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Webster University USA by Study Metro

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Webster University USA by Study Metro

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Webster University USA by Study Metro

  1. 1. MASTER OF ARTS IN INFORMATION TECHNOLOGY MANAGEMENT grad.webster.edu In the hi-tech world we live in, it is imperative that information technology works both effectively and reliably. That’s why computer and information technology managers play such a vital role in the implementation and administration of technology within their organizations. Information technology managers direct the work of other IT professionals such as software engineers and programmers, computer systems analysts, and computer support specialists. They plan and coordinate installations and upgrade hardware and software, programming and systems design, the implementation of computer networks, and the development of Internet and intranet sites while also staying involved with the upkeep, maintenance and security of networks. That’s why Webster University’s Master of Arts in Information Technology Management program is designed to educate and develop professionals who can effectively manage the planning, design, selection, implementation, use, and administration of emerging and converging information and communications technologies. The program curriculum provides students with the technical knowledge and management knowledge and skills needed to effectively integrate people, information and communication technologies and business processes in support of organizational strategic goals. POINTS OF DISTINCTION ■ Faculty who practice in the field, allowing you to take what you learn in class and apply it at work ■ Offered online or in the classroom, allowing maximum career flexibility to students who want both options because of out-of- town assignments or travel ■ Our information technology management program focuses on helping you create a competitive edge With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with almost 20,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. UNITED STATES • SWITZERLAND • AUSTRIA • THE NETHERLANDS • UNITED KINGDOM • CHINA • THAILAND • GHANA • GREECE
  2. 2. PROGRAM CURRICULUM The 37 credit hours required for the Master of Arts (MA) or the 52 credit hours required for the Master of Business Administration (MBA) with an emphasis in Information Technology Management must include the following courses: Core Courses ■ ITM 5000 Information Technology Management: Overview ■ MNGT 5590 Organizational Behavior ■ BUSN 5200 Basic Finance for Managers ■ ITM 5100 Information and Communications Systems and Networks ■ ITM 5200 Project Management of InformationTechnology ■ ITM 5300 Procurement and Contract Management for Information Technology ■ ITM 5400 Systems Analysis, Design and Implementation ■ ITM 5600 Information and Communications Security ■ ITM 6000 Final Project in Information Technology Management ■ WSBT 5000 Career Success in the 21st Century In addition, you will choose nine hours of electives, to include ITM 5900, Issues in Information Technology Management, or other graduate elective courses offered in the program curriculum of the business and technology majors. To learn more, visit our online catalog: webster.edu/gradcatalog. APPLY Call us today to let us assist you in your enrollment at Webster University! Office of Admission 470 E. Lockwood Avenue St. Louis, Missouri 63119-3141 U.S.A. 314-246-7800 or 1-800-753-6765 gadmit@webster.edu For more information about our graduate programs, or to apply online, visit: grad.webster.edu. CORE COURSE DESCRIPTIONS ITM 5000 Information Technology Management: Overview (3) This overview course presents a managerial and technical perspective that considers the application and management of information and communications technology in business and other types of organizations. The course includes an overview of all the core courses in the ITM curriculum. MNGT 5590 Organizational Behavior (3) This course introduces students to many of the basic principles of human behavior that effective managers use when managing individuals and groups in organizations. These include theories relating to individual differences in abilities and attitudes, attribution, motivation, group dynamics, power and politics, leadership, conflict resolution, organizational culture, and organizational structure and design. BUSN 5200 Basic Finance for Managers (3) Managers and human resources management professionals must be able to understand financial information contained in financial statements and reports. Line managers must be able understand financial information contained in financial statements and reports in order to evaluate their unit’s financial performance, to communicate clearly with other managers, and to apply financial information when making decisions. Human resources management professionals must understand financial statements and principles if they are to effectively assist line managers and be strategic partners with other business functions. ITM 5100 Information and Communications Systems and Networks (3) This course introduces students to the technical aspects of information and communications networks and technology. The course focuses on the interdependencies among information and communications technologies and architectures. Emphasis will be placed on the fundamentals of networks (LAN and WAN). ITM 5200 Project Management of Information Technology (3) This course introduces students to the procedures, tools, and techniques used in planning and managing major IT projects. Issues covered include definition, planning, implementation, control and evaluation of the project. The course also focuses on developing the manager’s ability to organize and lead project teams and conflict resolution. ITM 5300 Procurement and Contract Management for Information Technology (3) This course covers the basic concepts and practices in procurement and contract management, not from a strict legal approach, but rather in a manner that equips a student with the skills and knowledge necessary to negotiate and manage the procurement of information and communications technology, armed with an understanding of the critical issues. ITM 5400 Systems Analysis, Design, and Implementation (3) This course covers the spectrum of activities in information systems life cycle management. The life cycle from the feasibility study through implementation and maintenance is examined. The course includes examination of structured analysis and design, prototyping, procurement and conversion methods. The roles and responsibilities of various personnel involved, as well as the communication and documentation tools and techniques employed, are studied. ITM 5600 Information and Communications Security (3) This course focuses on the analysis and management of information and information systems security including processes, technology, and facilities. ITM 6000 Final Project in Information Technology Management (3) This capstone project course is designed to give students the opportunity to synthesize, integrate, and apply the technical and management knowledge and skills acquired in other courses in the information technology management curriculum. WSBT 5000 Career Success in the 21st Century (1) In partnership with Right Management, a global leader in talent and career management solutions, this unique course will provide the student with a foundation in managing his/her career, focusing on discovery and personal branding. A one-on-one career coach will help the student articulate personal career goals — regardless of whether the student is starting a career, changing careers, or simply wants to develop further with the current employer. Students will have the option of continuing to work with a personal career coach up to 12 months following the completion of the course. ACCREDITATION Webster University is accredited by the Higher Learning Commission and is a member of the North Central Association, 312-263-0356, www.ncahlc.org. The George Herbert Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MHA, MA, MS and doctoral programs in the business and management departments.
  3. 3. MASTER OF SCIENCE CYBERSECURITY webster.edu/cybersecurity NOW OFFERED ONLINE The Master of Science in Cybersecurity prepares individuals for demanding positions in public and private sectors overseeing, operating or protecting critical computer systems, information, networks, infrastructures and communications networks. Students will be well-versed to apply their knowledge and critical thinking related to domestic and international legal systems, private and public policies and ethics, as they apply cybersecurity to information protection, terrorism, fraud, theft, intelligence/ counterintelligence, digital forensics, pre-emptive and strategic force operation application situations. POINTS OF DISTINCTION • Graduates will be capable of explaining important principles and theories used throughout the field of cybersecurity. • Graduates will be capable of applying knowledge in the field of cybersecurity to analyze real-world problems. • Graduates will be capable of effectively integrating knowledge in the field of cybersecurity to propose solutions to real-world problems. FACULTY CREDENTIALS Our faculty members have appropriate credentials, and experience and have been published in magazines and trade publications that focus on this industry. They have a breadth of experience in areas such as: • Forensic data recovery for law enforcement, courts and corporations • Court certified expert witness in digital forensics • Member of US Secret Service Electronic Crime Task Force-New York City and San Francisco Field Offices • Chief of Staff and Special Assistant to the Director of the CIA • Group leader in security at Los Alamos National Laboratory • Prosecution of computer crime cases • Executed numerous search and seizure warrants in more than 50 complex financial and economic crime cases • Manager at Sandia National Laboratory’s transition mainframe scientific computing to massively parallel high performance computing • Responsible for computer security • Director of Information Security, Investigations and Incident Response-Experian Corporation • Research Director/Information Security Strategies, Gartner Group • Principle Security/Cyber Investigations, Fidelity Investments • Chief of Counterintelligence and Security Policy with the Intelligence Community Management Staff With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than 17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. UNITED STATES • SWITZERLAND • AUSTRIA • THE NETHERLANDS • CHINA • THAILAND • GHANA • GREECE MA-15-20_Cybersecurity.indd 1 8/18/16 2:52 PM
