The 7 non-profit donor types explained through superheroes and their origin stories.

3. Superman Origin Story
-Watchmojo.com
“Born on the advanced alien planet krypton to parents Jor-El and Lara-El, Superman’s birth name is actually
Kal-El. Upon learning about the planet Krypton’s impending destruction, a young Kal-El is launched toward
Earth by his biological parents. Shortly after, it is believed that the planet exploded due to a nuclear chain
reaction within its core leaving Kal-El as the last son of krypton. Kal-El’s space craft crashes and is found by
Martha and Jonathan Kent in Smallville.The childless couple adopt the young boy and name him Clark Kent.
It is only during his childhood that both the Kent’s and Clark himself begin to learn of his out of ordinary
abilities. Super-strength, flight, and X-ray vision are just a few of the superhero powers that a young Clark
Kent discovers while growing up. Encouraged by his adoptive parents to use his powers responsibly, Clark
chooses to create a secret identity, Superman, as his means of fighting crime."

4. • Motivated by the values they were raised with
• Family-oriented
• Typically younger
• They and/or their families have a cause that they donate to regularly
• Follow routines
• Well-behaved
• Donate to whatever cause their parents donated to
• Believe traditions are important

6. Spiderman Origin Story
-Watchmojo.com
“As members of the government intelligence agency, S.H.I.E.L.D., Peter Parker’s parents were killed
while he was still an infant. Adopted by his Aunt May and Uncle Ben, Peter grew up fascinated with
science, however, also was timid and unpopular among his peers.While at a science exhibition, Peter
was bitten by a radioactive spider and shortly after discovers he has been given a set of spider-like
powers such as super-human strength, agility, and the ability to climb on walls as well as a strong
sixth sense usually described as a spider sense. Peter Parker’s initial reaction to these newly acquired
powers is to use them for fame and fortune. However, one night during a television special, Peter
allows a thief to escape theT.V. station claiming it was not his problem.The same thief goes on to kill
Peter’s uncle in a mugging.The guilt from knowing he could have prevented his uncle’s death leads
Peter to turn to a life of crime fighting and is arguably the main basis for his moral core.”

7. • Feeling better about self is main motivation
• Have made bad decisions or hurt people in the past
• Often motivated by guilt
• They do not donate regularly and neither do their families
• See donating as a way to make up for previous behavior
• Donate because they feel obligated
• Does not want public recognition
• Not picky about where to donate as long as it is an easy process

9. Captain America Origin Story
-Watchmojo.com
“Steve Rogers was born on July 4th, 1922 in the lower east side of Manhattan. It was his horror of the Nazi’s
deeds in Europe and atrocities committed by the Japanese empire that convinced Rogers to join the army.
Rejected due to his frailty and sickness, his passionate pleas to be given a chance to fight for his country
compelledGeneral Chester Phillips to offer him a unique opportunity. Rogers was picked to take part in a
top-secret experiment called Operation Rebirth, designed to create physically superior soldiers for the
American military. Chosen as the first human test subject by Dr. Josef Reinstein to receive the super-soldier
serum, he was exposed to vita-rays activating the chemicals that had been put into his system.While he
was in the transformation process, a covert Nazi spy revealed his true identity and killed the scientist,
knowing that Dr. Reinstein had committed crucial portions of the formula to memory. Rogers killed the spy
with his new-found strength, but it was too late.The Nazi’s had achieved their goal of preventing the U.S.
military from producing anymore super-soldiers.As the only super-human, Rogers was given a superhero
persona and a uniform modeled after the American flag. Bound to serve as both a counter-propaganda
force and counter-intelligence agent, Rogers was reborn as Captain America.”

10. • Donates to causes that personally affects them or people they love
• Donates regularly
• Deeply committed to whatever they pursue
• Their family donates regularly
• Big-hearted
• Most common type of donor
• Often donate to causes due to illness prevention or protection of
human rights

12. Batman Origin Story
-Watchmojo.com
“As a young boy, Bruce witnessed his parent’s murder at the hands of an unidentified mugger. Bruce’s life was
dramatically changed from then on as he vowed to avenge his parent’s death. Long-time butler of theWayne
family, Alfred Pennyworth, arranged so that Bruce would not be taken into social service care. As a teenager,
BruceWayne departs on a journey around the world to learn all the skills needed to become the crusader he
envisioned. Bruce Wayne then returns to Gotham City, a city rampant with crime and corruption.A bat flying
through his window gave him the inspiration to transform himself into Batman. During the day, BruceWayne
plays up the lifestyle of a superficial, wealthy playboy in order to hide his crime-fighting alter ego.”

