How Wilson Sporting Goods Is Changing the Game with Experiential Commerce

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In today’s competitive online retail space, it is no longer just about shopping, it's about telling a great story to your target audience and connecting them to the brand in a way that matches customer expectations. Wilson® Sporting Goods was committed to providing a highly engaging experience known as “Experiential Commerce”, which replicates the shopping experience consumers expect from a brick-and-mortar store, where they leave with an emotional allegiance to the brand and product in their hands. To bring this to life, Wilson married the abilities of Drupal as a CMS and Magento as an eCommerce engine to deliver a robust shopping and brand experience in partnership with HS2 Solutions. This architecture supports Wilson.com and other brands (Louisville Slugger, ATEC, Demarini) globally today. Join Wilson and HS2 as they discuss: -The strategy that led to a content-driven eCommerce solution, and how it came to life -How the unique fusion of Drupal and Magento created this first-of-its-kind shopping experience -How to approach content and commerce in an “experiential” way -How to create an online catalog purchase experience without needing support from development teams

Tecnologia

1HS2 Solutions confidential and proprietary.
CONTENT & COMMERCE:
CREATING ENGAGING WEB EXPERIENCES

“
4HS2 Solutions confidential and proprietary.
Four websites. Four
different CMS systems.”

THE ALL NEW WILSON.COM
EMBRACES EXPERIENTIAL COMMERCE

12HS2 Solutions confidential and proprietary.
1. Stakeholders
2. Customers
3. Site Admins
WE LOOKED AT THREE TYPES OF USERS:

18HS2 Solutions confidential and proprietary.
1. We had to take a mobile-firstapproach
2. Wilson branding changes based on the
sport (or business unit)
3. Most of the contenthad/has not been
created
WE HAD THREE PROBLEMS TO SOLVE:

22HS2 Solutions confidential and proprietary.
• Connector is really multiple things:
• Exposed API endpoints on Magento
• Magento templates to renderpieces of a Magento page
• Drupalfunctionality to pull and process the Magento products and categories.
• Mainly, the connector exposes Magento data to Drupal so that pages can be
rendered seamlessly. But, it also allows Drupal to update key data on Magento
WHAT EXACTLY DOES THE CONNECTOR DO?

26HS2 Solutions confidential and proprietary.
THE CMS

28HS2 Solutions confidential and proprietary.
THE RESULTS

33HS2 Solutions confidential and proprietary.
THANK YOU!

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Modern web development should be seamless. Unfortunately, assembling, testing, and deploying production level code on time and with confidence is a challenge that many organizations face. Developers and IT leaders, join this webinar to learn how Acquia’s end-to-end web platform will enable you to get your applications to market faster, improve code quality, and reduce security risk. With Acquia’s 100% cloud-based development tools optimized specifically for Drupal, building, testing, and deploying will all take place on our platform and your feet never need to touch the ground. We’ll cover: - How to manage the entire developer lifecycle from our platform - How to enable continuous testing and deployment - Why cloud based IDEs are the future of development - How to get started with a working app on day one - Which tools are available and how to get the most out of them

Improve Code Quality and Time to Market: 100% Cloud-Based Development Workflow

Acquia

September Partner Bootcamp

Acquia

You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of: -Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits. -Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate. -CDP Beyond Retail - Use cases for more industries where customer is at the core

August partner bootcamp

Acquia

As the world emerges into a post-pandemic glow, consumer demand is rebounding. To meet this demand, Partners need to accelerate growth and scale global digital operations for their customers. Acquia’s Q2 Program Increment is designed to help partners re-engineer the digital stack and increase services revenue. With a focus on; how to scale for new growth of content and experiences, data and insights, digital services and digital products for their customers Learn more about: Marketing Cloud Enhancements including the New Marketer Experience, Machine Learning Capabilities, and Global Governance and Compliance. Drupal Cloud Enhancements including Cloud Next / China Managed Services, a new Developer Experience, and Employee Experience

July 2021 Partner Bootcamp

Acquia

Supercharge shoppable experiences everywhere with Acquia DXP Join Acquia for a Partner Bootcamp on May 18th and learn how the DX Alliance empowers our partners to provide exceptional client services, increased services revenue, and improved customer retention. On the day you will learn about: Composable Commerce Create more engaging shoppable experiences in record time with unified first-party data and composable architecture using no-code tools. Unlock the ability for anyone to deliver unique catalogue experiences, deliver lightning-fast value, uncover new needs, and increase customer loyalty. Acquia Open DXP Pricing & Packaging Learn how Acquia has redefined pricing & packaging across its entire portfolio with industry-first unified pricing metrics and prescriptive bundles to deliver greater value and streamline selling and client experiences. Acquia Migrate Accelerate Preparing your customers for their journey to Drupal 9 has never been more critical with D7 and D8 EOL approaching. Explore our automated tool for D7 to D9 migrations and other strategies to help your customers accelerate their migration timelines. -Sneak Peak into Acquia Cloud Next Update to our Cloud Platform that leverages the most modern and innovative AWS technology.