  4. 4. ACCREDITATION Webster University is accredited by The Higher Learning Commission, 230 South LaSalle Street, Suite 7-500, Chicago, IL 60604, hlcommission.org • 800.621.7440. The George Herbert Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MHA, MPA, MA, MS and doctoral programs in the business and management departments. PROGRAM CURRICULUM The 40 credit hours required for the Master of Science (MS) degree in Cybersecurity must include the following courses: Core Courses ■ CSSS 5000 Introduction to Cybersecurity (Requisite) ■ CSSS 5110 Cybersecurity Communications ■ CSSS 5120 Cybersecurity Infrastructures ■ CSSS 5130 Cybersecurity Intelligence/ Counterintelligence ■ CSSS 5140 Cybersecurity Strategic Operations ■ CSSS 6001 Practical Research in Cybersecurity ■ CSSS 6002 Practical Research in Cybersecurity* ■ WSBT 5000 Career Success in the 21st Century Four elective courses chosen from the following: ■ CSSS 5210 Cybersecurity Law and Policy ■ CSSS 5220 Cybersecurity Threat Detection ■ CSSS 5230 Cybersecurity Forensics ■ CSSS 5240 Pre-emptive Deterrence ■ CSSS 5250 Use and Protection of Space Assets ■ CSSS 5260 Encryption Methods and Techniques ■ CSSS 5990 Advanced Topics in Cybersecurity* * A maximum of two CSSS 5990 Advanced Topics in Cybersecurity courses may be counted toward the 40 required credit hours. The student must also select two additional electives from CSSS or other Webster elective credit courses that may be offered at the location where the student is completing their MS requirements. All students in this curriculum must complete the CSSS 6001 and CSSS 6002 Practical Research in Cybersecurity capstone courses over two sequential terms as a practical research paper, an internship or an individual or team project for a total of six credit hours and 72 contact hours. To learn more, visit our online catalog: webster.edu/gradcatalog CERTIFICATE PROGRAM The Cybersecurity Threat Detection Certificate will consist of the following four courses and is offered both online and in the classroom. ■ CSSSS 5000 Introduction to Cybersecurity ■ CSSSS 5210 Cybersecurity Law and Policy ■ CSSSS 5120 Cybersecurity Infrastructures ■ CSSSS 5220 Cybersecurity Threat Detection Apply Call us today to let us assist you in your enrollment at Webster University! Office of Admission 470 E. Lockwood Avenue St. Louis, Missouri 63119-3141 U.S.A. 314-246-7800 or 1-800-753-6765 • gadmit@webster.edu CORE COURSE DESCRIPTIONS CSSS 5000 Introduction to Cybersecurity (3) This course is designed to provide the student with an overview of the major core areas of study they will encounter throughout this prpgram. Introduction of computer system architectures, vulnerabilities, critical infrastructures, the growing threat of social networks, intelligence and counterintelligence, international laws, security policies, privacy and information liability, cyber-attacks, encryption, risk assessment, cyber forensics including data gathering and recovery, and a forward look at future cyber technology developments. CSSS 5110 Cybersecurity Communications (3) Digital communications have grown rapidly and provide increased opportunities to: Access information; share and disseminate knowledge; create new innovative services; and compete in a global environment. It presents new opportunities and a growing threat posed by a connected society that can impact critical United States interests. The basics of communication systems, the ISO Layer Model, topologies such as Local- Area-Networks (LANs), Wide-Area-Networks (WANs), World Wide Web and the Internet, space-based communications used by Department of Defense (DOD) and commercial entities, fiber-optics, as well as the rapidly developing personal mobile communication technologies such as Wireless Local Area Network (Wi-Fi). CSSS 5120 Cybersecurity Infrastructures (3) The impact of September 11, 2001, cemented our attention on physical attacks on United States critical infrastructures. Although still a concern, a growing cybersecurity threat requires additional focus on potential virtual attacks on these same critical infrastructures such as the power grid, communications and financial transactions can have as great, or greater, impact on our society. Cyber-attacks have and can cripple an industry and the services they provide to millions of users. The critical infrastructures identified by the Department of Homeland Security (DHS) are examined from a cybersecurity perspective. CSSS 5130 Cybersecurity Intelligence/Counterintelligence (3) Students examine methods, ethics, policies and procedures for accessing and gathering information for positive or negative use and applying counterintelligence to evade, trick or trap individuals, agencies or national entities that wish to steal, damage or deny access to valid users of critical information and its sources. Active measures, passive counter measures, and intelligence gathering processes as well as determining the validity and success of gathering information will be included. CSSS 5140 Cybersecurity Strategic Operations (3) Specific methods, ethics, laws, policies and procedures for conducting strategic operations and countermeasures are the focus of this course. Students will learn how to identify critical infrastructures; communication channels and information protection schemes and how to detect threats; assess vulnerabilities; penetrate and exploit cyber targets; understand how to monitor, spoof, redirect and deny access; as well as protect critical assets. CSSS 6001 and 6002 Practical Research in Cybersecurity (3) The student is expected to synthesize and integrate the learning experiences acquired throughout the MS in Cybersecurity and to evaluate current and future topics relative to this major. WSBT 5000 Career Success in the 21st Century (1) In partnership with Right Management, a global leader in talent and career management solutions, this unique course will provide the student with a foundation in managing his/her career, focusing on discovery and personal branding. A one-on-one career coach will help the student articulate personal career goals — regardless of whether the student is starting a career, changing careers, or simply wants to develop further with the current employer. Students will have the option of continuing to work with a personal career coach up to 12 months following the completion of the course. MA-15-20_Cybersecurity.indd 2 8/18/16 2:52 PM
  5. 5. MASTER OF SCIENCE IN FINANCE grad.webster.edu With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with almost 20,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. UNITED STATES • SWITZERLAND • AUSTRIA • THE NETHERLANDS • UNITED KINGDOM • CHINA • THAILAND • GHANA • GREECE Getting your master of science degree in finance from Webster University will help you navigate the increasing complexities of banking laws, compliance regulations, finance products, corporate finance, forecasting, evaluation, and more. Our Master of Science in Finance will provide the opportunity to develop and implement your critical-thinking skills to solve complex financial problems in real-life financial situations. The curriculum will help you gain advanced technical knowledge and skills while performing financial analysis using the most up-to-date quantitative concepts and techniques. Students in Webster’s MS in Finance learn to interpret financial statements that adhere to current standards; analyze investment and financial risk; evaluate financial theory and practices and how to apply legislation, regulations, or principles of practice to financial scenarios. Additionally, students will experience significant exposure to supporting coursework in the closely related fields of accounting and economics. A capstone experience will tie together the major finance topics and expose students to literature, and the analysis thereof, pertinent to the field. In light of today’s heightened need for advanced training and education, Webster University also offers the degree online, providing you the ultimate in flexibility. You can take the program entirely in the traditional classroom environment, or entirely online, or choose between online and classroom offerings according to your preference or schedule. POINTS OF DISTINCTION ■ Faculty who practice in the field teach the very latest practices, allowing you to take what you learn in class and apply at work immediately ■ The newest research and strategies in the finance industry are incorporated into the courses ■ Offers proven strategies to develop your skill sets for both immediate and long-term success
  6. 6. PROGRAM CURRICULUM The Master of Science (MS) in Finance requires successful completion of 37 credit hours including 28 required credit hours and 9 credit hours of electives. The following courses are required for the MS in Finance: Core Courses ■ BUSN 6070 Management Accounting ■ BUSN 6120 Managerial Economics ■ FINC 5000 Finance ■ FINC 5210 Investments ■ FINC 5810 Capital Budgeting and Corporate Investments ■ FINC 5830 Institutions and Financial Markets ■ FINC 5840 International Finance ■ FINC 5880 Advanced Corporate Finance ■ FINC 6290 Financial Strategies ■ WSBT 5000 Career Success in the 21st Century Prerequisites ■ BUSN 5600 Accounting Theory and Practice ■ BUSN 5620 Current Economic Analysis ■ BUSN 5760 Applied Business Statistics To learn more, visit our online catalog: webster.edu/gradcatalog. APPLY Call us today to let us assist you in your enrollment at Webster University! Office of Admission 470 E. Lockwood Avenue St. Louis, Missouri 63119-3141 U.S.A. 314-246-7800 or 1-800-753-6765 gadmit@webster.edu For more information about our graduate programs, or to apply online, visit: grad.webster.edu. CORE COURSE DESCRIPTIONS BUSN 6070 Management Accounting (3) The student examines advanced topics in management accounting as these relate to management information needs for planning, control, and decision making. Topics include interpretation of standard cost variances; application of quantitative techniques; evaluation of divisional performance; activity-based costing; and the behavioral impact of accounting systems. BUSN 6120 Managerial Economics (3) The student examines the application of microeconomic theory as applied to the managers’ responsibilities within the organization. This course should emphasize the quantitative and qualitative application of economic principles to business analysis. FINC 5000 Finance (3) The student examines the general nature of financial management, the American financial system, taxes, and the major financial decisions of corporations. Specific attention is given to present value and capital budgeting; risk and asset pricing; financial analysis and forecasting; financial decisions and market efficiency; and capital structure. Problem- solving methodology is used to illustrate the theories and tools in financial decision-making. FINC 5210 Investments (3) Principles and methods of investing in securities of business and government. This course is a study of practical management of portfolios containing both fixed-income and equity investments. The course will examine the issues in and the procedures for security analysis and portfolio management. The emphasis is on the application of analytical techniques and portfolio management theories for individual investors. FINC 5810 Capital Budgeting and Corporate Investment (3) The student examines the corporate investment decision process which includes working capital management, financial statement analysis, determination of cash flows, risk return analysis, forecasting, and asset investment. FINC 5830 Institutions and Financial Markets (3) Students develop a unified framework for understanding financial intermediaries and markets. They examine the structure, regulation, and operation of banking and non-banking financial institutions; analyze how central bank operations affect financial institutions; and develop an understanding of money and capital markets, the flow of funds through the economy, and the role of financial and futures markets. FINC 5840 International Finance (3) Course content focuses on the environment in which the international financial manager operates. Students study the risks of doing business overseas and the tools available to minimize those risks. Foreign exchange risk, political risk, working capital management, long-term investments and financing, and accounting and control are examined within this context. FINC 5880 Advanced Corporate Finance (3) This advanced study of corporate financial analysis and planning includes capital budgeting, cost of funds, and capital structure and valuation. Selected topics that may be covered are leasing, mergers, takeovers, business failure, reorganization, and liquidation. A combination of problem-solving and case study methodologies is used to illustrate theories and techniques helpful in financial analysis and planning. FINC 6290 Financial Strategy (3) This course will be a final, comprehensive finance offering that will make use of cases and/or simulations to enhance the real-world applicability of the finance degree and to integrate all previous coursework. WSBT 5000 Career Success in the 21st Century (1) In partnership with Right Management, a global leader in talent and career management solutions, this unique course will provide the student with a foundation in managing his/her career, focusing on discovery and personal branding. A one-on-one career coach will help the student articulate personal career goals — regardless of whether the student is starting a career, changing careers, or simply wants to develop further with the current employer. Students will have the option of continuing to work with a personal career coach up to 12 months following the completion of the course. ACCREDITATION Webster University is accredited by the Higher Learning Commission and is a member of the North Central Association, 312-263-0356, www.ncahlc.org. The George Herbert Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MHA, MA, MS and doctoral programs in the business and management departments.
