May's Partner Bootcamp will be covering all things Upsell: DAM/PIM, Edge, and New Relic.

1. PARTNER
BOOTCAMP
May 12th, 2022

2. WELCOME

3. TODAY’S AGENDA
Welcome with Lynne Boudreau (5 min)
Q&A: Partner Vision & Alignment with Warren Schuman (10 min)
Edge & New Relic Upsell with Cat Cullinane (10 min)
DAM/PIM Upsell & Integrations with Chris Rewey (10 min)
Live Q&A (10 min)
G2 Survey & Bootcamp Survey (5 min)
Cat
Cullinane
Chris
Rewey
Warren
Schuman
Lynne
Boudreau

4. Partner Program
Updates
with Lynne Boudreau

5. Partner Program Updates
Practice Certification Engage Awards Acquia Engage 2022

6. Q&A: Partner Vision
and Alignment
with Warren Schuman

7. 1. How would you define Acquia’s approach to DXP?
2. What are the most common “Bundles” that you see?
3. What are the common objectives to the bundled solutions?
4. What are some creative workarounds?
5. How do you envision working with partners?
Q&A: Partner Vision & Alignment
with Warren Schuman

8. Edge & New Relic
Upsell
with Cat Cullinane

9. Acquia Edge CDN &
Security

10. Factors Making Performance Critical
Users are
expanding
globally faster
Expectations of
customers are
increasing
Digital adoption
has increased
exponentially

11. Customers are interacting with you digitally
more than ever…

12. 53% of visitors leave a
mobile site that takes more
than 3 seconds to load...
...and the average time to
load is 15 seconds

13. ACQUIA EDGE CDN AND SECURITY
Brand Value
Bring content closer to
users wherever they are
in the world along fastest
path to decrease load
time
Build Trust
Users can make
fine-grained changes to
improve performance for
complex applications
Reduce Risk
Integrated defense against
DDoS or abusive traffic to
reduce application load
while keeping users and
their data safe
Slow Internet
applications from
heavier content and
longer distances
Slow mobile applications
because of inherent
challenges of the form
factor
Unavailable
applications from
traffic load or
infrastructure issues

14. Acquia Edge CDN
Performance
Content Delivery Network
Cut load times by up to
50% for a dramatically
improved delivery of static
and dynamic web content.
Accelerated
Application Delivery
Highly Secure
Global Network
Deliver content to
95% of the world’s
internet-connected
population.

15. ACQUIA EDGE
There are two components to Edge:
2. Edge Security: Increase site availability and
security by providing robust mitigation of DDoS
& online attacks, an advanced Web Application
Firewall, and risk aversion.
a. Acquia Edge Web Application & API
Protection
b. Acquia Edge WAAP & Bot Management

16. Acquia Edge Security
Protection
Web Application and API Protection
DDoS Mitigation
Mitigate any risk to your
application in under 10
seconds with advanced
Layer 3, 4 and 7 DDoS
protection capable of
handling up to 800+ Tbps
capacity.
Preemptive Threat
Mitigation
Automatically inspects API
traffic to identify risks or
impacts to application
responsiveness tied to
unpredictable security
threats.
Intelligent WAF
Predefined configurable
application-layer protections
out of the box with custom
rules and automated
protections profiles for
flexibility and scale.
Bot Management
Detects traffic from unknown
bots with a directory of more
than 1,400 known bots in 17
categories and is able to
compile a combination of
real-time and historical
reporting on bot traffic.

17. New Relic

18. 18

Acquia has expanded its long time partnership with New Relic
Acquia includes a New Relic APM Pro subscription with every ACSF, Cloud Platform Enterprise and Cloud
Platform Professional subscription. Application Performance Monitoring (APM) offers visibility into key
components of an application that can cause slowness.
We now offer additional New Relic Digital Experience Monitoring products to our customers. These
products provide visibility into additional aspects of an application:
● Synthetics Pro: Automated, scriptable tools to monitor your websites, critical business transactions, and
API endpoints.
● Browser Pro: Real User Monitoring (RUM) solution that measures the speed and performance of end
users as they navigate to a site from different web browsers, devices, operating systems, and networks.
● Extended retention for Custom Events: Default retention for custom events is 1 day. We can offer
customers extended retention if they rely on custom events for monitoring.
● Mobile Enterprise: Deeper visibility into Android and iOS application performance and troubleshoot
crashes.

