ENGAGED WORKPLACES
START WITH...

CULTURE
A RECOGNITION RICH

An Achievers
CUSTOMER SUCCESS
SPOTLIGHT

HOW 100 YEAR OLD STEEL
MANUFACTURER ARCELORMITTAL DOFASCO (AMD) CREATED ITS RECOGNITION STRATEGY { {

AFTER ARCELORMITTAL MERGED WITH DOFASCO,
COMPANY CULTURE TOOK A HIT

A VOLATILE ECONOMY CAUSED MAJOR
BUDGET CUTS

...AS A RESULT, THEY WERE
FORCED TO CUT MIDDLE MANAGEMENT

AMD WANTED TO THE EMPLOYEES
TO GIVE SOMETHING BACK

THEY USED TRINKETS AND PLAQUES
TO MOTIVATE EMPLOYEES

BUT...

WAS NOT TIED TO ENGAGEMENTOR
BUSINESS OBJECTIVES THEIR RECOGNITION STRATEGY

SO THEY REACHED OUTTO THEIR
EMPLOYEES

CONDUCTED EMPLOYEE SURVEYSAND HELD FOCUS
GROUPS

THE
RESULTS
FROM
EMPLOYEE
FEEDBACK

THEY LEARNED THAT EMPLOYEES DID
NOT UNDERSTAND WHAT TO RECOGNIZE EACH OTHER FOR

RECOGNITION WAS IDENTIFIED AS A
CRITICAL AREA FOR IMPROVEMENT AT AMD

THEY FACED
SEVERAL CHALLENGES

SUCH AS...

BLUE & WHITE COLLAR WORKFORCES
ENGAGING

ENGAGING
MOSTLY OFFLINE
WORKFORCES

TO HELP INCREASE SO THEY
LOOKED FOR A PARTNER EMPLOYEE ENGAGEMENT

THEY PARTNERED WITH ACHIEVERS A
CULTURE OF RECOGNITION TO CREATE

+D O FA S C
O | H A M I LT O N

TOGETHERTHEY ACCOMPLISHED

MAKING RECOGNITION
EASY

TEACHING PEOPLEWHAT TO RECOGNIZE FOR
AND HOW TO DO IT

ENCOURAGING RECOGNITIONAS A DAILY PART
OF LIFE

LINKING RECOGNITIONTO PERSONAL, TEAM AND
ORGANIZATIONAL GOALS

WERE...
AND THE
RESULTS

SENT SINCE PROGRAM LAUNCH 30,000OVER
RECOGNITIONS

80%
(PHENOMENAL FOR MANUFACTURING)
ACTIVATION

TO LEARN MORE ABOUT CREATING
A CULTURE OF RECOGNITION, VIEW THE FULL STORY HERE View Webinar

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STAY CONNECTED WITH US

White, Janine. Interview by Achievers.
The ArcelorMittal Dofasco Story: Creating a Culture of Employee Success. Web. 29 Jan. 2013.