May Partner Bootcamp

Acquia

DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY

Acquia

Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine

Acquia

Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads

Acquia

Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards. But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs. Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve. We explored: Evolving from customer acquisition to consent-driven personalization The rise of the Customer Data Platform (CDP) Why a first-party data strategy requires data unification across the customer lifecycle You will also hear from Mark Royko about Acquia Practice Certification program

April partner bootcamp deck cookieless future

Acquia

Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made. Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation? In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees. - What consumers feel about personalisation (CX Survey results) - How to understand customer intent across multiple engagement channels - The importance of permission-based data sharing and moving beyond cookie-based data collection - Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to - Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions - Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee

How to enhance cx through personalised, automated solutions

Acquia

Supporting content delivered across a multitude of channels for 20+ sports at the NCAA Division I level, Pac-12 has continuously sought to push the boundaries of what is possible with Drupal as their content management system (CMS). From Drupal 7 to Drupal 9, and from roaring crowds of fans to the new digital fanbase -- Pac-12 has continuously provided an unparalleled and cutting-edge experience and they aren’t done yet. Join our webinar to learn about Pac-12’s digital past, present, and future including: Pac-12’s Drupal Migrations from Drupal 7 to Drupal 8 and onto Drupal 9 How Pac-12 shifted to support their digital fanbase How Pac-12 extended Drupal as their internal and external orchestration platform A look into Pac-12’s approach to FAST (Free Ad Supported Television) We will also hear from Pac-12’s partner, Phase2, around their best practices for executing Drupal migrations and how they worked with Pac-12 to deliver their Drupal 8 site.

DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...

Acquia

In the era of the experience economy, the combination of technology, talent and touchpoints are key success factors in building sustainable relationships, optimising time to value and facilitating the dialogue between the customer and the brand. In times of change, organisations are providing advice in challenging situations, guiding information search and facilitating important decisions for individual customers at the same time as they are adopting new ways of working in a dynamic business environment. Acquia is collaborating with numerous companies globally around customer digital experience and we are here to support with advice, inspiration and open dialogue. Join our Digital Customer Experience webinar series, where we focus on today’s relevant topics and discuss the role and importance of digital customer experience in an ever-changing world to: Hear about timely topics, survey findings for Australia and Singapore in the domain of customer experience - Get advice on where to turn for support and answers to your questions - Discuss with CX experts on best practices, challenges and solutions - Key trends overview - why are they relevant to your business? - Brief on content to be covered in each subsequent webinar

Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021

Acquia

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Taking Your Multi-Site Management at Scale to the Next Level

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May Partner Bootcamp 2022

April Partner Bootcamp 2022

How to Unify Brand Experience: A Hootsuite Story

Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX

Improve Code Quality and Time to Market: 100% Cloud-Based Development Workflow

September Partner Bootcamp

August partner bootcamp

July 2021 Partner Bootcamp

May Partner Bootcamp

DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY

Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine

Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads

April partner bootcamp deck cookieless future

How to enhance cx through personalised, automated solutions

DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...

Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021

Último

The microservices honeymoon is over. When starting a new project or revamping a legacy monolith, teams started looking for alternatives to microservices. The Modular Monolith, or 'Modulith', is an architecture that reaps the benefits of (vertical) functional decoupling without the high costs associated with separate deployments. This talk will delve into the advantages and challenges of this progressive architecture, beginning with exploring the concept of a 'module', its internal structure, public API, and inter-module communication patterns. Supported by spring-modulith, the talk provides practical guidance on addressing the main challenges of a Modultith Architecture: finding and guarding module boundaries, data decoupling, and integration module-testing. You should not miss this talk if you are a software architect or tech lead seeking practical, scalable solutions. About the author With two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Victor Rentea

