The document provides information on Asia Research Partners' online survey panel coverage across 13 countries in Asia. It includes the panel size for each country, as well as basic social, economic and demographic facts. Additionally, it gives breakdowns of the panel composition for some countries by variables such as age, gender, income level, occupation and other attributes. Tips are also provided for effectively conducting surveys in some of the key markets.

1. ASIA Research Partners LLP
Accurate Solutions & Insightful Analysis
Consumer
Research
Healthcare
Research
IT
Research
Automotive
Research
Key Opinion
Leaders Research
Banking & Retail
Research
Online Panel Book

2. ● Contents
Contents
2
What is Survey Panel
Coverage
 China Survey Panel
 India Survey Panel
 Japan Survey Panel
 Taiwan Survey Panel
 Korea Survey Panel
 Vietnam Survey Panel
 Philippines Survey Panel
 Thailand Survey Panel
 Malaysia Survey Panel
 Singapore Survey Panel
 Indonesia Survey Panel
 Hong Kong Survey Panel
 Australia Survey Panel

3. Asia Research Survey Panel
Clients
Data
Collection
4,820,000
India
215,000
Thailand
278,000
Vietnam
3
Asia Research Partners only samples from respondents
that have passed our quality measurement standards.
4,200,000
China
207,000
Korea
HongKong
163,000
Taiwan
195,000
Philippines Malaysia
315,000
401,000
Japan
97,000 53,500
Singapore
Asia Research
Partners
What is
Survey Panel
Asia Research Partners Survey Panel is a multi-
access panel platform that brings the world
closer to you.
Survey Panel incorporates multiple country panels
into one, easy-to-use research platform.
With 24 hour coverage, you will have a first class
flight to Asia in a matter of minutes.
Survey Panel Quality
Measurement
Process
Indonesia
190,000
Australia
241,000

4. ● Coverage 4
Coverage
Japan Survey Panel
401,000
China Survey Panel
4,200,000
India Survey Panel
4,820,000
Thailand Survey Panel
215,000
Vietnam Survey Panel
278,000
Korea Survey Panel
207,000
Australia Survey Panel
241,000
Philippines Survey Panel
195,000
Malaysia Survey Panel
315,000
Indonesia Survey Panel
190,000
Singapore Survey Panel
97,000
Hong Kong Survey Panel
53,500
Taiwan Survey Panel
163,000
Total: 13
Countries

5. PANEL SIZE:
PANEL :
China Survey
Panel
4,200,000
Social and Economic Information
674,000,000*
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
7.7％ [2013]
$9,800 [2013]
3rd [2013]
4.1% [2013]
Renminbi Yuan
Chinese
Buddhism
Communist state
9,596,961 km²
1,361,512,535*
Shanghai Population 24,151,500 [2013]
Beijing Population 21,148,000 [2013]
49.5%
(*) China figures do not include SAR Hong Kong, SAR Macao nor Taiwan,
which are reported separately for statistical purposes.

6. Simple Facts
• Median Age : 35.9
• Birth Rate : 12.31/1,000 population
• Life Expectancy : 74.84 years
Age Panel Census Difference
15-19 5 % 7 % -2 %
20-29 68 % 16 % 52 %
30-39 19 % 17 % 2 %
40-49 6 % 16 % -10 %
50-59 1 % 12 % -11 %
60＋ 1 % 12 % -11 %
China
● ChinaSurvey Panel 6
Marital Status Panel Census Difference
Single 61 % 22 % 39 %
Married 39 % 71 % -32 %
Divorce/Widow 1 % 7 % -6 %
Gender Panel Census Difference
Male 51 % 50 % 1%
Female 49 % 50 % -1%

7. Area Panel Census Difference
Liaoning 4% 3% 1%
Jilin 1% 2% -1%
Jiangsu 6% 6% 0%
Anhui 3% 5% -2%
Shandong 9% 7% 2%
Zhejiang 6% 4% 2%
Jiangxi 3% 3% 0%
Fujian 4% 3% 1%
Area Panel Census Difference
Beijing 6% 2% 4%
Shanghai 9% 1% 8%
Tianjin 3% 1% 2%
Chongqing 2% 2% 0%
Guangdong 11% 7% 4%
Shanxi 3% 3% 0%
Hebei 6% 5% 1%
Heilongjiang 3% 3% 0%
China
● ChinaSurvey Panel 7