  7. 7. INTERNATIONAL BUSINESS webster.edu/wsbt MASTER OF ARTS IN With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than 17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment and online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. UNITED STATES • SWITZERLAND • AUSTRIA • THE NETHERLANDS • CHINA • THAILAND • GHANA • GREECE PROGRAM DESCRIPTION The international business curriculum is designed to enable the student to examine and understand the complexities and processes involved in the international business community. Coursework provides exposure to the historical, legal, political, and economic factors that are key elements in a study of this subject. The dynamics of conducting business in an international context are examined. LEARNING OUTCOMES ■ Graduates can demonstrate foundation knowledge in the functional areas of a global business. ■ Graduates can analyze the complexities of global businesses. ■ Graduates can identify cultural aspects, and infer how culture affects the business environment in global regions. ■ Graduates can apply administrative and managerial theories as they relate to problem solving in the global business context. ■ Graduates can select and apply appropriate tools for facilitation of international trade. ■ Graduates can select, explain, and apply strategies and tools for solving complex problems posed by managing global businesses. PROGRAM CURRICULUM The 39 credit hours required for the master of arts (MA) in international business or the 66 credit hours required for the master of business administration (MBA) with an emphasis in international business must include the following courses for the degree: ■ INTB 5000 International Business (Requisite Course) (3 hours) ■ INTL 5000 Introduction to International Relations (Requisite Course) (3 hours) ■ BUSN 5200 Finance for Managers or FINC 5000 Finance (3 hours) ■ INTL 5400 International Political Economy (3 hours) ■ INTB 5630 International Law and Business (3 hours) ■ MNGT 5710 Cross-Cultural Management (3 hours) ■ MRKT 5730 International Marketing (3 hours) ■ BUSN 5220 Global Supply Chain Management (3 hours) ■ INTB 5600 International Accounting (3 hours) ■ FINC 5840 International Finance (3 hours) ■ INTB 5740 Global Topics I (1 hour) ■ INTB 5760 Advanced Global Topics (1 hour) ■ INTB 6000 Integrated Studies in International Business (3 hours) ■ WSBT 5000 Career Success for the 21st Century (1 hour) ■ Elective (3 hours)
  8. 8. APPLY Call us today to let us assist you in your enrollment at Webster University! Office of Admission 470 E. Lockwood Avenue St. Louis, Missouri 63119-3114 U.S.A. 314-246-7800 or 1-800-753-6765 • gadmit@webster.edu ACCREDITATION Webster University is accredited by The Higher Learning Commission, 230 South LaSalle Street, Suite 7-500, Chicago, IL 60604, hlcommission.org, • 800.621.7440. The George Herbert Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MHA, MPA, MA, MS and doctoral programs in the business and management departments. In addition, students are required to meet one of the following criteria: ■ A study-abroad course experience ■ A hybrid course experience The student chooses elective courses offered in this major and/or from the program curricula of other majors. If the requisite course is waived, the student must choose an elective course from this major or from the program curriculum of another major. Students pursuing dual majors who have the requisite course(s) waived will complete only the remaining required courses for the dual majors. COURSE DESCRIPTIONS BUSN 5200 Finance for Managers Managers and human resources management professionals must be able to understand financial information contained in financial statements and reports. Line managers must be able to understand financial information contained in financial statements and reports in order to evaluate their unit’s financial performance, to communicate clearly with other managers, and to apply financial information when making decisions. Human resources management professionals must understand financial statements and principles if they are to effectively assist line managers and be strategic partners with other business functions. This course will focus on the interpretation and use of basic financial information by non-financial managers, not on the production of financial statements and reports. (FINC 5000 cannot be substituted for BUSN 5200.) BUSN 5220 Global Supply Chain Management (3) This course is designed to increase understanding of the management of flows of materials/goods and information in a global supply chain network. The topics covered include supplier selection, procurement, production/outsourcing, transportation, warehousing, etc. in the context of global supply chain environment and global logistics strategy. Import/export as well as third party logistics (3PL), documentation, customs procedures, government regulations, and free trade zones (FTZ) are also reviewed. FINC 5000 Finance (3) The student examines the general nature of financial management, the American financial system, taxes, and the major financial decisions of corporations. Specific attention is given to present value and capital budgeting; risk and asset pricing; financial analysis and forecasting; financial decisions and market efficiency; and capital structure. Problem-solving methodology is used to illustrate the theories and tools in financial decision-making. Prerequisites: BUSN 5600 and BUSN 5760. (BUSN 5200 cannot be substituted for FINC 5000.) FINC 5840 International Finance (3) Course content focuses on the environment in which the international financial manager operates. Students study the risks of doing business overseas and the tools available to minimize those risks. Foreign exchange risk, political risk, working capital management, long-term investments and financing, and accounting and control are examined within this context. Prerequisites: BUSN 5200 or FINC 5000. INTB 5000 International Business (Requisite Course) (3) The student is introduced to the language and terminology of international business and major international political and economic policies that affect modern international businesses. Special attention is given to fundamental concepts of international finance, accounting, law, management, and marketing. INTB 5630 International Law and Business (3) This course surveys trends and practices that are part of the process of adjudication across national boundaries. Students study the interrelationships among countries as these affect individuals and business organizations attempting to operate internationally. Course content focuses on transnational business activities. INTB 5740 Global Topics I (1) Selected topics and issues in international business are presented in this course. To be taken at the beginning of the program. Offered only online. Prerequisite: MAIB degree-seeking student only INTB 5760 Advanced Global Topics (1) Selected topics and issues in international business are presented in this course. Prerequisite: INTB 5740, MAIB degree-seeking student only. To be taken concurrently with the last course in the program. Offered only online. INTB 6000 Integrated Studies in International Business (3) The student applies the principles learned from prior international business courses to selected case studies and research, with practical solutions to typical international business problems. Prerequisite: completion of all other required courses in this major. INTL 5000 Introduction to International Relations (Requisite Course) (3) Students are introduced to the major approaches and subfields within the discipline of international relations, such as international security, international political economy, international law, international organizations, and foreign policy. Students will learn the basics of an analytical approach to international politics, including the use of the theory and evidence within a broader logic of inference. This framework will be applied in overviews of the major disciplinary subfields,with reference to both contemporary issues and historical cases. INTL 5400 International Political Economy (3) This course explores the interplay between states and markets. Topics include theories of international political economy such as mercantilism, liberalism, Marxian/ structuralism, and feminism, trade, finance, the international monetary system, trans- national corporations, and development. Prerequisite: INTL 5000. MNGT 5710 Cross-Cultural Management (3) The cultural, attitudinal and behavioral differences that affect international business are examined. Course content focuses on the cultural differences between nations and how these differences affect social organizations. The management of multi- national corporations from the perspective of environment, structure, process, and interfirm and intrafirm relations is considered. MRKT 5730 International Marketing (3) Students are exposed to several aspects of international marketing. This includes the international marketing environment and the international marketing mix — product, pricing, distribution, promotion--as well as emerging issues in international trade such as trading blocs, trade barriers, and standardization/adaptation. Prerequisite: MRKT 5000 or permission of the instructor. WSBT 5000 Career Success for the 21st Century (1) This unique course will provide students with a foundation in career management, with a focus on discovery and personal branding, to enable the development of a personalized career action plan. This course is appropriate to students who are starting a new career, changing careers or wishing to advance in their current career field or with their current employer.
