Top 5 Industry and their Market Share & Segmentation & Forecast of Paint Industry.

1. Paint Industry
Abishek N

2. PROFILE
• The Indian Paint Association (IPA) came into
existence on the 1st of July, 1960, jointly
established by the Indian Paint Manufacturers
Association and the Paint Federation.
• Representing the Organized as well as the
Small Scale Sector, IPA is a national, non-
political, voluntary and non-profit organization
aimed at promoting the interests of the paint
industry and of the society.

3. INTORDUCTION
• List down a list of top 5 paint companies in
India.
• Asian Paints
• Berger Paints India Limited
• Dulux Paints
• Jenson & Nicholosn Ltd
• Shalimar Paints

4. Asian Paints
• Asian Paints (AP) is India’s largest and Asia’s
second largest paint company serving consumers
in over 65 countries with 26 paint manufacturing
facilities located across 19 countries.
• AP is the market leader in the domestic decorative
paint segment with a market share of about
50%. The Company manufactures a wide range of
paints for decorative and industrial purposes.
• Its product range includes decorative paints,
automotive paints, industrial paints, and
ancillaries.

5. Marketing Strategies about Paint
Industry
• Giving freebies and discount coupons to
distributors, contractors and small time
painters.
• Offering promotional schemes to the dealers.
• Opening of Decorative Centers.
• Keeping contests on social websites like
Facebook & Instagram.
• Tieing up with furnishing firms.

6. Forecast for Paint Industry
• Market for paints in India is expected to grow at
1.5 - 2 times in next five years
• Industry players expect 10-12% rise in sales in
FY16-17
• Decorative paints segment expected to witness
higher growth
• Volatility of Indian currency - a major challenge
for paint industry

7. Segmentation

8. Market Sales
Asian Paints
Berger Paints
Dulux Paints
Jenson & Nicholosn
Shalimar Paints

9. working of the Paint industry