Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO. In his talk, Farhad shared 10 must-have GA4 reports for SEO, showed how to set them up via GA4 and/or GTM, and explained insights to be gained from those reports, and actions that SEOs can take from those insights. GA4 reports featured in the talk include some ready-to-use reports already present in GA4, and a number of GA4 explorations specifically designed for SEO analysis. Most of the reports require little to no technical knowledge, but do require a basic understanding of visitor analytics, SEO, and basic familiarity with GA4.