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Beginner Webinar on LinkedIn A Marketing Plan for beginners in business and social media
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Linked In Webinar
1.
How to Get
Started With LinkedIn With Sue Porter CPLP, CMEC The “Accidental Leader” 1
2.
Your Social Media
Strategy! What: Do you hope to accomplish How: Which platform is best? Why: Choose LinkedIn – I’ll answer this questions today. MARKETING PLAN Gain Influence Create Strategic Partners Build a Network Find New Customers Increase Brand Awareness Find the best most experienced team Develop your team Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 2
3.
LinkedIn Facts FOUNDED
in 2002 PURPOSE: a Social Media site focused for business where users maintain a list of “connections”, people they know and trust in business.”. Users may invite anyone to connect, to be a part of their contact list, even if they aren’t a site user. 80 Million Users: In 200 countries Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 3
4.
Employers can
check into, & find quality employees Employers can list jobs USERS CAN: Discover future partners/joint venture partners Test market ideas and products Find jobs and research companies Gently market to their connections Ways to Use Your List of Connections: Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 4
5.
Sue Porter t
The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 5 Job Seekers can review potential company managers where they may want to work Can build a branded profile for public view Can follow companies and keep up on what they’re offering Be introduced to a second and third degree person you would be interested in connecting by asking for an introduction by your first degree connection
6.
Features Include: Gated-Access
Approach LinkedIn Answers: like Yahoo! Answers Linked Groups LinkedIn Polls LinkedIn Direct Ads (a form of sponsored ads) One Can save jobs which they would like to apply for Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 6
7.
Slide Share
Application Amazon Reading List Upload Your Blog Answer Questions and Ask Questions Ultimate Goal is to: INTERACT AND CONNECT - INTERACT AND CONNECT Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 7
8.
Suggested Daily Activity
Update your status message every day Answer questions once or twice a week Check your groups and participate Periodically Add a book you’re reading to the book list Start a discussion in one of your groups (read their rules) Add value to everything you do – make suggestions, give helpful feedback, provide links and connections where appropriate, and have fun! Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 8
9.
For Further Reference:
http://linkedin.com/about http://mashable.com/ Social Media News LinkedIn for Dummies by Joel Elad, MBA LinkedIn for Dummies by Scott Allen How to Find a Job on Linkedin, Facebook, Myspace, Twitter, & Other Social Networks book Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 9
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