Empowering Youth To Empower People PLAN B-Danone Young Social Entrepreneur 2015

1. PLAN B
•EMPOWERING YOUTH TO
EMPOWER PEOPLE

2. Team Organization
Plan B
Fajar N. S.
CEO
Achmada P.
CMO
Maesa M. P.
COO
Hashifah N.
CHRO
Hannina A.
CFO

3. Background
Gemawang-The Village

5. Background
Social Business Focus

6. Women empowerment
to achieve economic independence
Relying on husbands’ incomes
High demand for the products
Not economically independent
They don’t have additional funds
for education and savings
In need of labor
Chance to achieve economic independence
Opportunities
Problem2Problem1
Social Problems
Gemawang village

7. Emping Pejet is a family business run since 1990.
The producers have always been related to each
other. To date, there are only 8 persons that are
involved in the production. Despite the fact that
the producer have been making Emping Pejet
since 25 years ago, there hasn’t been much of
change or improvement in the production
techniques, marketing strategy, and the human
resource empowerment.
Social Business Idea
Opening

8. Our business idea comes from the three main problems that the
producer still face today. Here we explain the problems and the
reality that still exist in the middle of business that has been run
for about 25 years.
Social Business Idea
Our Business Idea

9. Stagnant Sales
(Current Condition)
Marketing Strategy (Problem #3) Production (Problem #1)
Human Resource Management (Problem #2)
Low distribution
Product introduction
Low capacity
Packaging + flavors
No non-family employment
Slow regeneration
Business Problems
Emping Pejet (other businesses too)

10. Start from the production techniques, the producer can only
make the Emping Pejet with traditional tools and rely on the
existing natural resource. For example:
• they still relying on the sunlight to dry the cassava that have
been mashed.
• they only make one original flavor too for the Emping Pejet
which is not innovative
• they still package the product with unattractive packaging.
Social Business Idea-Problems
Production Techniques

11. The producer still use traditional marketing application to market
their product. For example:
• They use personal selling to the consumer directly or sell their
product to the retailers like warung.
• They put the owner’s cellphone number on the package in order
to inform the buyers
Social Business Idea-Problems
Marketing

12. To run the business, the producer only rely on its family
members. They consist of 8 persons who are members of the
family.
Social Business Idea-Problems
Human Resources

13. SWOT
Analysis
Strength
• Produced with organic
materials
• New Product Innovation
• The resources are easy to get
• It will not cause “asam urat”
Weakness
• Not well-known
• Resources are not well
optimized
• Low product development
Threats
• Rival products
• Rapid change on consumer
behavior
Opportunities
• Technological development
isn’t high
• Has potential to be an iconic
product
• Easily accepted in all segment
• Expanding distribution
channels
• Product diversification through
variety of flavors
• Introducing products’ benefits
• Choosing well-timed product
launching
• Applying line extension
• Making a forecast on the
future needs
• HR training
• Preparing research for new
product
• Maximizing the benefits’
communication to society
• Developing product research
and development
• Consolidating in joint
production process
• Benchmarking

14. Social Target & Location
Gemawang village

15. Human Resources Plan
Women Empowerment
Short-term Plan
Long-term Plan
MAWAR
Rumah Wanita Mandiri

16. A media for developing the
personalities and skills of Gemawang
women to achieve economic
independence
Marketing and Attractive Packaging
Production and QC of Emping Pejet
Entrepreneurship
Financial Planning
Batik Production
Competitive Product Development
Short-term Programs
Women Empowerment
MAWAR
Rumah Wanita Mandiri

17. Savings and loan
cooperatives
Introduction of functional
technology
Other skills training (sewing)
small business
group
microcredit
Gemawang women
develop personality
(7 habits of highly effective human)
Long-term Programs
Women Empowerment

18. INPUT PROCESS OUTPUT
1. Cassava 50 kilograms
2. Garlic 1 ons
3. Onion 1 ons
4. Salt
5. MSG
1. Peel off the skin of cassavas
2. Soak the peeled cassavas without salt
3. Steam the peeled cassavas for an hour
4. Mince the steamed cassavas with
milling machine
5. “ Pijet” the minced cassavas
6. Dry the pinched/pressed cassavas on
the direct sun light for approximately 4
hours
7. Take the dried cassavas and fry them
into hot cooking oil and add special
ingredients liquid into the oil.
20 kilograms of pingjet
Business Mechanism-Production
Emping Pejet