  9. 9. DEPARTMENT OF BUSINESS webster.edu/wsbt With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with almost 20,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. UNITED STATES • SWITZERLAND • AUSTRIA • THE NETHERLANDS • UNITED KINGDOM • CHINA • THAILAND • GHANA • GREECE A REAL-WORLD EDUCATION, TAUGHT BY EXPERTS WHO HELP YOU SUCCEED For students seeking to go into business after college, preparing for the “real world” is never far from mind. Whether it’s a recent inspiration, or something you’ve been dreaming since the days you sold lemonade and traded baseball cards, you recognize the world is filled with business opportunity. Seizing that opportunity requires both big dreams and real precision. That’s why Webster’s business program is reality-based. Our professors are not only academic experts in their field, they also bring real-world experience from companies such as Monsanto, AT&T and Bank of America. Here, you’ll learn finance from instructors who have held big roles with financial brokers and Fortune 500 corporations. You’ll learn accounting from Certified Public Accountants (CPAs). The Webster business curriculum is designed in cooperation with local business leaders. The Business Advisory Council is comprised of corporate executives who advise faculty about the skills and knowledge they look for in future graduates. Our Department of Business is continually updating course offerings to reflect the current and most relevant trends in today’s business climate. At Webster, you’ll find all the fun, exciting opportunities you expect from college. You’ll also graduate ready to hit the ground running as you start your career. ACCOUNTING (BS) The accounting field is one of the hottest fields in business. There will be a significant increase in the demand for accounting graduates over the next 10 years. The field of accounting involves preparation of financial statements and financial information for internal and external users as well as the examination and certification of financial information (auditing). The accounting degree at Webster University is designed to provide you with the tools necessary to be successful in the various specialties in accounting. The program focuses on skills such as critical thinking and problem solving. The degree is also designed to prepare students to successfully pass the Certified Public Accountant exam. Our Bachelor of Science (BS) in accounting focuses on financial and managerial accounting, auditing, business law, financial statement analysis and accounting information systems. We will work with you to obtain internships in accounting during your junior and senior years in the program. Recent graduates have successfully placed well with local and national accounting firms. We have instructors with a strong background in theory and practice to prepare you for the many opportunities in the accounting field. UG-16-13 Dept of Business.indd 1 9/2/15 10:40 AM
  10. 10. BUSINESS ADMINISTRATION (BS) Webster students choose a major in business administration when they want to build essential capabilities in several fields such as accounting, finance, management, marketing, operations and economics. That is why we build on your individual potential so that you can achieve success whether your professional objective and development is a small or large company, a public or private corporation or a not-for-profit institution. The broad and generalist approach of the degree will prepare you to be able to make decisions understanding the implications and consequences you will have on all the relevant functions of the firm. The major is flexible to suit students who want to integrate business administration with another field of study. Combine this major with a major in any other field and you will have a leg up on your peers based upon a comprehensive set of skills that a diverse, energetic and fully committed group of instructors will develop in you. DATA ANALYTICS (BS) Degree Completion Data analytics is widely embraced by companies to help executives in decision making. It allows companies to more accurately see pictures of what the business is doing and aims at enabling rich insights and better decision making. Data analytics encompasses a wide range of technologies to support analyzing business data, transforming information and generating intelligence. There is a constant demand for data analysis and information analysts who can understand database, query data, perform activities in analytical processing, statistical analysis, forecasting and data mining. The program is created to meet this demand, helping students understand underlying concepts and methodologies that are used in the data analytics process. Students in the program will be armed with various technologies that support effective business decision making in today’s increasingly competitive environment. Students in the program will study concepts and principles in data analytics and the underlying building technologies. Students will experience a broad category of applications and techniques for gathering, storing, analyzing, and providing access to data to help business users perform better decision making. The skill set learned from the program will enable students to take challenges in the process of transforming data to meaningful information and identifying new opportunities for the organization. This will better position them toward professional accomplishments in their lifelong learning process. ECONOMICS (BA) To meet the demands of today’s business student, Webster offers an economics “flex track” program that allows you the flexibility and variety to shape the degree to fit your unique interests. While all economics majors take core classes in basic and advanced microeconomics and macroeconomics, Webster’s unique program allows you to choose advanced courses that match your interests, whether it is money and banking, economic development, sports economics, international trade, labor economics, public sector economics, urban and regional economics, comparative economic systems or the history of economic thought. All economics majors then complete their degree by choosing courses from one of three tracks: mathematical economics, business economics or liberal arts economics. POSITIONS HELD BY OUR GRADUATES • President, St. Joseph’s Hospital • Senior Director of Human Resources, Anheuser-Busch • Certified Public Accountant • Certified Financial Planner • Vice President, Arsenal Credit Union • Director of Purchasing, Regions Bank • Principal Auditor, European Court of Auditors • Account Manager, Enterprise Rent-a-Car • Consultant, PricewaterhouseCoopers • Supervisor, Edward Jones • Revenue/Analysis Manager, KLM Royal Dutch Airlines • Vice President, Home Box Office • Human Resources, Boeing • Marketing Research Coordinator, St. Louis Suburban Journals • General Manager, Busch Gardens, Tampa • Vice President for Community Affairs, BJC Healthcare • Vice President of Government Affairs, Solutia, Inc. APPLY Call us today to let us assist you in your enrollment at Webster University! Office of Admission 470 E. Lockwood Avenue St. Louis, MO 63119-3114 U.S.A. 314-246-7800 or 1-800-753-6765 • admit@webster.edu ENTREPRENEURSHIP (CERTIFICATE) This program is perfect for students who want to learn the real-world skills necessary to be self-employed, a freelance worker, or a consultant. While this 18-credit-hour certificate (similar to a minor) is open to all students, those pursuing a degree in the arts or communications may find it particularly beneficial. Coursework includes how to plan, organize and control a small business; strategies to market and finance yourself as a freelance artist; and how to undertake the challenges of creating and growing a business from concept and start-up, to growth and maintenance. In addition, copyright law, contracts and governmental regulations are also covered. Each certificate program is tailored to meet the individual needs of the student, and focuses on the specific major being studied. Students ultimately design a real-world business plan that can be used after graduation. FINANCE (BS) The finance degree is designed for those interested in careers in investing, corporate finance and financial institutions. The program blends economics, accounting and other business disciplines to provide a foundation for sound financial decisions. Important areas include raising capital, making investments, understanding financial markets, and mastering financial tools and methodologies. As a finance student, you’ll be able to tailor your advanced courses to your particular interests and career goals. All finance majors also complete Webster’s core capstone course. UG-16-13 Dept of Business.indd 2 9/2/15 10:40 AM
  11. 11. Brand GUIDELINES webster.edu/brandUPDATED AS OF SEPTEMBER 2015
  12. 12. Contents The guidelines in this document outline the instruction and restrictions pertaining to the visual articulation of the Webster University brand. Webster University’s brand is one of our most valuable assets because it sets us apart from our competition and is the source of our constituent franchise. It is critical that we shepherd the functional and psychological value the Webster brand delivers in all of our communication efforts. Through this guide, we aim to establish and maintain a clear, unified brand identity within the University community (i.e. students, faculty, donors, staff, etc.) and beyond. WHO SHOULD USE THIS GUIDE? Any Webster University college, school, department, campus location, affiliated student group (or any outside agency acting on behalf of the institution) should adhere to the following brand Guidelines. When creating materials for external audiences (including prospective students, alumni, parents, legislators and the general public) use of the Webster logo, official color palette and prescribed typography is required. Questions regarding proper usage of the brand guidelines should be sent to Webster University’s Office of Global Marketing & Communications at: branding@webster.edu. WEBSTER UNIVERSITY BRAND GUIDELINES Overview. . . . . . . . . . . . . . . . . . . . . . 2 Our Brand Platform. . . . . . . . . . . . . . . . . 3 The Official Seal . . . . . . . . . . . . . . . . . . 5 Brand Elements Typography . . . . . . . . . . . . . . . . . 6 Color . . . . . . . . . . . . . . . . . . . . 7 Institutional Logo . . . . . . . . . . . . . . 8 Institutional Hierarchy . . . . . . . . . . . . 9 Spirit Marks. . . . . . . . . . . . . . . . 11 Gorlok . . . . . . . . . . . . . . . . . 11 Athletics . . . . . . . . . . . . . . . . 11 Photography. . . . . . . . . . . . . . . . 12 Advertising . . . . . . . . . . . . . . . . . . . 13 Promotional Products . . . . . . . . . . . . . . 14 Collateral . . . . . . . . . . . . . . . . . . . . 15 Digital Media . . . . . . . . . . . . . . . . . . 16 Email Signatures. . . . . . . . . . . . . . . . . 17 Social Media. . . . . . . . . . . . . . . . . . . 18 Global Marketing Contacts . . . . . . . . . . . . 19
  13. 13. Overview Webster University is a powerful global brand that our academic and administrative predecessors have invested over 100 years in planning, creating, developing and expanding to locations around the world. The Webster University family of logos and the name “Webster University” are protected by trademark and registered with the U.S. Patent and Trademark Office. Additional steps are taken to legally protect the brand name in the countries in which we have Webster University locations. It is our legal duty to ensure that we protect and steward this brand for the years, and decades to come. If we do not, we risk losing the right to continue using the registered trademark(s) and we risk dilution of the very brand that is our name. These brand guidelines apply to each and every Webster University campus, campus location, college, school and administrative unit around the world that is branded as Webster University. This includes St. Louis, metropolitan locations, military locations, online and global campuses. Webster’s Office of Global Marketing & Communications has the duty to design, implement, monitor and steward the correct usage of the brand in order to build a consistent awareness of our global academic and administrative excellence. This unit will work collaboratively with Webster University locations globally, in a manner that recognizes local and cultural characteristics that should be taken into consideration when implementing a global brand on a local level. We ask that you adhere to these guidelines, as together, we continue to steward the Webster University brand. Our Platform: Global Distinction 2 148 STUDENT BODY REPRESENTING MORE THAN COUNTRIES WEBSTER UNIVERSITY BRAND GUIDELINES