19. 19

New Relic helps our customers keep their sites live and performant
Site performance and uptime are critical to our customers.
New Relic Digital Experience Monitoring helps our customers answer critical questions
about their applications, such as:
★ "Can I be alerted when my site is slow or down?"
★ "How long does it take for pages on my site to load?"
★ "Why do pages on my site take so long to load?"
★ "Is the site slower for users with specific browsers?"
★ "How can I see performance data for all of my sites at once?"

20. 20

Why should customers buy New Relic through Acquia?
There are two main benefits for customers when they purchase New Relic through Acquia:
1. All New Relic data stays in one account
Customers already have APM Pro set up through their Acquia account. When they add another product,
i.e. Browser Pro, the data will be in the same account, and can be used together in reporting.
2. Buying simplicity
Customers can purchase their New Relic add-ons like they do any other add-on without the hassle of
onboarding a new vendor and managing an entirely separate relationship.

21. Upselling DAM/PIM
with Chris Rewey

22. Product Vision
Acquia DAM (Widen)
To power the world’s most ambitious digital
experiences, with DAM at the heart of content
operations to deliver the right content through
intelligence and accessibility.

23. CODE STUDIO
Code Lifecycle
ML STUDIO
Model Lifecycle
SITE STUDIO / CAMPAIGN STUDIO
Experience Lifecycle
HEADLESS++
HYBRID CMS
CDP++
ML FRAMEWORK
LOW-CODE
EXPERIENCE
ASSEMBLY
DAM++
FREEDOM FOR DREAMERS & DOERS TO CRAFT THE DIGITAL WORLD

24. The DAM market is hot
15%
Market Growth
26%
Evaluating DAM
SOURCE: FORRESTER
Market Size
$1.5B

25. Acquia + Widen = Uniquely positioned
Gartner DXP Magic Quadrant Forrester DAM Wave
Completeness of Vision As of January 2022
Ability
to
Execute
Challengers Leaders
Niche Players Visionaries
Salesforce
Optimizely
Adobe
Oracle
HCL Software Open Text
Liferay
Sitecore
Bloomreach
Magnolia
Crownpeak
CoreMedia
Kentico
Progress
Software
Squiz
Stronger strategy
Weaker strategy Market presence
Weaker
current
offering
Stronger
current
offering
Challengers
Contenders
Strong
Performers
Leaders
Adobe
Aprimo
Bynder
Sitecore
OpenText
Brandfolder
Canto

26. Launch products faster
Expand into new e-commerce channels
Organize content in one system
Streamline your workflows
Integrate your martech stack
Publish brand-approved content
Ensure brand consistency
Monitor content effectiveness
Repurpose your best-performing content
Source: Gartner, Annual CMO Spend Survey, Gartner 754375_C, July, 2021,
https://www.gartner.com/en/marketing/research/annual-cmo-spend-survey-research
How we help you deliver on your
top marketing priorities
Aligning outcomes to bigger priorities

27. The Pega DAM is the resource that enables our
employees to find and share the assets they need
to get their work done and build our brand. With
the DAM we can protect and showcase the Pega
brand with improved consistency, reuse, and top
quality assets.”
Sara Fix, Creative Operations Manager

28. INTEGRATIONS

29. Acquia DAM and PIM
Integrations Ecosystem
CMS/DXP File sharing/Collaboration Creative/Workflow Marketing Sales/Ecommerce

30. #ACQUIAKICKOFF
What’s in it for the partner?
Why a partner wants to work with Acquia DAM & PIM (Widen)
Product familiarity
Another product niche. Providing
a better understanding of the
product and how this could benefit
their customers
Joint GTM efforts
Expanding your market reach by
co-marketing and GTM efforts,
highlighting where you excel
Land and expand
If the partner helps their
customer with their DAM and
PIM needs, they have the
opportunity to help in future
needs
Commission fees
Depending on the partner level,
commission fees can be earned via
referral or co-sell

31. Acquia DAM (Widen)
enablement resources Acquia DAM and PIM
(Widen)_partner enablement
resources
https://www.widen.com
https://www.acquia.com/products/
marketing-cloud/dam
Contact us!

32. Q&A

33. CONFIDENTIAL
Acquia has partnered
with G2 to capture
your feedback
We value your authentic feedback
on our product and service.
Leave a review on G2 and get a
$50 Amazon Gift Card as a token
of our appreciation.
Start here!

34. ﹣ Mark your calendar for our next Bootcamp on June 9th
﹣ Submit your Engage Award story today
﹣ Leave Acquia a G2 review and receive a $50 Amazon gift card!
﹣ Complete the Bootcamp Survey to receive a $25 Amazon gift
card
﹣ Check out our latest training & resources on the Partner
Marketing Hub
NEXT STEPS:

35. THANK YOU!