8. Area Panel Census Difference
Hunan 2% 5% -3%
Hubei 3% 5% -2%
Henan 5% 7% -2%
Inner Mongolia 1% 2% -1%
Hainan 0.75% 1% 0%
Guangxi 1% 4% -3%
Guizhou 0.90% 3% -2%
Sichuan 2% 6% -4%
● ChinaSurvey Panel 8
Household Income Panel
No Income 2.5%
Less than 10,000 RMB 4%
10,001 - 20,000 RMB 5%
20,001 - 30,000 RMB 7%
30,001 - 50,000 RMB 12%
50,001 - 70,000 RMB 13%
70,001 - 100,000RMB 15%
100,001 - 200,000RMB 16%
200,001 - 300,000RMB 8%
300,001 - 500,000RMB 5%
500,001 - 700,000 RMB 2%
700,001 - 1,000,000 RMB 2%
More than 1,000,000RMB 3%
Other 6%

9. Occupation Panel
Student 17%
Housewife/Househusband 5%
Company Employee 46%
Company Director 2%
Public Employee 7%
Education (Teacher) 4%
Medical 3%
Company Executive 7%
Self Employee 2%
Part Time 3%
Unemployed 2%
Retired 1%
Other 1%
China
● ChinaSurvey Panel 9
Healthcare Specialty Panel
Cardiology 8%
Anesthesiology 9%
Neurology 7%
Oncology 8%
Gastroenterology 8%
Endocrinology 7%
Internal Medicine 9%
Dentist 10%
General Physician 14%
Urologist 8%
Others 12%

10. Tips
● ChinaSurvey Panel 10
Monthly / Yearly Income
Case 1
In China the monthly income variesfrom
$450 to $1,000 a month so respondentsmay
have a difficult time responding to a monthly
income question. With an income questionit
is recommended to ask both yearly and
monthly income.
Brand/Product Names
Case 2
The usage of hybrid cars was very high
compared to the population because there
was a misunderstanding that hybrids are fuel
efficient cars. Whenever asking about a
specific type of product, it is best to write out
a definition.
Schedule
Case 3
As many panelists respond to surveys at
school or work, response rates are much
lower on the weekends. To get a
representative sample, it is recommended to
keep a study in the field for 3-5 days.

11. PANEL SIZE :
PANEL :
India Survey
Panel
4,820,000
Social and Economic Information
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
3.2％ [2013]
$4,000 [2013]
4th [2013]
8.8% [2013]
Indian Rupees
Hindi and English
Hindu and Muslim
Federal Republic
3,287,263 km²
1,251,695,584
Mumbai Population 257,803 [2011]
New Delhi Population 257,803 [2011]
28.3%
354,000,000

12. Simple Facts
• Median Age : 26.5
• Birth Rate : 20.6 births/1,000 population
• Life Expectancy : 67.14 years
• Facebook users : 62.71 million users
Gender Panel Census Difference
Male 59% 52% 7%
Female 41% 48% -7%
Age Panel Census Difference
15-19 13% 9% 4%
20-29 50% 17% 33%
30-39 25% 15% 10%
40-49 6% 12% -6%
50-59 4% 8% -4%
60＋ 2% 8% -6%
Marital Status Panel Census Difference
Single 55% 50% 5%
Married 45% 46% -1%
Divorce/Widow 1% 4% -3%
● IndiaSurvey Panel 12

13. Area Panel Census Difference
Mahdhya
Pradesh 4% 6% -2%
Orissa 1% 3% -2%
Punjab 2% 2% 0%
Rajasthan 4% 6% -2%
Tamil Nadu 9% 6% 3%
Uttar Pradesh 10% 17% -7%
WestBengal 6% 8% -2%
Area Panel Census Difference
Andhra
Pradesh
9% 7% 2%
Delhi 10% 2% 8%
Gujarat 6% 5% 1%
Haryana 2% 2% 0%
Karnataka 9% 5% 4%
Kerala 3% 3% 0%
Maharashtra 18% 9% 9%
India
● IndiaSurvey Panel 13
Areas not listed are less than 1% of the panel. Please contact for details.