  14. 14. Our Brand Platform WEBSTER UNIVERSITY BRAND GUIDELINES MISSION Webster University, a worldwide institution, ensures high-quality learning experiences that transform students for global citizenship and individual excellence. POSITION With its home campus in St. Louis, Missouri, USA, Webster University (www.webster. edu) comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with almost 20,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. PERSONALITY As a strong, truly international university, Webster provides uniquely global experiences, which prepare our students to lead in their communities and around the world. Webster integrates academics and operations in innovative ways to achieve excellence in academic and administrative programs, services, and graduates. VISION Our vision is to be a premier U.S.-based international university setting a distinct standard for global education. PROMISE Our students deserve the highest level of academic excellence. We commit to providing the degree programs and academic enrichment opportunities to help our diverse student population embrace their individual talents and strengths to achieve success. At Webster University, our focus is on student learning. Our programs reflect global academic excellence and are purposefully structured to help students succeed in their lives and in their careers. Our distinguished faculty provides a balance of global scholarship and professional experience to bring first-class, real-world knowledge to their classrooms. Our small, highly interactive classes encourage innovation, collaboration and self-expression. Our faculty and staff at each campus location have strong local and international connections and are committed to providing unparalleled personal service to our students. Our students, faculty and staff have exceptional opportunities to connect with people from around the world. Our learning environment embraces an appreciation for diversity and inclusion based on race, color, creed, national origin, ethnicity, gender, gender identity, sexual orientation, age, socioeconomic status, disability, religion or military status. Our more than 176,000 alumni form an elite global network of accomplished and connected citizens, equipped to advance their current careers, start a new career or expand their business to new markets. ATTRIBUTES Webster University adopts mission-focused strategies that help meet the needs of our students and the communities we serve. We do this through a global mindset that welcomes cultural immersion, new ways of living and thinking, and education that opens our students to the world and in turn, opens the world to our students. Webster University campus locations are part of a powerful network of information sharing and social and cultural exchange. Ultimately, they provide a location for knowledge creation, preservation and dissemination on a local and global scale. Webster provides uniquely global experiences that prepare our students to lead as global citizens. Together, students, faculty, staff and alumni create an intentional future—one that advances Webster’s vision and mission into the next century by anticipating and serving the needs of our local communities. Webster University is a dynamic and strong global institution. Faculty teaching, scholarship, research, artistic endeavors, curriculum development, and service support our culture of academic excellence across the network. An integrated and highly functioning infrastructure, policies, systems, and actions support our culture of operational excellence across the network. Our inviting global campus environment attracts students from diverse cultures, ages, and socioeconomic backgrounds and instills in them a respect for diversity and an understanding of their own and others’ values. We attract diverse, interesting and accomplished students, faculty and staff who thrive in and contribute to the premier global network for learning. Our students, faculty and staff are committed to their local communities and enjoy building connections to friends and colleagues around the world. Our action-oriented community of faculty, staff and graduates are equipped to work well with people of all cultures and be successful in their chosen careers anywhere in the world. 3
  15. 15. Our Brand Platform OUR STORY Founded in 1915 with our home campus in St. Louis, Missouri, Webster University is the only Tier 1, private, nonprofit university that serves students at campus locations around the world. That includes traditional American-style campuses in North America, Europe, Asia and Africa, extensive online offerings as well as metropolitan, military and corporate locations. While many universities have tried to emulate the model of an international campus, Webster University pioneered it and has mastered the concept. We are committed locally. We are connected globally. It is this unique blend of local footprint, global reach and academic excellence that gives new meaning to the term “world class” and makes us unlike any other university in the world. 4 WEBSTER UNIVERSITY BRAND GUIDELINES CHARACTERISTICS WEBSTER UNIVERSITY – ST. LOUIS Webster University – St. Louis is the exciting and vibrant residential home campus where Webster was founded in 1915. Distinguished as a truly global university, faculty, staff, students and alumni connect with each other in St. Louis and around the globe in a dynamic and diverse learning environment driven by knowledge, ideas and creativity. Small classes and personal attention are the hallmark of the Webster University experience—at the home campus, locations around the world or online. WEBSTER UNIVERSITY – GLOBAL Students have access to classes taught in English by Webster University faculty from across the world resulting in a Webster University degree. With campuses in North America, Europe, Asia and Africa, Webster University is recognized as a leader in international education, and its global orientation dates back to the early 1900s. Small classes and personal attention are the hallmark of the Webster University experience—at locations around the world or online. Webster’s global locations are as distinctive as the regions they serve and as diverse as the world of Webster itself. WEBSTER UNIVERSITY – MILITARY Webster University and the U.S. Department of Defense have worked together for over 40 years to provide high-quality, cost-effective graduate programs at military installations, online and other locations throughout the country. Webster works to personalize education to meet specific goals and schedule demands of our military students while maintaining full-time employment or actively serving in the military. Quality academic programs help military members advance in their careers or transition to private sector success. Our distinguished alumni include thousands of military personnel as well as retired military. Webster University is recognized as a Military Friendly institution and leader in adult and military education. WEBSTER UNIVERSITY – METRO Webster University’s Metropolitan campus locations offer convenient and flexible class scheduling with outstanding, market-responsive academic programming for busy adult students, allowing them to balance higher education goals with work and family responsibilities. We provide multiple campus locations and online courses to improve the quality of life for our students and their families. New academic programs are introduced to enrich the communities we serve and provide education for advanced careers to keep up with a changing job market. WEBSTER UNIVERSITY – ONLINE Webster University, a pioneer in developing online academic programs since 1999, offers a robust online learning environment—one that engages faculty and students from around the world in a dynamic and engaging university experience. Webster’s online WorldClassRoom affords students access to the same high quality faculty who teach in our traditional classrooms. Hosted discussions, small classes, blogs and journals help to maintain a personal atmosphere for students. Most of our 9,000 online students take a combination of on-ground and online courses. With WorldClassRoom, students may take courses from anywhere in the world with online access. VALUES STUDENTS By sustaining a personalized approach to a global, student-centered education through small classes, close relationships with faculty and staff, and attention to student life. LEARNING By developing educational programs that join theory and practice, provide an international perspective, encourage creativity and scholarship, and foster a lifelong desire to learn and actively serve communities and the world. DIVERSITY AND INCLUSION By creating an environment accessible to individuals of diverse cultures, ages, and socioeconomic backgrounds and instilling in students a respect for diversity and an understanding of their own and others’ values. GLOBAL CITIZENSHIP By educating a diverse population locally, nationally, and internationally, acting responsibly toward the environment to foster a sustainable future, and strengthening the communities we serve.
  16. 16. The Official Seal The seal is the most formal endorsing mark of the University and as such, it is reserved for messages that speak in an official, authoritative and ceremonial capacity. FOR OFFICIAL USE ONLY Use of the seal is strictly reserved for use by the Office of the President and only for documents or correspondence presented on its behalf, such as diplomas, medallions, awards, honorary certificates and official letterhead. The seal should not be used as a design element on the cover of brochures, pamphlets, flyers, publications or University merchandise. The seal should not be used next to or in combination with the University logo, or modified in any way. Permission for use of the seal in any manner except on official University documents, or in connection with official University functions, must be secured from the Global Marketing & Communications department. 5 WEBSTER UNIVERSITY BRAND GUIDELINES
  17. 17. Our Typography IN PRINT Webster University’s official typefaces mirror qualities inherent to Webster’s brand. The Sabon font family promotes tradition and quality, while Franklin Gothic adds modernity and flexibility. Use only these typefaces when creating any printed collateral, including flyers, brochures, posters or publications. Our goal is to establish a continuity of appearance that supports the University brand while promoting a cohesive look to printed communication materials. ON SCREEN Best practices for using digital typefaces are constantly changing. Until an official process is formalized, please use the indicated substitute typefaces (Georgia and Arial) when designing for presentations or the Web. Sabon PRIMARY TYPEFACE Sabon Roman Sabon Small Cap Sabon Italic Sabon Bold Sabon Bold Italic APPROVED FAMILY Digital application substitute Georgia Franklin Gothic SECONDARY TYPEFACE Digital application substitute Arial APPROVED FAMILY Franklin Gothic Book Franklin Gothic Book Italic Franklin Gothic Book Condensed Franklin Gothic Book Condensed Italic Franklin Gothic Medium Franklin Gothic Medium Italic Franklin Gothic Demi Franklin Gothic Demi Italic Franklin Gothic Demi Condensed Franklin Gothic Demi Condensed Italic Franklin Gothic Heavy Franklin Gothic Heavy Italic 6 WEBSTER UNIVERSITY BRAND GUIDELINES
