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STUFF
 THAT DOESN’T
 WORK
 PROPERLY

             @faris
Wednesday, June 9, 2010
Digital Ninja //
                                   Naked
                                   Communications

                                   EVP Chief Technology

          HI!                      Strategist //
                                   McCann Erickson NY

                                   Chief Innovation
                                   Officer //
                                   MDC Partners
                          @FARIS
Wednesday, June 9, 2010
TECHNOLOGY?




Wednesday, June 9, 2010
TECHNOLOGY?
                           Source: http://www.flickr.com/photos/churl/250235218/




Wednesday, June 9, 2010
TECHNOLOGY?
                          Source: http://www.flickr.com/photos/roadsidepictures/1637623713/sizes/o/




Wednesday, June 9, 2010
TECHNOLOGY?
                          Source:http://www.flickr.com/photos/sameli/242241668/

Wednesday, June 9, 2010
TECHNOLOGY?
                          Source:http://petitinvention.files.wordpress.com/2008/02/future_search1_petitinvention.jpg




Wednesday, June 9, 2010
t on
                          “Our focus should be not on emerging technologies bu
                                                                                  sor of
                          emerging cultural p  ractices.” – Henry Jenkins, Profes
                                                                     gence Culture: When Old
                          Comparative Media, MIT and author of Conver
                          and New Media Collide!




Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
MOORE’S LAW




          Source: Deloitte: The Shift Index

Wednesday, June 9, 2010
KRYDER’S LAW




                      Source: Deloitte: The Shift Index

Wednesday, June 9, 2010
GUILDER’S LAW




Wednesday, June 9, 2010
Source: http://www.slideshare.net/adliterate/media-fragmentation
Wednesday, June 9, 2010
Wednesday, June 9, 2010
DIGITAL IS DIFFERENT



Wednesday, June 9, 2010
1. THE END OF MEDIA SCARCITY




Wednesday, June 9, 2010
A. THE PRINCIPLE OF UBIQUITY




                                or MAKE MORE STUFF
Wednesday, June 9, 2010
http://www.thiswill-this.net/
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
2. DIMINISHED CULTURAL LATENCY




Source: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latency
Wednesday, June 9, 2010
B. THE PRINCIPLE OF ALACRITY



                                                                                or DO STUFF FASTER

                                              AND RESPOND TO STUFF FASTER
Source: http://www.businessweek.com/magazine/content/09_33/b4143046834887.htm
Wednesday, June 9, 2010
Wednesday, June 9, 2010
3. DISTINTERMEDIATION


Wednesday, June 9, 2010
C. THE PRINCIPLE OF UTILITY




         DO STUFF THAT EARNS ITS OWN ATTENTION
Wednesday, June 9, 2010
4. DIGITAL CULTURE IS PARTICIPATORY




Wednesday, June 9, 2010
D. THE PRINCIPLE OF INTERACTIVITY




                          or DO STUFF THAT GIVES PEOPLE A ROLE
Wednesday, June 9, 2010
Wednesday, June 9, 2010
TECHNOLOGY IS A MEDIUM




Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
BONUS


                          FAIL - LEARN - ITERATE - REPEAT

Wednesday, June 9, 2010
EVERY NEW CHANNEL CHANGES THE ENTIRE SYSTEM




Wednesday, June 9, 2010
LOW LATENCY PRINT



Wednesday, June 9, 2010
Wednesday, June 9, 2010
INTERACTIVITY




                                                               INTERACTIVITY
                          UBIQUITY




                                                     UTILITY
                           	          	         	                 	 
                                       	  	  	 
      every new channel changes the system
Wednesday, June 9, 2010
Wednesday, June 9, 2010
farisyakob.com
                              @faris



Wednesday, June 9, 2010

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Faris Yakob -