On Thursday, February 12th, David Mennie, our Senior Director of Product Marketing, presented this presentation on Digital Transformation.

1. Digital Transformation
Meetup: San Diego
Presented in partnership with:

2. Digital Transformation:
Time To Think Ahead
David Mennie
Sr. Director, Product Marketing
Presented in partnership with:

3. Digital Has Changed
EVERYTHING

4. Technology is
innovating
faster & faster
every day.

5. Think Ahead.

7. Acquia is The Digital Experience Company
→ 141% 4 year CAGR
→ 3800+ customers
→ 550+ employees
→ Over $118.6M raised led by New
Enterprise Associates (NEA), North
Bridge Venture Partners, Sigma
Partners, Tenaya Capital, and
Amazon.com
→ Global:
 Boston, Portland OR, Washington
DC, Toronto, UK, France, Benelux,
Germany, Australia
Partners
Customers
Awards

8. 43.0%
14.5%
-33.9%
-40.0%
-20.0%
0.0%
20.0%
40.0%
60.0%
Stock Performance (2007-2012)
Source: Forrester Research and Wartermark Consulting
Customer
Experience
Laggards
S&P 500 Index
Customer
Experience
Leaders
Transformation is not optional
The age of the customer is
here
→ Organizations who focus
on customer experience
are thriving.
→ Companies with poor
customer experience are
dying.

9. Digital Experience is Becoming the Brand

10. Digital Experience Not Always So Sexy

11. Embrace all things digital to drive
a great customer experience
“How can you keep up with
empowered customers? Be more
digital. Your customers, your
channels, and your competitors are
digital.
The future of your business is digital.”
- Forrester Research
Turn big data into
business insights
Embrace the
mobile mind
shift
Accelerate
your digital
business
Transform the
customer
experience
1
2
3
4
Four Market
Imperatives
in the Age
of the
Customer
What will it take to succeed?

12. 20M
Pages of content
2M
locations
1B
Page requests/week at
peak
MASSIVE SCALE
What does transformation look like?

13. 500%
Increase in number of shares
50%
Reduced time-to-publish
MOBILE
DOMINANCE
Mobile traffic overtook desktop 1
week after responsive site launch
FASTER
TIME-TO-MARKET
SOCIAL
STRENGTH
1 WEEK
What does transformation look like?

14. 40%
Reduction in staff
CONSOLIDATION AND CONSISTENCY
35-125
State agency sites
What does transformation look like?

15. 300+
Warner Music Group artist websites, 3
templates, total creative freedom
118+
Interscope Records managed
artist sites, one platform
HUNDREDS OF UNIQUE EXPERIENCES – ONE PLATFORM
What does transformation look like?

16. 60%
Reduced total cost
30%
Faster time-to-market
~944% ROI AND HUGE COST SAVINGS FOR THOUSANDS OF SITES
What does transformation look like?
2.3
MONTHS
Payback period

17. Are you
ready to
transform?

18. The shift you need to be ready for
Traditional Information Technology
Siloed teams with different solutions
delivering disjointed experiences
Disciplined (slow) processes for
building and deploying digital experiences
Proprietary solutions whose technology
evolves too slow
On-premise infrastructure with rigid &
costly capital expenses
New Business Technology
Integrated teams with a shared solution
delivering unified experiences
Agile (fast) process for building and
deploying digital experiences
Open Source solutions that evolve at the
speed of the web
Cloud-based infrastructure with flexible
and lower cost operational expenses

19. How we help companies transform
Acquia helps organizations unite their business and
technical teams as they transform to digital-first.
The Acquia Platform
provides the software
necessary to build and
deliver extraordinary
digital experiences
faster.
The Acquia Platform The Acquia Experience
The Acquia Experience is
the intersection of the
Acquia Platform and our
commitment to Customer
Success.
We offer education,
professional services, and
ongoing support.
Come for the
platform, stay
for the
experience.

20. Digital transformation is real
→ Organizations are reinventing
business models, putting digital
at the center of their business.
→ Organizations are seeking new
technology that supports this
transformative vision.
→ Acquia is the platform to
support digital transformation
both today and in the future.

21. Thank You
@david_mennie
david.mennie@acquia.com