Multichannel marketing and large-scale content creation is very powerful, but it's hard to do gracefully. With the pain of creating content for multiple channels, updating content inventory lists across multiple spreadsheets, collaborating on edits, approval processes, and publishing it out across different sites and channels, the whole process can become easily disjointed and laborious. When it comes to creating and publishing multichannel content, we believe content creators should be able to work smarter, not harder. Join us for our webinar on June 27, 2019 @ 10:00AM ET/3:00PM BST with Acquia's CTO Dries Buytaert and Product Manager Jake Wilund as they give a ""sneak peek"" into an upcoming Acquia offering: a radically simplified SaaS-based content as a service offering that will let content creators easily create author content that can be used across multiple channels and touch-points. In this webinar we will cover: - The challenges and pain points of content authors today & how the role is changing - How to make the shift between single channel to multichannel content publishing - The necessity for headless or decoupled in experience building - Sneak peek of how Acquia’s new content as a service solution will solve these and other challenges

1. Content as a Service:
From Single Channel to
Multichannel Content
June 27th, 2019

2. Speakers
Dries Buytaert
Acquia Founder & CTO
Jake Wilund
Product Manager

3. 94%
Customer
Satisfaction
Rating
Leveraging
Drupal,
the Largest
Open Source
Community
3,500+
customers,
including
1,800
enterprises
30+
Fortune 100
customers
1,000
Employees
after recent
acquisition of
Mautic
Global
Partner
Program
GDPR
Ready
We provide the world’s most ambitious brands with technology that allows
them to embrace innovation and create customer moments that matter. At
Acquia, we believe in the power of community — giving our customers the
freedom to build tomorrow on their terms.
THE OPEN SOURCE DIGITAL
EXPERIENCE COMPANY
WHO WE ARE

4. WHY COMPANIES
CHOOSE ACQUIA
– Open Source and Cloud-native
– Freedom to own your digital roadmap
– Innovation, agility, and speed-to-market
– Flexible deployment architecture
– Cost efficient

5. N Y C
C H I C A G O
H Q B O S T O N
D C A U S T I N P O R T L A N D
B R I S B A N E G H E N T M U N I C H D E L H I
P A R I S R E A D I N G S Y D N E Y T O R O N T O
S F

6. MEDIA &
ENTERTAINMENT
PUBLIC
SECTOR
HIGHER
EDUCATION
CPG AND
RETAIL

7. TECHNOLOGY LIFE
SCIENCES
FINANCIAL
SERVICES
OTHERS

8. Challenges &
Pain Points
For who? About what?

9. Constantly consuming content

10. -1
+1

11. The New Digital Experience Reality:
Every organization must deliver
multichannel digital experiences.

12. Website
At work
10:28am
Mobile app
In store
5:47pm
Voice
In home
7:09pm
Digital journeys take customers across websites and
mobile apps, email, digital screens, and beyond.
Chatbot
At work
10:34am

13. Content is the foundation
of these experiences.

14. Reducing complexity through simple
and consistent tools is imperative.
Having a single
source of truth
for the most up
to date content
is critical.
Time is valuable,
resources are limited, which
means content use and re-use is critical.
More content
demanded
for more
channels.
THE MULTICHANNEL CONTENT CHALLENGE

15. Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
Web E-mail E-Commerce Social Mobile
Silos create disjointed digital experiences

16. Silos create disjointed digital experiences

17. Best Practices
for multichannel
experiences

18. 1 2 3
BEST PRACTICES FOR MOVING
FROM SINGLE TO MULTICHANNEL

19. 1
Standardize content
structures across all
systems + channels.
BEST PRACTICES FOR MOVING
FROM SINGLE TO MULTICHANNEL

20. 2
Audit your existing
content repositories.
BEST PRACTICES FOR MOVING
FROM SINGLE TO MULTICHANNEL

21. 3
Define the critical
roles + responsibilities
involved in content
creation.
BEST PRACTICES FOR MOVING
FROM SINGLE TO MULTICHANNEL

22. Content-as-a-Service platform
A CaaS platform provides simplified, headless
content creation independent of delivery channel,
enabling organizations to support multichannel
digital experiences with a "create once, publish
anywhere" model.

23. SNEAK PEEK
Acquia Content Cloud

25. COMING FALL 2019
CONTENT CLOUD
✥ SaaS-based content authoring experience (Content-as-a-Service)
✥ Integrates with new and existing Drupal sites
✥ API-first to support decoupled experiences on any channel
✥ Content moderation and workflow
✥ Built for teams and enterprises to streamline content creation
Capabilities under development
Add a few bullets from notes from
hidden slide to speaker notes

26. Content
creators
want:
– Easier ways to
create content
for multichannel
applications
– Single view
of all content
Managers want:
– Greater capabilities
to enable content
and process
governance
Developers want:
– Faster capabilities
to build headless
content applications
– Content creation
tools delivered
“as a service”
Content
Creation
Desired
capabilities

27. Content Cloud Beta Signup
acquia.com/ContentCloudBeta

28. Thank you
and Q&A