14. Household Income Panel
No Income 9%
Under 100,000 INR 20%
100,001 to 300,000 INR 29%
300,001 to 500,000 INR 15%
500,001 to 1,000,000INR 11%
1,000,001 INR to 2,000,000INR 3%
Above 2,001,000 INR 3%
Other 10%
India
● IndiaSurvey Panel 14
Occupation Panel
Student 31%
Housewife/Househusband 11%
Company Employee 22%
Company Director 2%
Public Employee 4%
Education (Teacher) 6%
Medical 2%
Company Executive 6%
Self Employee 8%
Part Time 3%
Unemployed 4%
Other 1%

15. ● IndiaSurvey Panel 15
Healthcare Specialty Panel
Cardiology 8%
Anesthesiology 10%
Oncology 7%
General Surgery 9%
Orthopedics 8%
Ob-Gyn 9%
Dentistry 10%
GPs 15%
Ophthalmologists 7%
Pharmacists 9%
Others 8%

16. PANEL SIZE :
PANEL :
Japan Survey
Panel
401,000
Social and Economic Information
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
2.0％ [2013]
$37,100 [2013]
5th [2013]
4.1% [2013]
Yen
Japanese
Buddhism, Christianity
Parliamentary
364,485 km²
126,919,659
Tokyo Population 13,378,584 [2014]
Tokyo Population 13,378,584 [2014]
90.6%
114,963,827

17. Simple Facts
• Median Age : 46.1
• Birth Rate : 7.93 births/1,000 population
• Life Expectancy : 84.74 years
• Facebook users : 17.20 million users
Gender Panel Census Difference
Male 53% 49% 4%
Female 47% 51% -4%
Age Panel Census Difference
15-19 3% 5% -2%
20-29 20% 11% 9%
30-39 32% 13% 19%
40-49 28% 13% 15%
50-59 12% 12% 0%
60＋ 5% 32% -27%
Marital Status Panel Census Difference
Single 27% 28% -1%
Married 70% 61% 9%
Divorce/Widow 3% 11% -8%
● JapanSurvey Panel 17

18. Area Panel Census Difference
Hokkaido 8% 4 % 4%
Tohoku 7% 7 % 0%
Kanto 5% 6 % -1%
Tokyo metro 32% 28 % 4%
Shin-Etsu 1% 4 % -3%
Hokuriku 3% 2 % 1%
Japan
Area Panel Census Difference
Tokai 10 % 12% -2%
Kinki 15 %
16% -1%
Chugoku 7 % 6% 1%
Shikoku 3 % 3% 0%
Kyushu 8 % 10% -2%
Okinawa 1 % 1% 0%
● JapanSurvey Panel 18

19. Household Income Panel
No Income 1%
Less than 1 million JPY 3%
1-1.99 million JPY 7%
2-2.99 million JPY 12%
3-3.99 million JPY 15%
4-4.99 million JPY 11%
5-5.99 million JPY 9%
6-6.99 million JPY 6%
7-7.99 million JPY 9%
8-8.99 million JPY 4%
9 million JPY plus 9%
Other 14%
Occupation Panel
Student 6%
Housewife/Househusband 18%
Company Employee 38%
Company Director 3%
Public Employee 2%
Education (Teacher) 4%
Medical 3%
Company Executive 2%
Self Employee 7%
Part Time 8%
Unemployed 4%
Other 5%
● JapanSurvey Panel 19

20. ● JapanSurvey Panel 20
Healthcare Specialty Panel
General Physician 11%
Dentist 14%
Obstetrics & Gynecology 9%
Ophthalmologists 6%
Orthopedics 7%
Oncology 4%
Cardiologist 8%
Pharmacists 9%
Neurology 7%
Dermatologist 8%
Others 17%

21. Tips
B2B Studies
Case 1
Japan is a country made up of small and
medium enterprise. Only 1% of all companies
have over 1,000 employees. To get a
representative sample, it is recommended to
include all company size for business
studies.
Luxury Goods
Case 2
Japan is one of the largest markets in the
world for luxury goods purchasing. In this
unique market, brand purchasers are not
necessarily tied to high income. When
researching luxury goods, it is not necessary
to limit targeting to high income groups.
Schedule
Case 3
Peak response times for surveys is weekdays
from 7:00 to midnight. To get a representative
sample, opening a study for 3 to 5 days is
recommended.
Japan
● JapanSurvey Panel 21

