This document discusses building digital experiences and fan engagement. It outlines top challenges in transitioning to digital like unifying cross-channel experiences and reducing upfront costs. Agile development, integration, and resilience are important. Mobile traffic is growing rapidly. Open source solutions allow for faster innovation at lower costs. The presentation promotes Acquia and Drupal for creating engaging digital experiences that attract and retain loyal fans across multiple channels.
Labour Day Celebrating Workers and Their Contributions.pptx
Creating Digital Experiences that turn Fans into Fanatics
1. 1
Dream It.Drupal It.
Peter Walsh
Regional Director, UK & Ireland
07713 432632
peter.walsh@acquia.com
Digital Entertainment Masterclass
London, 24th June 2014
Crea%ng
Digital
Experiences
that
turn
Fans
into
Fana%cs!
2. 2
A8rac%ng
&
Keeping
Insanely
Loyal
Fans
Building
a
base
of
“Li8le
Monsters”
• Music
• Joy
• Inspira%on
• Sense
of
Community
• Engagement
3. 3
Top 5 organisational challenges in
transition to digital experiences!
1. Building digital customer experiences
2. Struggling to unify your cross-channel digital experiences"
– social, mobile and the web.
3. Openness to innovation and experimentation, "
move to agile life cycle
4. Disconnect between your digital providers and your IT
5. Reducing upfront costs to build digital experiences, while
retaining flexibility to configure and extend platform.
5. 5
Business takes control!
Execu%ves
believe
innova&on
is
extremely
important
to
their
growth
strategies
..Are
unsa&sfied
with
their
innova%on
performance
84% 94%
“…CMOs will spend more
on IT than CIOs”
IT
does
not
enable
the
business,
it
is
the
business
6. 6
The path to digital innovation: !
Digital Lifecycle Management!
The Vortex!
• Ever-expanding
channels and
devices!
• Pace of delivery
trumps all!
• Content and digital
engagement
technologies are
converging!
• Reliable experience
delivery is critical!
Application
Development!
Digital
Marketing!
Experience Delivery!
CMS! DLM
8. 8
Mobile is here!!
At
the
end
of
2013
37%
of
all
UK
Internet
traffic
was
via
a
Mobile/Tablet
Source:
Intelligent
Posi%oning
In
2013,
17M
Tablets
were
Sold
in
the
UK
Source:
eMarketer
29. 29
Think about what matters!
Agility Matters!
Your
marke&ng
solu&ons
should
help
you
deliver
a
fric&on-‐free
experience
IT
don’t
always
get
this
–
don’t
worry
you’ll
own
them
all
soon
;-‐)
A
great
digital
experience
is
a
con&nuous
delivery
process
30. 30
Think about what matters!
Integration Matters!
Mobile
First
Digital
experiences
cross
organisa&onal
boundaries
Big
data
expands
the
opportunity
31. 31
Think about what matters!
Resilience Matters!
Cloud
technologies
help
business
take
back
control
Oh
and
did
we
men&on
cost
effec&ve!
32. 32
• Founder and CTO Dries Buytaert, creator of Drupal
• 450+ employees in US, Europe & Australia
• Acquia Software, Support & Cloud
• 19 billion+ requests/month on Acquia Cloud
• 775+ Digital & Technology Partners
Acquia – Dream it. Drupal it.!
33. 33
A8rac%ng
&
Keeping
Insanely
Loyal
Fans
Building
a
base
of
“Li8le
Monsters”
• Music
• Joy
• Inspira%on
• Sense
of
Community
• Engagement
34. 34
Dream It.Drupal It.
Peter Walsh
Regional Director, UK & Ireland
07713 432632
peter.walsh@acquia.com
Digital Entertainment Masterclass
London, 24th June 2014
How
can
we
help
you?
Thank
you.