The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Above & Below Credentials (English)
1. MAKE YOUR BRANDS
A TANGIBLE EXPERIENCE
IN CONSUMERS’ LIVES
EITHER IN PERSON
OR DIGITALLY.
FIND OUT HOW
2. “Marketing by interrupting people isn’t cost-effective anymore.
You can’t afford to seek out people and send them unwanted marketing
messages, in large groups, and hope that some will send you money.”
3. Brands are being built around
how consumers experiencethem.
experience
conversionloss
>
intent
>
4. Experience is what brands do to get
people participating.
physically
or digitally
5. I only advocate brands when
I have had great personal
experienceswith them.
3 out of 4
people say
12. conversion.Connection of any visual environment,
including retail with digital media, justifies
an investment in an experience knowing
that it will pay dividends when people share.
13. D I G I T A L | S O C I A L | S T R A T E G I C | C R E A T I V E | E X P E R I E N T I A L