: Omnichannel Planner
4 DIY toolbox: the OCE "starter kit"
5 Q&A

32.
12/11/2020Proprietary and Confidential Information© Across Health32
Thank you!
For more info, please
visit: across.health
or contact us.