In this presentation, I have mentioned the types of keywords to be used at different phases of SEO of your website. This would help to rank with little effort and without losing your investment.
2. FOCUS ON HIGH VOLUME, LOW COMPETITION KEYWORDS
WHEN RANKING
Focus on low competition keywords in your niche when you
have just started SEO of your website, even if the volume is
low.
Then move your focus to ranking on high volume, low
competition keywords.
3. They are easy to rank with
(a)Little Link Building
(b)Low DA of the site ( off course, your website would have low DA when you
have started just started SEO on your new website)