Accessibility isn' a bolt on - too many people test for accessibility at the end of project without building in best practice as their project develops. This webinar explains five things you can do on your next digital project Training and awareness-building Diverse personas Wireframe and design reviews Testing code AT and user testing

1. How to build accessibility into
your next digital project
AbilityNet Accessibility Webinar
22 October 2013
www.abilitynet.org.uk
@AbilityNet

2. Welcome
Digital accessibility is NOT a bolt-on option
Websites, apps, digital services
Build it in from the start
Personas, wireframes, skills, knowledge, testing
Web designers, developers, UX designers, etc
+ comms team, marketing, business managers, CEOs

3. Hello
Robin Christopherson,
Head of Digital Inclusion
Mark Walker,
Marketing Manager

4. Why does accessibility matter?
 Business case
 Social case
 Legal case
 Usability
 SEO

5. Don’t just bolt it on…

6. What problem are we solving?
 Last minute requests for help and urgent projects
 Constraints of technologies already chosen
 Not understanding what digital accessibility means
 Don’t care about accessibility
 Can’t all be done by an accessibility champion
 Accessibility isn’t built into our processes

7. Five ways to build accessibility into
your next project
 Training and awareness-building
 Diverse personas
 Wireframe and design reviews
 Testing code
 AT and user testing

8. Training and awareness-building
Raising awareness
 Disabilities, practical issues, assistive technologies
Specific skills, relevant to role
 Design, testing, code, checklists, toolbars
Project management
 BS8878 – best practice framework

9. Digital Accessibility: Web Essentials
www.bcs.org/dawe

10. Diverse personas
 Core ingredient in usercentred designs
 Reflect a variety of
needs across a range
of customers
 Not just bolted on
 AbilityNet Diverse Personas

11. Wireframe and design reviews
Identify issues at an early stage
Inform guidelines for future projects
Consistent positioning of page elements
Good use of white space
Colour contrast
 webaim.org/resources/contrastchecker/

12. Testing code
Detailed audits dig deep but simple
tests can help at any stage
Free tools/toolbars are available
wave.webaim.org/
Enterprise-ready options
Compliance Sheriff
Accessible code and script libraries

13. AT and User Testing
If you can only afford one set of tests…
Disabled user testing = extreme user testing?
DIY - core set of access methodologies and technologies
eg keyboard navigation or VoiceOver or NVDA
Demo of your designs using common Assistive
Technologies

14. What next?
Don’t just bolt it on
Try the e-learning course at www.bcs.org/dawe
Review personas
Test at each stage
Build best practice into future projects
Include it on the agenda of next project meeting

15. Where to get help
 BS8878
www.abilitynet.org.uk/BS8878Nutshell
 DAWE
www.bcs.org/dawe
 WebAIM
www.webaim.org
 AbilityNet Accessibility Services
 01926 465 247
 sales@abilitynet.org.uk

16. Upcoming webinars
The Business Case for Digital Accessibility
1:00 PM - 2:00 PM GMT
Thurs, Nov 28, 2013
Digital Accessibility 101: Where to start,
what to do and why
1:00 PM - 2:00 PM GMT
Weds, Dec 11, 2013

17. Digital Accessibility
Reach Every Customer on Every Platform
AbilityNet Accessibility Services
 01926 465 247
 sales@abilitynet.org.uk
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