22. PANEL SIZE :
PANEL :
Taiwan Survey
Panel
163,000
Social and Economic Information
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
2.2％ [2013]
$39,600 [2013]
21st [2013]
4.1% [2013]
Taiwan Dollar
Mandarin Chinese
Buddhism, Taoist
Multiparty Democracy
35,980 sq km
23,415,126
Taipei Population 2,618,770 [2011]
Taipei Population 2,618,770 [2011]
84.0%
19,666,364

23. Simple Facts
• Median Age : 38.1
• Birth Rate : 8.7 births/1,000 population
• Life Expectancy : 79.98 years
• Facebook users : 13.24 million users
Gender Panel Census Difference
Male 48% 50% -2%
Female 52% 50% 2%
Age Panel Census Difference
15-19 7% 7% 0%
20-29 41% 15% 26%
30-39 39% 16% 23%
40-49 9% 16% -7%
50-59 3% 13% -10%
60＋ 1% 14% -13%
Marital Status Panel Census Difference
Single 56% 38% 18%
Married 42% 52% -10%
Divorce/Widow 2% 10% -8%
● TaiwanSurvey Panel 23

24. Area Panel Census Difference
Taipei 15% 11% 4%
New Taipei City 28% 30% -2%
Taichung 10% 11% -1%
Tainan City 9% 8% 1%
Kaohsiung 15% 12% 3%
Keelung 2% 1% 1%
Hsinchu City 1% 2% -1%
Chiayi City 2% 1% 1%
Taoyuan County 6% 8% -2%
Taiwan
Area Panel Census Difference
Hsinchu County 3% 2 % 1%
Miaoli County 1% 2 % -1%
Changhua County 1 % 6 %
-5%
Nantou County 2% 1 % 1%
Yunlin County 2% 1 % 1%
Chiayi County 1% 1 % 0%
Pingtung County 1% 1 % 0%
Yilan County 2% 1 % 1%
Hualien County 1% 1 % 0%
● TaiwanSurvey Panel 24

25. Household Income Panel
No Income 2%
Less than 150,000 NTD 12%
150,001 to 300,000NTD 5%
300,001 to 500,000 NTD 12%
500,001 to 700,000NTD 10%
700,001 to 1,000,000NTD 14%
1,000,001 to 1,500,000 NTD 11%
2,000,001 to 2,500,000 NTD 8%
2,500,001 to 3,000,000 NTD 4%
3,000,001 to 3,000,000 NTD 2%
3,000,001 NTD plus 2%
Other 18%
Occupation Panel
Student 17%
Housewife/Househusband 10%
Company Employee 44%
Company Director 2%
Public Employee 5%
Education (Teacher) 7%
Medical 3%
Company Executive 2%
Self Employee 1%
Part Time 2%
Unemployed 4%
Other 3%
Taiwan
● TaiwanSurvey Panel 25

26. ● TaiwanSurvey Panel 26
Healthcare Specialty Panel
Cardiology 9%
Anesthesiology 7%
Neurology 6%
Oncology 5%
Gastroenterology 7%
Nephrology 9%
Hematology 6%
Internal Medicine 10%
Dentist 11%
General Physician 13%
Others 17%

27. Tips
Smartphones
Case 1
For electronics studies, especially
smartphones, ownership may not necessarily
be linked to income. There's a high
percentage of students who own
smartphones in Taiwan.
Income
Case 2
There's notable difference between income
levels for residents in North/Central/South
regions and urban/rural areas of Taiwan. For
studies requiring high income levels, we
recommend to focus more on North and
metropolitan areas.
Language
Case 3
Panelists are used to reading Traditional
Chinese. We recommend to avoid using
Simplified Chinese or English questionnaires.
Taiwan
● TaiwanSurvey Panel 27

28. PANEL SIZE :
PANEL :
Korea Survey
Panel
207,000
Social and Economic Information
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
2.8％ [2013]
$33,200 [2013]
13th [2013]
3.2% [2013]
South Korean Won
Korean
Christian, Buddhism
Republic
99,720 sq km
49,115,196
Seoul Population 9,794,304 [2011]
Seoul Population 9,794,304 [2011]
92.4%
45,314,248