19. Diversification through flavors, to cover
consumers in each segment
Strategies used to market a single product to different
consumer hands is the single diversify our product.
Diversification performed a variation of flavors that are
customized to the tastes of each consumer in a different
segment level.
SINGLE PRODUCT-DIFFERENT SEGMENT
QUALITY
SEGMENT
PRODUCT
LOW HIGH
+
+
+
Business Mechanism-Marketing
Emping Pejet

20. Flanking Attack
Market Challenge
By Pass Attack
Frontal Attack
Market Leader
MARKET ENTRY
Emping Pejet will be marketed in areas that are not covered
by established players or competitors. In the market will be
targeted growth potential the same products as the market
held by market leader.
Target marketing location in the three major cities of
Semarang, Surakarta, Yogyakarta.
Emping Pejet is tried to
enter the market by
“Flanking Attack” way

21. Emping Pejet according to
Market penetration strategy
in the price matrix. With this
we are sure many
consumers are interested in
these products.
Low price-High quality

22. JUNE JULY AUG SEP OCT NOV DES JAN FEB MAR APRL MAY
ORIGINAL 100 200 290 280 350 280 265 250 235 200 220 235
SPICY 100 300 300 340 230 290 289 235 210 230 220
BBQ 100 150 160 170 180 345 320 310 325 315
Sweet Cheese 150 140 215 235 245 255 270
Sweet Corn 155 145 260 275 290 270 280
Balado 145 135 180
0
50
100
150
200
250
300
350
400

23. Income Statement Projection
Gemawang village
NO COST Per-Month Per-Year
1 Variable costs 1,699,000 20,388,000
2 Fixed Cost 4,500,000 54,000,000
Total Operational Cost 6,199,000 74,388,000
NO Product Volume Unit Price sales per month sales per year
1 Original 150 pack Rp 12,000 Rp 1,800,000 Rp 21,600,000
2 Spicy 200 pack Rp 12,500 Rp 2,500,000 Rp 30,000,000
3 BBQ 160 pack Rp 14,000 Rp 2,240,000 Rp 26,880,000
4 Sweat Cheese 180 pack Rp 14,000 Rp 2,520,000 Rp 30,240,000
5 Sweat Corn 135 pack Rp 13,000 Rp 1,755,000 Rp 21,060,000
6 Balado 145 pack Rp 15,000 Rp 2,175,000 Rp 26,100,000
TOTAL 970 Rp 12,990,000 Rp 155,880,000

24. Income Statement Projection and Break Even Point
Income Projection
NO DESCRIPTION
Year
2015 2016 2017 2018 2019
A Acceptance 90% 95% 100% 105% 110%
total Income Rp 155,880,000 Rp 163,674,000 Rp 171,857,700 Rp 180,450,585 Rp 189,473,114
B Expenditure
Variable costs Rp 20,388,000 Rp 21,407,400 Rp 22,477,770 Rp 23,601,659 Rp 24,781,741
Fixed Cost Rp 54,000,000 Rp 56,700,000 Rp 59,535,000 Rp 62,511,750 Rp 65,637,338
Depreciation Rp 1,220,000 Rp 1,281,000 Rp 1,345,050 Rp 1,412,303 Rp 1,482,918
Cost Marketing Rp 9,000,000 Rp 9,450,000 Rp 9,922,500 Rp 10,418,625 Rp 10,939,556
Total Expenditure Rp 84,608,000 Rp 88,838,400 Rp 93,280,320 Rp 97,944,336 Rp 102,841,553
C R / L Before Tax Rp 71,272,000 Rp 74,835,600 Rp 78,577,380 Rp 82,506,249 Rp 86,631,561
Tax (10%) Rp 7,127,200 Rp 7,483,560 Rp 7,857,738 Rp 8,250,625 Rp 8,663,156
Profit After Tax Rp 64,144,800 Rp 67,352,040 Rp 70,719,642 Rp 74,255,624 Rp 77,968,405
Income Statement Projection
Gemawang village