High Impact Ads Leave A Branded Impression

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Based on key findings from Undertone's High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores what affect high impact digital advertising units have on branding metrics.

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High Impact Ads Leave A Branded Impression

1. FORMAT DEFINITIONS FULL-SCREEN TAKEOVERS cover either the entire webpage or a large portion of it. Represented by PageGrabber® and ScreenShift®. LARGE-CANVAS DISPLAY UNITS offer interactive functionality and large pixel size within standard ad slots. Represented by the six IAB Rising Stars. SKINS surround page content and remain on the page during scrolling. Represented by PageSkin™ . On average, how much do full-screen takeover ads lift brand metrics, compared to standard display? PAGEGRABBER® UNAIDED BRAND RECALL AD RECOGNITION yields the greatest lift in both ad and brand recognition BRAND RECOGNITION 141% ad recognition 167% brand recognition Which large-canvas display units are best at driving unaided brand recall, ad recognition, and brand recognition? BILLBOARD BILLBOARD drives unaided brand recall 71% greater than standard display SLIDER PORTRAIT How do skins affect brand metrics, compared to standard display? 131% 89 % 82% LIFT IN AD RECOGNITION LIFT IN BRAND RECOGNITION PAGESKIN™ is best used to increase ad recognition LIFT IN UNAIDED BRAND RECALL info@undertone.com Source: Panel survey, Total N=3,000 212.685.8000 @AccessUndertone Download the full whitepaper at undertone.com/research

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