29. Simple Facts
• Median Age : 40.2
• Birth Rate : 8.42 births/1,000 population
• Life Expectancy : 80.04 years
• Facebook users : 10.01 million users
Gender Panel Census Difference
Male 54% 50% 4%
Female 46% 50% -4%
Age Panel Census Difference
15-19 3% 7% -4%
20-29 18% 15% 3%
30-39 51% 16% 35%
40-49 22% 17% 5%
50-59 4% 13% -9%
60＋ 2% 15% -13%
Marital Status Panel Census Difference
Single 42% 30% 12%
Married 57% 61% -4%
Divorce/Widow 1% 9% -8%
● KoreaSurvey Panel 29

30. Area Panel Census Difference
Seoul 37% 21% 16%
Busan 8% 8% 0%
Daegu 9% 4% 5%
Incheon 4% 6% -2%
Gwangju 2% 3% -1%
Daejeon 4% 3% 1%
Ulsan 1% 2% -1%
Sejong 2% 1% 1%
Gyeongg 21% 25% -4%
Korea
Area Panel Difference
Census
Gangwon 1% 3% -2%
Chungcheongbuk 3% 3% 0%
Chungcheongnam
1% 3% -2%
Jeollabuk 1% 4% -3%
Jeollanam 2% 3% -1%
Gyeongsangbuk 1% 4% -3%
Gyeongsangam 2% 6% -4%
Jeju 1% 1% 0%
● KoreaSurvey Panel 30

31. Household Income Panel
No Income 1%
Less than 12 millionKRW 3%
12 to 23.99 millionKRW 9%
24 to 35.99 millionKRW 18%
36 to 47.99 millionKRW 21%
48 to 59.99 millionKRW 18%
60 to 71.99 millionKRW 9%
72 to 83.99 millionKRW 8%
84 to 95.99 millionKRW 6%
96 to 107.99 millionKRW 3%
108 million KRW+ 2%
Other 2%
Occupation Panel
Student 7%
Housewife/Househusband 11%
Company Employee 44%
Company Director 2%
Public Employee 6%
Education (Teacher) 5%
Medical 1%
Company Executive 3%
Self Employee 6%
Part Time 3%
Unemployed 7%
Other 5%
Korea
● KoreaSurvey Panel 31

32. ● KoreaSurvey Panel 32
Healthcare Specialty Panel
Anesthesiology 10%
Internal Medicine 8%
General Surgeon 9%
Neurologist 8%
Orthopedics 7%
Plastic Surgery 6%
Paidonosology 8%
General Physician 12%
Pharmacists 9%
Dentist 11%
Others 12%

33. Tips
Response Rates
Case 1
The response rates fluctuate greatly
depending on whether panelists are rewarded
immediately after a survey or some time after
the project. It is always recommend to reward
on a real time basis.
Targets
Case 2
The panel is primarily a general consumer
panel. Targets such as seniors, physicians,
C-Level executives are often better to recruit
offline and have respondents conduct the
survey online. Mixed methodology is
necessary for a big sample size.
Survey Topics
Case 3
Respondents are sensitive to give information
about their company or personal life,
especially to a foreign entity. These type of
questions need to be phrased properly and
always have an escape question to avoid
drop outs (ex. Do not want to answer).
Korea
● KoreaSurvey Panel 33

34. PANEL SIZE :
PANEL :
Vietnam Survey
Panel
278,000
Social and Economic Information
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
5.3％ [2013]
$4,000 [2013]
39th [2013]
1.3% [2013]
Dong
Vietnamese
Buddhism, Catholic
Communism
331,210 sq km
94,348,835
Ho Chi Minh City
Population 7,818,200 [2013]
Hanoi Population 6,936,900[2013]
48.3%
45,579,922

35. Simple Facts
• Median Age : 29.2
• Birth Rate : 16.83 births/1,000 population
• Life Expectancy : 73.16 years
• Facebook users : 10.67 million users
Gender Panel Census Difference
Male 51% 50% 1%
Female 49% 50% -1%
Age Panel Census Difference
15-19 17% 10% 7%
20-29 58% 20% 38%
30-39 21% 16% 5%
40-49 2% 13% -11%
50-59 1% 8% -7%
60＋ 1% 8% -7%
Marital Status Panel Census Difference
Single 60% 26% 34%
Married 38% 66% -28%
Divorce/Widow 2% 8% -6%
● VietnamSurvey Panel 35