  18. 18. University Colors Webster Gold Webster University’s official color palette helps audiences quickly identify Webster brand touchpoints — from signage to apparel. CMYK: 0.27.76.0 Pantone: 122U CMYK: 0.27.76.0 Pantone: 136C Uncoated Applications Coated Applications 80%100% 60% 40% 20% CMYK: 100.72.0.18 Pantone: 294U CMYK: 100.72.0.18 Pantone: 7658C PRIMARY PALETTE Uncoated Applications RGB: 58.78.132 Digital Applications RGB: 255.175.80 Digital Applications Coated Applications Webster Blue Note: Extra care should be taken when reproducing Webster Blue across mediums like screens, signage and paper. Too often, hues will turn “warm”, falling into a purple spectrum instead of a cool blue. To help avoid these issues, use the above CMYK values when desiring screens of blue. CMYK 100.72.0.0 CMYK 100.72.0.18 CMYK 80.55.0.0 CMYK 60.35.0.0 CMYK 40.20.0.0 80%100% 60% 40% 20% USE OF THE COLOR PALETTE Take care when working with the official color palette. Strive to create a balance of color that is visually pleasing and which doesn’t clash or vibrate. Follow these guidelines to create a result that is harmonious, effective and on brand. Always ensure good contrast and legibility of information. Incorporate both colors when possible, in roughly a 70/30 mix of coverage. If limited to printing in one color, choose Webster Blue and its screens. 7 WEBSTER UNIVERSITY BRAND GUIDELINES
  19. 19. REQUESTS FOR THE WEBSTER LOGO The Office of Global Marketing & Communications (GMC) creates and manages the institutional, office and departmental logos for the university system. All official artwork should be downloaded through the Webster University official brand resource website, found online at webster.edu/brand. If desired artwork cannot be found on the brand website, units requiring the creation of new artwork should submit requests through the GMC Project Work Request Form, found online at webster.edu/gmc. Our Institutional Logo The University’s logo is the key element used to present Webster University in a unified manner to the public. The logo was designed to honor the tradition of the University while offering greater flexibility to highlight all the University has grown to encompass. DO NOT: Stretch, warp or otherwise change the logo in any way. Change the color of logo to any color not included in the approved Webster palette. Use the logo to make endorsements that have not been approved. Campus Locations Administrative Offices rtments Organizations [SUB-BRANDS] [SUB-BRANDS] Colleges and Schools [SUB-BRANDS] B-BRANDS] [SUB-SUB-BRANDS] PMS 280 Black OFFICIAL FULL COLOR LOCKUP x x 4= x1/ CLEAR SPACE CONSIDERATIONS REVERSED APPLICATIONS 1-COLOR APPLICATIONS Campus Locations Administrative Offices Departments Organizations [SUB-BRANDS] [SUB-BRANDS] Colleges and Schools [SUB-BRANDS] [SUB-SUB-BRANDS] [SUB-SUB-BRANDS] MINIMUM SIZE .75” WIDE 128 PIXELS 8 WEBSTER UNIVERSITY BRAND GUIDELINES
  20. 20. Institutional Hierarchy CREATION OF SECONDARY AND TERTIARY BRAND IDENTITIES The Office of Global Marketing and Communications (GMC) is responsible for the creation of all official logo artwork for all extended and international campuses. Units that require artwork or the creation new artwork should submit their requests through the GMC Project Work Request Form, found online at webster.edu/gmc. Organizations & Institutes Departments & Institutes Administrative Offices Applying a visual hierarchy to Webster’s organizational structure is crucial to implementing our brand throughout the institution. Rules dictate the pairing of school and department info with the official logo, resulting in secondary and tertiary identities that are the basis of brand ownership for units across the University. TERTIARY IDENTITY TERTIARY IDENTITY TERTIARY IDENTITY SECONDARY IDENTITIES Colleges and Schools Departments & Institutes Campus Locations PRIMARY IDENTITY All units of Webster University should refrain from creating secondary and tertiary identities. UNIVERSITY PROCEDURE 9 WEBSTER UNIVERSITY BRAND GUIDELINES
  21. 21. A NOTE REGARDING EXTENDED AND INTERNATIONAL LOCATIONS Extended and international campus logos require a location identifier in addition to academic and administrative department information. In these cases, campuses should use their locations as the secondary brand, while adding “Department of” at the tertiary level to provide a sense of consistency in organizational structure across the institution. College of Arts & Sciences Behavioral and Social Sciences Geneva Geneva Geneva School of Business & Technology Geneva School of Business & Technology Geneva Department of Psychology & Counseling Geneva Department of International Relations, INGO, History & European Studies Geneva Department of Psychology & Counseling Geneva Department of International Relations, INGO, History & European Studies CENTERED HORIZONTAL Geneva Geneva Geneva School of Business & Technology Geneva School of Business & Technology Geneva Department of Psychology & Counseling Geneva Department of International Relations, INGO, History & European Studies Geneva Department of Psychology & Counseling Geneva Department of International Relations, INGO, History & European Studies CENTERED HORIZONTAL Colorado Sp rin gs Metro Geneva Geneva School of Business & Technology Geneva Department of Psychology & Counseling CENTERED Institutional Hierarchy College of Arts & Sciences College of Arts & Sciences Behavioral and Social Sciences College of Arts & Sciences Behavioral and Social Sciences Colorado Sp rings MetroCollege of Arts & Sciences EXAMPLE: SECONDARY BRAND, CENTERED LOCKUP EXAMPLE: TERTIARY BRAND, CENTERED AND HORIZONTAL LOCKUP EXAMPLE: SECONDARY BRAND, HORIZONTAL LOCKUP PRIMARY BRAND SECONDARY BRAND TERTIARY BRAND 10 WEBSTER UNIVERSITY BRAND GUIDELINES
  22. 22. Spirit Marks THE GORLOK The Gorlok is Webster University’s school mascot, representing a mythical creature made up of the paws of a speeding cheetah, the horns of a fierce buffalo and the face of a dependable Saint Bernard. The Gorlok embodies the highest standards of speed, agility and stamina in an atmosphere of fairness and good conduct. The name “Gorlok” is derived from the combination of two streets (Gore Ave. and Lockwood Ave.) that intersect in the heart of Webster Groves, site of Webster University’s home campus. WEBSTER ATHLETICS Athletic marks help apply an active and dynamic sensibility to our athletic programs and should only appear in messaging and communications regarding Athletics programs. These logos should never be used to market or endorse academic programs, campus events, or any other formal University business. R Webster University’s brand loyalty cascades to other aspects of the university experience like student groups, campus life and athletic achievement. In these contexts, spirit marks carry the weight of communicating a less formal brand experience, while still tying closely to our official brand. Uses of the Gorlok in marketing materials is flexible. The artwork my be cropped for use as backgrounds or other design elements but the image itself should not be modified in any way. The Gorlok should always appear in a variation of Webster Blue, Gold or Black. Athletics logos are reserved strictly for Athletics Department use only. Permission for use of the athletics logo(s) in any manner except on official University documents, or in connection with official University functions, must be secured from the Office of Global Marketing & Communications. UNIVERSITY PROCEDURE 11 WEBSTER UNIVERSITY BRAND GUIDELINES
  23. 23. Photography Photography is a major component of Webster University’s brand. Engaging imagery provides context and storytelling about Webster without the need to write a single word. Help maintain a high standard of photography by choosing images that support the Webster brand and reflect the excellence of the university. EXAMPLES OF WEBSTER PHOTOGRAPHY WHEN TAKING OR SELECTING PHOTOGRAPHS Consider lighting, composition and the story your photographs need to tell. Whether shooting the grand opening of a campus or a portrait of a faculty member, professional photography should be used as often as possible. Avoid overly staged, flat and otherwise uninteresting photos that don’t illustrate the dynamic and diverse nature of Webster. All photography requests, including selection and use of vendors, must be approved through the Office of Global Marketing and Communications (GMC) manager of Photography Services. All photos taken on official business for Webster University become property of the University and must be shared with GMC’s manager of Photography Services. Direct questions or concerns regarding photography to the manager of Photography Services at photos@webster.edu. 12 WEBSTER UNIVERSITY BRAND GUIDELINES
  24. 24. ADVERTISING OVERVIEW GMC develops all non-employment advertisements to assure that all ads contribute favorably to the image of Webster University and are consistent with defined standards, regardless of media type and relative to content, format and graphics. Extended campuses and departments should not engage in media buying as this is the sole responsibility and contractual obligation of GMC. Advertising strategy, planning and placement is conducted on an annual basis prior to the beginning of the next fiscal year. This is typically a 3-4 month period, and involves market-specific research, development of overall media strategy and personas by market, media planning and buying, review of enrollment goals and inquiry formula calculations – all of which culminate in a fully integrated, measureable, media calendar per market. All extended campuses or departments must secure approval from GMC for any Webster University or department related advertisements — regardless of the media type or form in which the advertisement will appear. Advertising Under no circumstances should any employee of the University engage in the buying of advertising media. This is the responsibility of the Office of Global Marketing & Communications (GMC). Advertising is an important tool used to complement recruitment efforts, position the organization amongst competitors, and increase the awareness of the Webster brand across all of its constituencies. Done effectively, advertising can yield great results that increase inquiries, promote goodwill and raise the recognition of the brand. UNIVERSITY PROCEDURE 13 WEBSTER UNIVERSITY BRAND GUIDELINES
  25. 25. Promotional Products Promotional products help create opportunities for conversation and entice contacts to reconnect long after an event is over. Webster University offers promotional products to all campus locations for the purposes of outreach and recruiting new students at education fairs and other recruitment events. All promotional items should be funded through individual department or extended campus budgets. Only the official University logo, the University URL (webster.edu) or a marketing website URL, such as grad.webster.edu, may be imprinted on promotional items. UNIVERSITY PROCEDURE HOW AND WHEN TO ORDER Whether ordering a pen, t-shirt or coffee mug, adherence to brand guidelines must be maintained. The same criteria for logo usage, fonts, color palettes, tag lines and trademarks apply. For this reason, the following ordering systems have been put in place to provide consistency, efficiency and create economical options for your recruitment needs: Use the official Webster University vendor, apspromos.com/webster, to place your order at any time during the year. If you are in need of a special order please contact: Jim Curran Advertising Premium Sales, Inc. | St. Louis, MO phone 314-872-7000 | fax 314-872-7026 jim@apspromos.com | www.apspromos.com Should you have any questions, concerns or need assistance with your promotional product, contact Global Marketing & Communications at branding@webster.edu. 14 WEBSTER UNIVERSITY BRAND GUIDELINES
