Learn how to support accessibility, inclusion, and great user experiences--all through demos and usability testing. By Angela Hooker.

1. The Case of the Ouch!
Demonstrating
Inaccessible User
Experiences to Bring
Organizational Change
Angela M. Hooker
Collaborate Conference,
Nomensa
July 14, 2021

2. 86.4%
Of 1 million
websites

3. Let’s talk about you.

4. ?

5. …said no one ever!

6. 3 factors
Usability
Compatibility
Accessibility

7. Inclusive
design
3 factors
Usability
Compatibility
Accessibility

8. Inclusive design brings usability and accessibility.

9. Inclusive design
brings compatibility.

10. Tell them
why this
hurts.

11. The problem
is …

12. The change

13. Inspire
Enlighten
Reward
Require
Punish
Guilt
Enlighten and
inspire them
WebAIM’s Hierarchy for
Motivating Accessibility
Change

14. Show them how it hurts!

15. Get this
book now!
(But this is
only part of
the solution.)

16. How to
show them
Party
like
it’s
2009?

17. Why should you do this?

18. One more
thing!

19. Invest 1 more hour.

20. Here’s how
to do it.

21. Documentation = “hush juice”.

22. Talk about it and demonstrate it.

23. What happens next?

24. You can show them at any time—and often.

25. That one question …

26. “Why test with
people with
disabilities if your
testing uncovers
problems?”

27. “I heard that testing
with five people isn’t
enough … and …”

28. Now, inspire
them!

29. Please
don’t
say this!

30. What if they still
don’t get it?

31. 86.4%!
Of1 million
websites

32. And back to you.

33. Testing and demonstrating is believing … and
enlightening and inspiring … and brings change!

34. Hi, Beckie!
Dude.

35. Thank you!
Angela M. Hooker
Today’s slides at https://noti.st/accessforall
@AccessForAll
linkedin.com/in/angelahooker
slideshare.net/AccessForAll

36. Resources
• Steve Krug: Rocket Surgery Made Easy, sensible.com
• Carol Smith: Negotiate for the User
• Accessibility, inclusive design, and universal design—which is right
for you?
• Accessibility
• Inclusive design (PDF)
• Universal design
• Continue your organization’s inclusive design journey with other types
of inexpensive usability testing:
• Hallway tests
• Paper prototypes
• The WebAIM Million
• Visual Impairment and Blindness, statistics from the World Health
Organization (WHO)

37. Enlightenment session
People you’ll need for your enlightenment session
• The people responsible for your digital experience/product—they will
be observers.
• Usability testing participants (see the reference slide entitled
“Participants”.
• Facilitator for the debriefing session – they will lead the debriefing
discussion and record the top issues the observers find.
• If you need help with a quick accessibility demo: People to do simple
accessibility tests. You may have them record/video their experience
and submit to you to share during the debriefing session.
• If you host in-person tests, people to escort participants to your
testing room. This is especially important if you host disabled people.
Equipment
• Laptops, mobile phones, tablets, web cams—and ask participants to
bring their own devices, especially if they use assistive technologies.
• Webinar software, such as Microsoft Teams or Zoom, to record the
sessions and to allow remote participants
• Ask testing participants to use a secondary camera, along with
their device camera, to capture all angles during their test
session.

38. Testing participants
• Nielsen Norman Group has info about how many participants you’ll
need for various testing.
• If you have difficulty finding people, particularly people with
disabilities, for participants:
• Ask your followers on Twitter, Facebook, and other social
media.
• If you can’t host either an in-person or a virtual session, use a
survey tool to ask questions and record answers.
• Knowbility and Access Works have a database of participants who
can test your projects.
• Compensate your participants. People expect disabled people to
do things for free, but that’s not fair to them. We must pay other
consultants for their time, so please do the same for your
participants. Resource: Guidelines for Paying UX Research
Participants

39. Image credits
• "Exploring the world" by Tatters is licensed under CC BY 2.0.
• "Change....." by B Gilmour. is licensed under CC BY-NC-ND 2.0.
• "Cat computing" by RubyJi is licensed under CC BY-NC-SA 2.0.
• "Device Love" by lukew is licensed under CC BY 2.0.
• "Ouch" by wonderferret: License for Ouch.
• "Walking Away" by Phil Roeder is licensed under CC BY 2.0.
• "Hierarchy for Motivating Accessibility Change", by WebAIM.
• "Lightbulb Moment" by Mabacam is licensed under CC BY-NC-ND 2.0.
• "red pill" by sausyn is licensed under CC BY-NC-ND 2.0.
• "But wait, there's more! #chalkmug" by Austin Kleon is licensed under CC BY-
NC-ND 2.0.
• "shh" by aronbaker2 is licensed under CC BY 2.0.
• Man talking at photoshoot, NappyStock.
• "fall 2012 hackNY student hackathon" by hackNY is licensed under CC BY-SA 2.0.
"Here is What's Next" by Thomas Hawk is licensed under CC BY-NC 2.0.
• "Jour de la marmotte -- Groundhog Day" by Gilles Gonthier is licensed under CC
BY 2.0.
• "Shelby County Courthouse Wisdom - Memphis, TN" by SeeMidTN.com (aka
Brent) is licensed under CC BY-NC 2.0.
• "Thinking" by ores2k is licensed under CC BY-NC-SA 2.0.
• "Inspire :)" by chattygd is licensed under CC BY 2.0.
• "i told you so, you blockhead!" by cdrummbks is licensed under CC BY 2.0.
• "Head in Hands" by Alex E. Proimos is licensed under CC BY-NC 2.0.
• "IMG_5896/Brazil/Parana/Siproeta Stelenes Meridionalis/Malachite/Iguassu
Falls" by dany13 is licensed under CC BY 2.0.
• "In disbelief" by San Diego Shooter is licensed under CC BY-NC-ND 2.0.
• "Usability testing @ sketchin" by lucamascaro is licensed under CC BY-SA 2.0.