36. Area Panel Census Difference
Nghe An 3% 3% 0%
Thua Thien-Hue 3% 1% 2%
Khanh Hoa 1% 1% 0%
Dong Nai 3% 3% 0%
Da Nang 4% 1% 3%
Hai Duong 1% 2% -1%
Hai Phong 3% 2% 1%
Hanoi 23% 8% 15%
Ho Chi Minh 19% 9% 10%
Areas not listed are less than 1% of the panel. Please contact for details.
Vietnam
● VietnamSurvey Panel 36

37. Occupation Panel
Student 29%
Housewife/Househusband 5%
Contract Employee 2%
Company Employee 35%
Public Employee 3%
Education (Teacher) 4%
Medical 2%
Company Executive 2%
Self Employee 3%
Part Time 4%
Unemployed 2%
Other 9%
Household Income Panel
No Income 15%
Lower Class
(Under 5,000 USD)
11%
Lower Middle Class
( Over 5,000 USD – Under 15,000 USD)
3%
Upper Middle Class 40%
(Over 15,000 – Under 35,000 USD) 2%
Upper Class
(Over 35,000 USD)
2%
Vietnam
● VietnamSurvey Panel 37

38. HouseholdSize
Incld. panelist
Panel
1 (live alone) 1%
2 7%
3 12%
4 35%
5 30%
More than 6 15%
ChildAge Panel
Under 5 yrs 60%
over 5 under10yrs 25%
over 10 under 15yrs 3%
over 15 under 20yrs 5%
over 20 under 25yrs 4%
over 25 up to 30yrs 3%
Parents with Children Panel
Yes 34 %
No 66%
● VietnamSurvey Panel 38

39. Electronic Devices Panel
Desktop PC 49%
Laptop PC 70%
Tablet 25%
Smartphone 84%
Mobile Phone 89%
Ownership of Vehicle Panel
Car 24 %
Motorbike 98 %
Main Driver of Vehicle Panel
Car 11 %
Motorbike 82 %
● VietnamSurvey Panel 39

40. ● VietnamSurvey Panel 40
Healthcare Specialty Panel
Cardiology 5%
Anesthesiology 8%
Oncology 6%
Gastroenterology 7%
Rheumatology 6%
Internal Medicine 8%
Dentist 9%
General Physician 12%
Ophthalmologists 8%
Pharmacists 10%
Others 21%

41. Tips
Sample Representation
Case 1
Vietnam has a relatively young population.
When conducting studies, samples will be
heavily weighted with people in their 20s and
30s. The internet population is also focused
in major metropolitan areas like Ho Chi Minh
and Hanoi.
Schedule
Case 2
As many panelists respond to surveys at
school or work, response rates are much
lower on the holidays. To get a representative
sample, it is recommended to keep a study in
the field for 3-5 working days
Survey Topics
● VietnamSurvey Panel 41
Case 3
When conducting surveys in Vietnam, survey
topics relating to politics or religion need to be
avoided.

42. PANEL: PANEL SIZE :
195,000
Social and Economic Information
Manila Population 1,652,171 [2010]
43.0%
47,134,843
Philippines Survey
Panel
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
6.8％ [2013]
$4,700 [2013]
32nd [2013]
7.4% [2013]
Peso
Filipino and English
Catholic and Muslim
Republic
300,000 sq km
109,615,913
Quezon City Population 2,761,720 [2010]

43. Marital Status Panel Census Difference
Single 58% 54% 4%
Married 41% 45% -4%
Divorce/Widow 1% 1% 0%
Simple Facts
• Median Age : 23.5
• Birth Rate : 24.62 births/1,000 population
• Life Expectancy : 68.96 years
• Facebook users : 29.89 million users
Gender Panel Census Difference
Male 47% 50% -3%
Female 53% 50% 3%
Age Panel Census Difference
15-19 5% 4% 1%
20-29 52% 18% 34%
30-39 32% 14% 18%
40-49 9% 10% -1%
50＋ 2% 6% -4%
Philippines
● PhilippinesSurvey Panel 43