CNIC Information System with Pakdata Cf In Pakistan

danishmna97

Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Orbitshub

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

ICT role in 21st century education and its challenges

rafiqahmad00786416

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

💥 You’re lucky! We’ve found two different (lead) developers that are willing to share their valuable lessons learned about using UiPath Document Understanding! Based on recent implementations in appealing use cases at Partou and SPIE. Don’t expect fancy videos or slide decks, but real and practical experiences that will help you with your own implementations. 📕 Topics that will be addressed: • Training the ML-model by humans: do or don't? • Rule-based versus AI extractors • Tips for finding use cases • How to start 👨‍🏫👨‍💻 Speakers: o Dion Morskieft, RPA Product Owner @Partou o Jack Klein-Schiphorst, Automation Developer @Tacstone Technology

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

UiPathCommunity

Architecting Cloud Native Applications

WSO2

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

Passkeys: Developing APIs to enable passwordless authentication Cody Salas, Sr Developer Advocate | Solutions Architect - Yubico Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

apidays

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The value of a flexible API Management solution for O...

apidays

In the thrilling conclusion to 2023, ransomware groups had a banner year, really outdoing themselves in the "make everyone's life miserable" department. LockBit 3.0 took gold in the hacking olympics, followed by the plucky upstarts Clop and ALPHV/BlackCat. Apparently, 48% of organizations were feeling left out and decided to get in on the cyber attack action. Business services won the "most likely to get digitally mugged" award, with education and retail nipping at their heels. Hackers expanded their repertoire beyond boring old encryption to the much more exciting world of extortion. The US, UK and Canada took top honors in the "countries most likely to pay up" category. Bitcoins were the currency of choice for discerning hackers, because who doesn't love untraceable money?

Ransomware_Q4_2023. The report. [EN].pdf

Overkill Security

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

[BuildWithAI] Introduction to Gemini.pdf

Sandro Moreira

"I see eyes in my soup": How Delivery Hero implemented the safety system for ...

Zilliz

How Wilson Sporting Goods Is Changing the Game with Experiential Commerce

1. 1HS2 Solutions confidential and proprietary. CONTENT & COMMERCE: CREATING ENGAGING WEB EXPERIENCES

3. THE CHALLENGE

4. “ 4HS2 Solutions confidential and proprietary. Four websites. Four different CMS systems.”

5. PAIN POINTS & BUSINESS DRIVERS

6. 6HS2 Solutions confidential and proprietary. 1. Needed a place to tell the Wilson stories 2. More controlover the pages 3. Unify the Wilson Family of Brands on one platform 4. Tight integration of Drupal & Magento 5. Stay true to the brand 6. Needed an easy-to-use workflow PAIN POINTS & BUSINESS DRIVERS

7. THE ALL NEW WILSON.COM EMBRACES EXPERIENTIAL COMMERCE

8. 8HS2 Solutions confidential and proprietary. The blending of marketing and e-Commerce to engage consumers with brand storytelling to increase loyalty and conversion. EXPERIENTIAL COMMERCE

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12. 12HS2 Solutions confidential and proprietary. 1. Stakeholders 2. Customers 3. Site Admins WE LOOKED AT THREE TYPES OF USERS:

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18. 18HS2 Solutions confidential and proprietary. 1. We had to take a mobile-firstapproach 2. Wilson branding changes based on the sport (or business unit) 3. Most of the contenthad/has not been created WE HAD THREE PROBLEMS TO SOLVE:

19.

20. THE SOLUTION

21. 21 WILSON.COM SOLUTION ARCHITECTURE HS2 Solutions confidential and proprietary. Products Categories Users Orders Login Cart Shipping Billing My Account OrderHistory Order Confirm Templates Product Reg Content DealerSearch News Category Athlete Profile Newsletter Sign Up Athlete Browse News Detail Homepage Generic Content VideoGallery Contact Us Wilson Advisory WilsonLabs Site Search Product Microsite Sport Landing PIM CONNECTOR Product Detail Product Category

22. 22HS2 Solutions confidential and proprietary. • Connector is really multiple things: • Exposed API endpoints on Magento • Magento templates to renderpieces of a Magento page • Drupalfunctionality to pull and process the Magento products and categories. • Mainly, the connector exposes Magento data to Drupal so that pages can be rendered seamlessly. But, it also allows Drupal to update key data on Magento WHAT EXACTLY DOES THE CONNECTOR DO?

23.

24. SINGLE CART EXPERIENCE

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26. 26HS2 Solutions confidential and proprietary. THE CMS

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28. 28HS2 Solutions confidential and proprietary. THE RESULTS

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33. 33HS2 Solutions confidential and proprietary. THANK YOU!

How Wilson Sporting Goods Is Changing the Game with Experiential Commerce

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