1. DIGITAL MARKETING
Presentation by
Abhishek Choudhary
Roll No - 11 BE (MECH)
SSJCE

2. WHAT IS DIGITAL MARKETING?
Digital marketing is an term used for
the marketing of products or services
using digital technologies, mainly on
the Internet, but also including mobile
phones, display advertising, and any
other digital medium.

5. More
People
Will
See
Your
Ad

8. KEY COMPONENTS OF DIGITAL
MARKETING
1. Email Marketing
2. PPC (Pay Per Click) Marketing
3. Social Media Marketing
4. Blogging
5. Affiliate Marketing

9. DIGITAL MARKETING OBJECTIVES
• Reaching The Right Audience
• To Motivate Your Audience To Take Action
• Efficient Spending On Your Campaign
• To Increase Brand Awareness
• To Have A Competitive Edge

10. MARKETING STRATEGIES
• Pull Marketing
Websites and Blogs are Pull Marketing Strategies
Build Websites and Blogs and try to Pull Customers
Company tries to Pull in customers through Online Banner
Ads
And Social Media Ads.
• Push Marketing
Email Campaigns
Company Offer through your social media account
Company may Push Information and Promotional Material
Directly to End Users using Email or Social Media Account.

11. TRADITIONAL MARKETING
V/S
DIGITAL MARKETING

12. DIGITAL
MARKETING
• Social Media, Email, Mobile Apps,
Websites
• Cheap Banner Ads on Social
Media
• We can easily target our Audience
• Worldwide Marketing is Possible
• We can directly contact to
Customers
• Products are Available 24x7
• Customer can easily reach
Product with One-Click
• TV Ads, Print Media, Hoarding, Radio.
• Hoarding Ads are generally more
Expensive
• Not much Effective when it comes to
Target Audience
• Marketing ia limited to a Specific
Region
• Direct Contact to Customer can be
Complicated
• Customer have to wait for the store to
open
TRADITIONAL MARKETING
DIGITAL MARKETING
OVER
TRADITIONAL MARKETING

13. LIMITATIONS OF DIGITAL MARKETING
• Lack of Transparency. Cannot trust product on basis of photo
• Easier to have Outdated Information
• Many web visitors are Amateurs who cannot buy
• Due to cheap rate, competition Increases from Under dogs
• Lot of Distraction on Social Media
• Cannot reach Rural Areas. Lack of technical structures
• Fear of Credit Card Fraud

14. DIGITAL MARKETING FUTURE
• Strength of Internet as Marketing
Medium Outweighs the Negatives
• The number of People visiting
Social Media is Increasing Every
Year
• Customer wants more Comfort
• Digital goods are getting cheaper

15. EXAMPLES OF DIGITAL MARKETING

19. CLOSING
There are many pros and cons of internet
marketing. Its important to consider each
when creating your marketing strategy.

20. THANK YOU