  26. 26. Collateral 470 E. Lockwood Ave. St. Louis, MO 63119-3141 USA Phone: 314-968-0000 Fax: 314-968-0000 www.webster.edu Home Campus: St. Louis, MO, USA College or School Department Department 470 E. Lockwood Ave. St. Louis, MO 63119-3141 USA Name Title Phone: 314-968-0000 Fax: 314-968-0000 email@webster.edu www.webster.edu The University identity is seen on correspondence more often than in any other medium. Consequently, it is imperative that all communications use officially branded letterhead, envelopes, notecards and business cards to convey professionalism and unity throughout the organization. Schools, Colleges and departments should refrain from creating branded stationery. Instead, place orders for desired materials through Webster University Mail & Copy Solutions. UNIVERSITY PROCEDURE HOW TO ORDER Webster University Mail & Copy Solutions, located on Webster University’s home campus in St. Louis, provides easy online ordering of a variety of collateral items in addition to mailing services, shredding and general printing. To submit an order, use the following procedure: Visit webster.edu/copycenter and select “Printing” Select “Printing” Choose an item to order from the left-hand menu, fill out the subsequent form Questions about orders, quantities, shipping or special concerns can be directed to Mail & Copy Solutions at copyctr@webster.edu. 15 WEBSTER UNIVERSITY BRAND GUIDELINES
  27. 27. Digital Media Technology is now an intrinsic part of everyday life. At Webster that means finding ways to use trusted and emerging tools that convey the brand through experiences that are intuitive, reliable, graceful and focused on user experience. Consult the Office of Global Marketing & Communications before creating any form of digital marketing media not addressed in this guide. This includes websites, video production, smart/mobile phone applications, SMS messaging and other emerging technologies. UNIVERSITY PROCEDURE WEBSTER.EDU The Webster University website is the anchor of the university’s media identity. Always on, it is the first place students, faculty and staff visit to obtain information about the University. It is imperative that the site be easy to navigate, present information clearly, and adheres to the established brand of the University. Official web templates are provided for use by all academic and administrative units with access to the OU Campus CMS system. A variety of design elements are included in the template which support the effective and visually appealing presentation of content. CSS stylesheets are also embedded, making it easy to adhere to brand guidelines. All web content should be consistent with established styles and must be appropriately tagged with keywords and metadata. Tutorials and Information about the OU Campus content management system are available online: webster.edu/gmc/resources. WEB AND EMAIL MARKETING All official email, websites, blogs, message boards, intranets, digital newsletters or other emerging digital media should adhere to established brand guidelines. Any email communication sent on behalf of the University must be in full compliance with the CAN-SPAM Act. Additional information can be found online: webster.edu/gmc/resources. 16 WEBSTER UNIVERSITY BRAND GUIDELINES
  28. 28. Email Signatures Email is the most frequently used medium for sending and receiving business correspondence. Adoption of a University-wide standard for email signatures is a small, but crucial step in conveying a professional presence on behalf of the institution. Follow the below guidelines for formatting when creating your email signature. Never include new fonts, inspirational quotes, illustrative or photographic designs or unrelated icons. UNIVERSITY PROCEDURE Name Title Department Webster University | Address 1 | Address 2 Office: xxx-xxx-xxxx | Mobile: xxx-xxx-xxxx Name Title Department Webster University Address 1 Address 2 Office: xxx-xxx-xxxx Mobile: xxx-xxx-xxxx EXAMPLES OF APPROVED SIGNATURES WITHOUT PIPESWITH PIPES YOUR EMAIL SIGNATURE The Webster University signature fits on four lines and should never go more than six. Go wider rather than longer, and use pipes (Shift + ) to separate components. Include your name, Webster University, your title and the best method for getting in touch with you. There is no need to include your email address in your signature since it’s just as easy to click “reply.” And while random quotes are fun among friends, they can risk offending business associations that may not share the same points of inspiration. DO NOT: 1) Use images or icons in your signature An image only increases an email’s file size and may be blocked before it’s opened. Most email clients store images as attachments or block them altogether, meaning the recipient will have to guess if it’s a genuine attachment or not. 2) Use more than one font Standard-sized fonts are one of the only ways to ensure a signature will appear the same across monitors and devices. Refrain from the use of script or cursive fonts, multiple colors, or extreme differences in font size. | 17 WEBSTER UNIVERSITY BRAND GUIDELINES
  29. 29. Social Media NEW ACCOUNTS AND PROFILES Social media identities, log-on ID’s and user names may not use Webster’s name without prior approval from Digital Marketing & Communications. Social media avatars and profile pictures must follow all Webster logo brand guidelines. Assistance in setting up social media accounts and their settings can be obtained from the office of Digital Marketing & Communications staff. Prior to contacting them, prepare a social media plan. Please be ready to outline specific usage, needs, goals and what outcomes would make the social media account successful. Ask if there is a pre-existing social media account that would be able to communicate to the audience you are trying to reach. All accounts must include one administrator from Digital Marketing & Communications. If you participate in social media as part of your position at Webster University, please follow the principles, guidelines and policies found online at: webster.edu/gmc/resources 18 WEBSTER UNIVERSITY BRAND GUIDELINES
  30. 30. MARKETING webster.edu/wsbt WHY WEBSTER? ■ Diversity and inclusion are core values ■ Academic programs which engage your mind and stimulate your understanding ■ Faculty are real-world practitioners ■ Offers quality, convenience and access to learning ■ Academic excellence since 1915 MASTER OF Marketing remains the cornerstone of successful organizations in every industry. These organizations are seeking marketing experts with an understanding of the ever increasing dynamics of the marketing environment. A master’s degree in marketing provides the insight to propel careers forward. GRADUATES WILL BE ABLE TO: • Apply contemporary marketing concepts, tools and techniques; • Formulate effective marketing solutions within complex real-world business settings; • Address critical issues facing marketing experts, and • Compete on a global stage. THIS PROGRAM IS TARGETED TO • Marketing managers looking for a specialized graduate program focused on best practices in strategic marketing. • Undergraduate business and marketing students who want more specialized expert knowledge of marketing after completing their undergraduate degree. • Managers from areas of business other than marketing looking for a career change into the area of marketing. With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than 17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment and online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. UNITED STATES • SWITZERLAND • AUSTRIA • THE NETHERLANDS • CHINA • THAILAND • GHANA • GREECE “I really enjoyed how accessible instructors were outside of the class at Webster Unviversity. I also enjoyed the practicality of the courses and feel equipped to face the professional world.” SOKHNA MIREILLE TOURÉ MA Marketing MA-16-32 Marketing Factsheet.indd 1 4/1/16 2:58 PM
  31. 31. APPLY Call us today! Let us assist you in your enrollment at Webster University! Office of Admission 470 E. Lockwood Avenue St. Louis, Missouri 63119-3114 U.S.A. 314-246-7800 or 1-800-753-6765 • gadmit@webster.edu CORE COURSE DESCRIPTIONS MRKT 5000 Marketing (3) Students examine the character and importance of the marketing process, its essential functions, and the institutions exercising these functions. Course content focuses on the major policies that underlie the activities of marketing institutions and the social, economic, and political implications of such policies. MRKT 5610 Marketing Channel Management (3) The student studies distribution processes and institutional structures as subsystems of marketing strategy. Focus is on channel structure, product assortment considerations, promotional activities, pricing strategies, and physical logistics necessary to achieve channel objectives. Governmental, economic, and competitive aspects affecting channel management are included. MRKT 5720 Promotional Management (3) Students examine the use of all available promotional vehicles to communicate to potential customers the messages that support the objectives of the marketing plan. Each of the four elements of the promotion mix is covered: advertising, publicity, sales promotion, and personal selling. Specific focus is applied to building differentiated value perceptions in the customers in relation to competitors’ products. MRKT 5730 International Marketing (3) Students are exposed to several aspects of international marketing. This includes the international marketing environment and the international marketing mix — product, pricing, distribution, promotion — as well as emerging issues in international trade such as trading blocs, trade barriers, and standardization/adaptation. MRKT 5740 Management of Digital Marketing (3) Student will examine the management of digital marketing including strategy, implementation and executional consideration. Students will acquire the fundamental knowledge of how to formulate an integrated digital marketing plan through a combination of lecture, cases studies and course projects. MRKT 5850 Marketing Research (3) Students examine the application of research in gathering and analyzing information to forecast and control marketing activities. Problem formulation, procedures of research techniques, and application of tools and models to improve marketing decisions are covered in depth. This course includes a statistics component. Emphasis is given to acquiring and analyzing marketing information, understanding primary and secondary sources of information, and survey research techniques. Attention is given to improve techniques and criteria for identifying and selecting markets, and the usefulness of marketing data is evaluated. MRKT 5890 Marketing Statistics (3) The student examines the application of statistical analysis to marketing decisions. Descriptive statistics, probability theory, sampling theory, statistical inference, and techniques of statistical analysis are included, especially as they apply to real-life marketing decisions in business. MRKT 5895 Marketing Analytics The overarching purpose for this course id to convey the benefits of a systematic and analytical approach to marketing decision-making. Students will learn to build skills, acquire knowledge and develop attributes necessary for undertaking such marketing analyses. MRKT 5960 Marketing Management (3) The student examines the life cycle management of a product from inception to the point where it is no longer offered. Specific topics covered in the course include the product development cycle, product assortment decisions, branding, pricing, and others that make up the marketing mix and that are dynamic throughout the product life cycle. Specific emphasis is placed on identifying marketing problems, investigating alternative solutions, and rendering appropriate strategies and decisions. MRKT 6000 