Rebranding your business can be a painful process - but it doesn't have to be that way. Instead, you can use this opportunity to build excitement around your business, products and services. Check out this informal slideshare to successfully rebrand your business in 9 steps.

1. AN INFORMAL
9 STEP GUIDE TO:
COPYSHOPPY.COM PRESENTS…
CLEANING UP A MESS
REBRANDING YOUR BUSINESS

2. SO YOU’RE THINKING OF
REBRANDING YOUR BIZ

3. I SAID SO YOU’RE THINKING OF
REBRANDING YOUR BIZ

4. WELL, THE GOODS NEWS IS YOU’VE
COME TO THE RIGHT PLACE!

5. THE BAD NEWS IS YOU’VE STILL
GOT TO REBRAND

6. OR DO YOU?

7. STEP 1
ASK YOURSELF THE TOUGH
QUESTIONS
• Does my company need to rebrand, or is my product
not solving a large enough need in the marketplace?
• Instead of rebranding, do I need to focus my time on
improving my product or service?
• Instead of rebranding, do I need to start a new
company with a new product or service?
• Are my marketing efforts in generating brand
awareness the problem?

8. STEP 1 (CONT…)
ASK YOURSELF THE TOUGH QUESTIONS
• If you need to rebrand due to trademark issues, or
you’ve asked yourself the tough questions and still
feel the need to rebrand, move to Step 2.

9. YEP.
YOU’VE GOT TO REBRAND.

10. STEP 2
NEW BUSINESS NAME, TAGLINE
AND AVAILABLE DOMAIN
• The next step after deciding to rebrand is to start the
rebranding process (duh) – this begins with deciding on
a new business name, URL & tagline.
• You can host a Business Name, Tagline and Available
Domain Name contest on CopyShoppy to set the
foundation for your rebrand all at once.

11. STEP 2
NEW BUSINESS NAME, TAGLINE
AND AVAILABLE DOMAIN
• Before approving your new business name and
tagline, make sure to double check the U.S. and
Canadian trademark databases to avoid any potential
issues in the future.

12. STEP 3
NEW LOGO
• Now it’s time to get the face of your new brand
developed.
• Hire an expert freelance logo designer, run a logo
design contest, or hire a creative agency to get the
perfect logo.
• Work closely with your logo designer when developing
your logo – your new logo design style, font and colors
will set your new brand design identity moving forward.

13. STEP 4
BEGIN NEW WEBSITE
DEVELOPMENT
• Hire a web designer and developer to begin developing
your new brands website.
• The design style of your website should be the same
design style of your logo (E.g. If your logo is a playful style,
the design style of your website should also be playful).
• You can host a Website Writing contest on CopyShoppy to
get the perfect content for your website

14. • Tell your developers to provide a hard
deadline for the completion of your new
website so you can plan the rebrand launch.
STEP 4
BEGIN NEW WEBSITE
DEVELOPMENT

15. STEP 5
SET YOUR LAUNCH DATE
• Now that your new website is under development
with a date of completion, it’s time to schedule the
launch date of your new brand.
• Set your launch date 7 days after the hard
deadline the developers have given you for
website completion, just in case there are some
hiccups during the web development.

16. AND THERE WILL BE.
“Yea so … we were like 99% done
and then my computer spontaneously
combusted and then I tried to put the
fire out with my hard drive and then
my hard drive exploded and then …
basically we need 4 more days.”

17. STEP 6
NOTIFY YOUR BIZ NETWORK
• Email your customers, vendors, blog subscribers, and all business
affiliates about your pending name and brand change.
• Be transparent in your communication and let your network know
why you are rebranding and how the rebrand will benefit them.
• In the email to your business network, clearly inform them of the
new brand launch date.
• Take this opportunity to further promote your business by including
some words about any new products, services, etc.

18. STEP 6
NOTIFY YOUR BIZ NETWORK
• Be sure to also write and share a detailed blog post on
your company’s blog about the pending rebrand,
including what the new name of your brand will be and
how the rebrand will benefit your business network.

19. STEP 7
ISSUE A PRESS RELEASE
• If you have any journalists, bloggers or writers in your network,
send them each a personalized email with a press release
about your company’s rebrand and launch date, and how the
rebrand will benefit all your existing customers and partners.
• If you don’t have any journalists or bloggers in your network,
consider issuing an online press release via a press release
distribution service.
• Include your business contact information in case someone
wants to write about your re-brand.

20. STEP 8
LAUNCH NEW BRAND
• Launch your new name, tagline, logo and website on the launch
date you set and informed your business network and audience
about.
• It’s a good practice to email your network once one day before
the launch date as a notification and to build anticipation, and
once more again on the day of the launch so they can explore
your new brand and website.
• Create a company blog post on your new website detailing the
launch and point your network to this blog post in your email.

21. • Develop and distribute one more press release
detailing your old brand and your new one.
• Distributing another press release online highlighting
your old and new name is particularly useful in case
someone is searching for your business using your old
name on Google. The press release will come up in the
search results detailing your new brand, with a link to
your new website.
STEP 8
LAUNCH NEW BRAND

22. STEP 9
CONTINUE TO GROW YOUR BIZ
• Now that you’ve seamlessly transitioned to
your new brand and your business network
is aware of your new name, tagline, logo and
website, continue growing your business and
being successful.

23. CONCLUSION
• The success of your business often hinges on your ability to turn a
negative business situation into an opportunity to grow, promote,
and sell.
• You must turn the rebranding of your business into an opportunity
to further engage your business network to care about your
products and services.
• You do this by keeping your network in the loop about the rebrand,
and by doing so, creating a sense of excitement for your business.
• You should also use this opportunity to issue press releases,
engage business writers, journalists and bloggers to increase your
business and new brands awareness.

24. • The transition to your new brand should be
seamless. By notifying your network and issuing
press releases throughout the process, you’re
making sure nobody will look for you under your
old name.
CONCLUSION

25. NOW YOU CAN CONTINUE
FOCUSING ON BUSINESS SUCCESS

26. I SAID NOW YOU CAN CONTINUE
FOCUSING ON BUSINESS SUCCESS

27. TH E ONLY CONTEST MARKETPLACE
FOR BRAN D NAMES, TAGLINES
& BUSINESS WRI TING
PRESENTED BY
COPYSHOPPY.COM