13. • Donate as a way to memorialize someone or something
• Ex: buildings, schools, street names etc…
• Often has a lot of money
• Has a personal connection to the cause but that is not main reason for
donating
• Strongly motivated by a personal tragedy or loss of someone close to
them
• Does not participate in much but is fully committed to what they are a
part of
• Donates to causes that meant a lot to person they were close to

15. Green Lantern Origin Story
-Watchmojo.com
“While working for the Air Force, he was testing a flight simulator when a field of energy surrounded him. In a
flash, he was transported to the desert where he came upon a crashed alien spaceship.There, he met Abin Sur, a
dying alien member of an intergalactic peace keeping force called the Green Lantern Corps.As it turned out, the
injured alien had brought Hal to him through the will of his power ring. As the device deemed Hal to be the most
worthy successor on earth.This was due to possessing innate fearlessness and a deep sense of honesty. Hal was
given the power ring and its power battery that resembled a lantern. He was transported to the planet Oa, the
home of the Green Lantern Corps.There, Drill Sergeant Kilowog and long-time member Sinestro trained him to
use his new-found powers. Upon completion of his training, he was made a full member and told about the
Green Lantern Corps origin and purpose.As it turns out, the group and their technology were designed by an
ancient race of immortals calledThe Guardians.They empowered 3,600 diverse beings to have them act as
protectors of the universe and preserve order. Understanding his mission, Hal was assigned to his home sector of
2814.”

16. • Donates in order to help a specific community they are a part of
• Wants to be a part of a smaller community
• Thinks with their head rather than their heart
• Very committed
• Donates when reached out to
• Feels that they are obligated to donate
• Surround themselves with like-minded individuals
• They grew up with a family that donated regularly
• Donate locally in order to better communities they are part of

18. Hulk Origin Story
-Watchmojo.com
“As an extremely intelligent nuclear physicist, Dr. Bruce Banner’s life was dramatically changed one day in New
Mexico. While testing an experimental gamma bomb, Banner quit the safe confines of the research facility to
rescue Rick Jones, a teen who had wandered toward the test site. Saving the teenager, Banner was hit with the
full force of the blast, leaving him irradiated by the gamma energy. Brought into safety by the teenager, Banner
had appeared to have escaped the explosion relatively unscathed. However, as night approached, the doctor
transformed into a huge, confused, and angry monster. Nicknamed the Hulk, Banner is pursued by army troops
ordered to take him down. At dawn, the army catches up with the Hulk and seemingly cornered him. However,
with the first rays of sunshine out, Banner is retransformed into his old self. In time, Banner’s transformations
would be more of a consequence of his emotional state rather than the time of day. After experimenting, the
doctor became capable of treating himself to the point where he could control the beast’s actions.”

19. • Emotions are the main motivation for donating
• Extremely empathetic
• Donate often
• Donates when reached out to
• Thinks with their heart rather than their head
• Acts as an individual and not due to social influence
• Do not care for recognition
• Good-natured
• Often donate after natural disasters or to help families or animals

21. Booster Gold Origin Story
-Watchmojo.com
“Michael had been a college quarterback with a brilliant professional career awaiting him. Unfortunately, before
Michael could embark on that career, it was revealed that he had been betting on his own football games. His
dreams of fame and fortune disappeared overnight and his personal life dive-bombed as well. His father had
become a compulsive gambler who deserted his family and his distraught mother, therefor, disowned her son.
Michael was reduced to working as a night watchman at the space museum. As luck would have it, one of the
exhibits at the museum was a time machine used by Rip Hunter, the pioneer time traveler. Michael devised a
plan whereby he would steal several items including the Legion flight ring and other weapons and then travel
back the 20th century to find his fame and fortune as a superhero.The twist, of course, was that Michael would
use his knowledge of history to help amass a fortune and use his celebrity as a superhero to gain product
endorsement and other opportunities that would increase his wealth even more.”

22. • Donate for perks and benefits
• Want to be recognized for donating
• Money and fame oriented
• Not picky about where they donate as long as there are perks such as
exclusive events
• Want a win-win situation
• Have a lot of money