Reporting

1. Confidential © 2018 Curves International,
Inc.
Monthly Report
September

2. Confidential © 2018 Curves International,
Inc.
141
New FB
page fans
Facebook Global Overview – September (Organic +
Paid)
*New fans = Total of new followers without taking into
accoun the numer of follwers lost.
As we can see the Facebook fanpage increased their visibility on September as well as their
community and the interaction rate with their users.

3. Confidential © 2018 Curves International,
Inc.
141
New FB
page fans
Top posts interactions – September (Organic + Paid)
The contest is the post that has
have most interaction following
by a Survey, Localised and brand
product topic. We also notice that
the Blog Posts usually have high
interaction level.

4. Confidential © 2018 Curves International,
Inc.
141
New FB
page fans
Social Ads Facebook: Promoted Post – September
Objetive Results Reach CPR Invest
Interaction 552 13.180 0,14 € 80 €
Objetive Results Reach CPR Invest
Traffic 1.523 29.484 0,06 € 90 €
Objetive Results Reach CPR Invest
Interacción 501 6.069 0,06 € 30 €
Objetive Results Reach CPR Invest
Reach 87.324 87.324 1,15 € 100 €
Objetive Results Reach CPR Invest
Traffic 484 17.439 0,21 € 100 €
Total invest this month 680 € of 700 € budget, that happended because we stopped the promoted post realted
with the contest when it finished. So we have a surplus of 20 € that will be invest on November.

5. Confidential © 2018 Curves International,
Inc.
141
New FB
page fans
Instagram Global Overview – September
(Organic)
* The data shown in the graphics is just organic, the
promoted post information will be show on the next slide.
On a first sight we can see an important gorwth in the visibility of the Instagram profile during September.
Post Reach 9.583

6. Confidential © 2018 Curves International,
Inc.
141
New FB
page fans
Top pots interaction – September (Organic)
The contest has been the post with most
organic interaction following by a bonus
content (#worldheartday) and a brand
product post so this kind of content is
interesting for our followers and we will
take into account for the next posts.
Recipes and quotes usually have a good
engagement ratio.
* Organic interactions

7. Confidential © 2018 Curves International,
Inc.
141
New FB
page fans
Stories Statistics – September
Stories are a good opportunity to increase the interaction
with our community by creating interactive content as A/B
polls, surveys or by sharing Curvera’s experiences or
Curver’s pictures of their workouts to show the community
and encourage them to share their activity on Curves.

8. Confidential © 2018 Curves International,
Inc.
141
New FB
page fans
Social Ads Instagram: Promoted Post –
September
Objetive Results Reach CPR Invest
Awareness 2.360 57.898 0,03 € 60 €
Objetive Results Reach CPR Invest
Interactions 624 2510 0,08 € 50 €
Objetive Results Reach CPR Invest
Traffic 858 30.405 0,12 € 100 €
Objetive Results Reach CPR Invest
Reach 87.279 87.279 0,80 € 70 €

9. Confidential © 2018 Curves International,
Inc.
Facebook January February March April May June July August September October November December January February March April May June July Aug September October Novembe
New Net Likes (Follow - unfollow) 57 209 86 234 179 25 49 33 41 -1 40 22 115 94 154 655 152 12 291
New Likes 337
Total Likes/Followers to date 13.813 13.979 14.065 14.299 14.475 14.501 14.550 14.583 14.620 14.621 14.659 14.676 14.802 14.899 15.053 15.708 15.861 15.873 16.164
2018 Fans KPI
Number of posts 34 27 24 16 20 23 19 20 20 21 27 19 17 20 20 18 25 17 22
Total Reach 65.426 172.277 142.941 65.639 50.911 64.239 87.101 61.959 58.625 39.117 113.259 34.693 60.298 90.627 55.924 49.712 83.167 84.236 90.107
Total Interactions (unique users) 3.237 7.280 5.760 4.086 4.776 3.052 3.565 3.255 3.693 1.863 5.451 1.961 3.450 4.258 3.162 2.690 5.091 2.409 4.682
Total Interactions 4.208 5.085 7.255 3.843 7.064
Engagement rate % 4.95% 4.23% 4,00% 6,22% 8,88% 5,00% 4,10% 5,25% 6,30% 5,00% 5,00% 6,00% 6,00% 5,00% 6,00% 5,00% 6,1% 3,00% 5,19%
Top 3 posts based on Engagement rate
Sessions on the website 946 2.820 2.059 2.333 1.458 1.536 1.511 836 2.911 1.471 2.966 610 4.476 1.286 5.793 3.078 1.227 762 14.607
Contact forms 1 10 1 3 1 6 5 4 1 3 3 0 1 0 1 4 2 1 7
Appointments (HP + club) 9 28 11 16 32 31 77 52 87 13 48 3 94 6 159 159 6 19 489
Total leads (Contact forms + Appointments) 10 38 12 19 33 37 82 56 88 16 51 3 95 6 160 163 8 20 496
2018 leads KPI
Conversion rate % 1.06% 1.35% 0,58% 0,81% 2,26% 2,41% 5,49% 6,70% 3,95% 1,77% 3,14% 1,61% 4,54% 0,78% 5,49% 10,23% 1,02% 4,33% 6,71%
Instagram
Total Publications 12 17 17 15 13 15 13 18 14 13 16 15 16 12 14 12
Total Followers 192 223 328 404 500 564 604 672 679 771 885 978 1.011 1.053 1.059 1.217
Total Interactions 376 451 695 804 490 493 517 681 471 658 768 717 812 1.221 550 1.300
Total post reach (Storie + Post) 1.446 2.476 3.683 4.329 3.570 4.960 4.790 6.101 5.547 5.831 6.487 9.148 13.673 8.918 11.080 10.964
Total page reach 64.486 41.562 122.926 10.184 8.651 444.135
Organic traffic only
20192018
Global View 2018 -2019