Integrated Studies in Marketing (3) The student is expected to synthesize and integrate the learning experiences acquired in marketing and to evaluate the research and current topics relative to this major. Techniques used to accomplish these goals may vary. WSBT 5000 Career Success in the 21st Century (1) In partnership with Right Management, a global leader in talent and career manage- ment solutions, this unique course will provide the student with a foundation in manag- ing his/her career, focusing on discovery and personal branding. A one-on-one career coach will help the student articulate personal career goals — regardless of whether the student is starting a career, changing careers, or simply wants to develop further with the current employer. Students will have the option of continuing to work with a personal career coach up to 12 months following the completion of the course. PROGRAM CURRICULUM The 37 credit hours required for the master of Marketing or the 48 credit hours required for the Master of Business Administration (MBA) with an emphasis in Marketing must include the following courses: CORE COURSES ■ MRKT 5000 Marketing (Requisite Course) ■ MRKT 5610 Marketing Channel Management ■ MRKT 5720 Promotional Management ■ MRKT 5730 International Marketing ■ MRKT 5740 Management of Digital Marketing ■ MRKT 5850 Marketing Research ■ MRKT 5890 Marketing Statistics ■ MRKT 5895 Marketing Analytics ■ MRKT 5960 Marketing Management ■ MRKT 6000 Integrated Studies in Marketing ■ WSBT 5000 Career Success in the 21st Century In addition, you will choose elective courses offered in this major. If the requisite course is waived, you must choose an elective course from this major. Students pursuing dual majors who have the requisite course(s) waived will complete only the remaining required courses for the dual majors. ACCREDITATION Webster University is accredited by the Higher Learning Commission and is a member of the North Central Association, 312-263-0356, www.ncahlc.org. The George Herbert Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MHA, MA, MS and doctoral programs in the business and management departments. MA-16-32 Marketing Factsheet.indd 2 4/1/16 2:59 PM
  32. 32. BACHELOR OF SCIENCE IN MOBILE COMPUTING webster.edu/wsbt With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than 17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. UNITED STATES • SWITZERLAND • AUSTRIA • THE NETHERLANDS • CHINA • THAILAND • GHANA • GREECE Mobile computing has opened endless economic opportunities for businesses. The challenge is adapting evolving technological applications and environmentally sensitive automated systems across the full spectrum of everyday activities, to create powerful and user-friendly synergies. Whatever your interest, a bachelor’s degree in computing with an emphasis on mobile computing from Webster University gives you a thorough understanding of the mathematics and programming languages needed to develop complex software products. You’ll be qualified to analyze, design, implement and test mobile applications, and have the skills to maintain and update existing mobile applications. Designed and constantly updated to reflect real-world scenarios, Webster University classes immerse you in experiments, assessments and assignments in platforms like iOS and Android for devices such as iPhone, iPad and Android hardware. PROGRAM DESCRIPTION Students in this major are focused on applying their technical skills to design, create, and test mobile applications. They will learn programming skills necessary to become proficient in developing mobile applications. These individuals are at the center of mobile development. They will be qualified to analyze, design, implement and test mobile applications as well as develop the required skills to maintain and update existing mobile applications. Graduates from this program will be able to apply their computing knowledge and technical understanding to move an organization into the mobile computing arena. LEARNING OUTCOMES At the end of this program students will be able to: ■ Demonstrate critical thinking skills in the field of computer science. ■ Demonstrate the ability to solve problems related to the program content. ■ Demonstrate an understanding of the concepts and principles of software systems. ■ Analyze, design and document a system component using appropriate computer science techniques and models. ■ Make a formal presentation of a software system project including the demonstration of a working application. ■ Demonstrate an in-depth knowledge of advanced mobile computing and development techniques. DEGREE REQUIREMENTS A minimum of 128 credit hours consisting of the following: ■ 48 required credit hours ■ Applicable University Global Citizenship Program hours ■ Electives At least 18 of the required 42 computer science credit hours must be taken at Webster University. All upper-level courses must be taken at Webster University.
  33. 33. APPLY Call us today to let us assist you in your enrollment at Webster University! Office of Admission 470 E. Lockwood Avenue St. Louis, Missouri 63119-3114 U.S.A. 314-246-7800 or 1-800-753-6765 Or apply online at webster.edu/apply ACCREDITATION Webster University is accredited by The Higher Learning Commission, 230 South LaSalle Street, Suite 7-500, Chicago, IL 60604, hlcommission.org • 800.621.7440. The George Herbert Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MHA, MPA, MA, MS and doctoral programs in the business and management departments. REQUIRED COURSES ■ COSC 1550 Computer Programming I (3 hours) ■ COSC 1560 Computer Programming II (3 hours) ■ COSC 1570 Math for Computer Science (3 hours) ■ COSC 2050 Java (3 hours) ■ COSC 2060 Advanced Java (3 hours) ■ COSC 2070 Introduction to Mobile Technology (3 hours) ■ COSC 2610 Operating Systems (3 hours) ■ COSC 2670 Telecommunications (3 hours) ■ COSC 2810 Systems Analysis and Design (3 hours) ■ COSC 3340 Mobile Computing I (3 hours) ■ COSC 3350 Mobile Computing II (3 hours) ■ COSC 3410 Computer Security (3 hours) ■ COSC 4110 Database Concepts (3 hours) ■ COSC 4120 Database Applications (3 hours) ■ COSC 4510 Mobile Development I (3 hours) ■ COSC 4520 Mobile Development II (3 hours) COURSE DESCRIPTIONS COSC 1550 Computer Programming I (3) Introduces students to the C++ language in order to teach programming as a systematic discipline and as a problem-solving tool. Acquaints students with fundamental concepts of computers, information processing, algorithms and programs. May be repeated once for credit. Only offered in a 16-week format. COSC 1560 Computer Programming II (3) This course uses the C++ language to introduce students to programming concepts such as abstract data types, use of classes and objects, pointers, and advanced file operations. Prerequisite: COSC 1550 with grade of B- or better. May be repeated once for credit. Only offered in 16-week format. COSC 1570 Math for Computer Science (3) Topics covered include number systems, computer arithmetic, binary, octal, hexadecimal, floating point operations, sets, and Boolean algebra. COSC 2050 Java (3) This is a first course in Java programming, covering principles of programming and core Java features. A step-by-step approach first lays a sound foundation on programming elements, control statements, and methods; then introduces object-oriented programming; moves on to graphics programming; and concludes with advanced features that prepare students to develop more comprehensive programs. Prerequisite: COSC 1560. COSC 2060 Advanced Java (3) This course expands on the beginning Java course with in-depth discussion of advanced topics, including Java applications and distributed systems. The course introduces students to technologies such as JDBC, servlets, JavaBeans, and Java XML. Prerequisite: COSC 2050. COSC 2070 Introduction to Mobile Technology (3) This course studies the fundamentals of mobile technology. It focuses on emerging mobile technology, the potential of the mobile application market, and the technological and marketing challenges that make mobile applications difficult to commercialize. This course will also discuss the various tools available to build powerful mobile applications. COSC 2610 Operating Systems (3) An overview of the concepts and theories of operating systems. Examines the major components found in all operating systems including the memory, process manager, and device and file managers. Prerequisite: COSC 1550. COSC 2670 Telecommunications (3) In this course students examine the various technologies and applications of telecommunications. The course provides an analysis of the current and future trends in telecommunication technologies and services and includes an overview of the industry and the associated management and strategy issues. COSC 2810 Systems Analysis and Design (3) Covers the basic concepts involved in systems analysis, including effective communication, analysis tools, and phases of the systems development life cycle. COSC 3340 Mobile Computing I (3) This course will study the leading-edge mobile computing technologies for professional software developers. The course will be hands-on and project-based. The central focus of the course is to enable the understanding and critical evaluation of mobile applications. Prerequisite: COSC 1560 and COSC 2070. COSC 3350 Mobile Computing II (3) This course will study the leading-edge mobile development technologies for professional software developers. The course will be hands-on and project-based. In addition to mobile development, this course will focus on more advanced mobile computing techniques and mobile application development schemes. The central focus of the course is to further enhance the knowledge and critical evaluation of mobile applications and the mobile development process. Prerequisite: COSC 3340. COSC 3410 Computer Security (3) Students in this course will study the techniques for protecting data within a computer and protecting data as it moves through a network. Data and system security and reliability will be considered in a distributed environment. Topics will include encryption, authentication and digital signatures, threats to the computer system, and system reliability. Prerequisites: COSC 1560 and Junior Standing. COSC 4110 Database Concepts (3) Students in this course will study database design using the relational model and the Entity-Relationship model. Students will study and use the SQL query language. Database design considerations will include data integrity, relational integrity, redundancy, and security. Students will develop a logical design for a database that will be implemented in COSC 4120. Prerequisites: COSC 1560, COSC 2810 and Junior Standing. COSC 4120 Database Applications (3) Continuation of COSC 4110. Students develop the logical design from COSC 4110 into a complete computer application with documentation. Focuses on specific applications that are important in a variety of computer information systems. Applications are examined from the perspective of user needs and program design. Students study program design using a database management system. Prerequisite: COSC 4110. COSC 4510 Mobile Development I (3) This course aims to provide a greater depth of knowledge in mobile device computing. Topics include available tools, mobile development paradigms, device limitations, mobile app feasibility and economics, and future trends. Prerequisite: COSC 3350. COSC 4520 Mobile Development II (3) This course studies mobile development from three perspectives: mobile technology, application development, and user interaction. The course first overviews various mobile applications, technologies and wireless communication. Next, students will learn about common paradigms in mobile development, such as computing in an environment with limited resources. Lastly, the course will study some current research in mobile development. Prerequisite: COSC 4510.

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