44. Area Panel Census Difference
National Capital
Region
42% 22% 20%
Cordillera
Administrative
Region
3% 2% 1%
Ilocos Region 3% 4% -1%
Cagayan Valley 2% 3% -1%
Central Luzon 4% 10% -6%
CALABARZON 11% 13% -2%
MIMAROPA 2% 3% -1%
Bicol Region 2% 5% -3%
WesternVisayas 5% 6% -1%
● PhilippinesSurvey Panel 44
Area Panel Census Difference
Central Visayas 5% 6% -1%
Eastern Visayas 4% 4% 0%
Zamboanga
Peninsula
3% 3% 0%
Northern
Mindanao
3% 4% -1%
Davao Region 3% 4% -1%
SOCCSKSARGEN 2% 4% -2%
Caraga 2% 2% 0%
Autonomous
Region in Muslim
Mindanao
2% 3% -1%
Other 2% 1% 1%

45. Occupation Panel
Student 11%
Housewife/Househusband 14%
Contract Employee 41%
Company Employee 2%
Public Employee 4%
Education (Teacher) 4%
Medical 3%
Company Executive 2%
Self Employee 13%
Part Time 2%
Unemployed 3%
Other 1%
Household Income Panel
No Income 5%
Under 200,000 pesos 37%
200,000-399,999 pesos 23%
400,000-799,999 pesos 9%
800,000-1,299,999 pesos 6%
1,300,000-2,199,999 pesos 3%
Above 2,200,000 pesos 1%
Other 16%
● PhilippinesSurvey Panel 45

46. ● PhilippinesSurvey Panel 46
Healthcare Specialty Panel
Cardiology 5%
Anesthesiology 9%
Neurology 8%
Gastroenterology 6%
Nephrology 7%
Internal Medicine 9%
Obstetrics & Gynecology 7%
Dentist 8%
General Physician 10%
Pharmacists 8%
Others 23%

47. PANEL SIZE :
PANEL :
Thailand Survey
Panel
215,000
Social and Economic Information
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
2.9％ [2013]
$9,900 [2013]
25th [2013]
0.7% [2013]
Baht
Thai
Buddhism
Constitutional Monarchy
513,120 sq km
67,976,405
Bangkok Population 6,355,144 [2010]
Bangkok Population 6,355,144 [2010]
34.9%
23,716,968

48. Simple Facts
• Median Age : 36.2
• Birth Rate : 11.19 births/1,000 population
• Life Expectancy : 74.43 years
• Facebook users : 17.72 million users
Age Panel Census Difference
15-19 2% 8% -6%
20-29 49% 16% 33%
30-39 38% 17% 21%
40-49 10% 15% -5%
50＋ 1% 24% -23%
● ThailandSurvey Panel 48
Marital Status Panel Census Difference
Single 58% 61% -3%
Married 39% 23% 16%
Divorce/Widow 3% 16% -13%
Gender Panel Census Difference
Male 55% 50% 5%
Female 45% 50% -5%

49. ● ThailandSurvey Panel 49
Area Panel Census Difference
Chiang Mai 3% 1% 2%
Khon Kaen 2% 1% 1%
Bangkok 41% 22% 19%
Chachoengsao 2% 1% 1%
Chonburi 2% 3% -1%
NakhonPathom 1% 1% 0%
Nonthaburi 3% 2% 1%
Area Panel Census Difference
Pathumthani 3% 2% 1%
Ayutthaya 1% 1% 0%
Prachinburi 2% 1% 1%
Rayong 1% 1% 0%
Sakhon
Province
2% 1% 1%
Suphanburi 2% 1% 1%
Other 35% 63% -28%

50. ● ThailandSurvey Panel 50
Occupation Panel
Student 4 %
Housewife/Househusband 2 %
Contract Employee 65 %
Company Employee 1 %
Public Employee 7 %
Education (Teacher) 2 %
Medical 1 %
Company Executive 2 %
Self Employee 6 %
Part Time 3 %
Unemployed 4 %
Other 3 %
Household Income Panel
No Income 6%
Less than 200,000 Baht 4%
200,000-249,999 Baht 58%
250000-299,999 Baht 2%
300,000-349,999 Baht 9%
350,000-399,999 Baht 3%
400,000-499,999 Baht 2%
500,000-599,999 Baht 3%
600,000-699,999 Baht 5%
700,000-799,999 Baht 4%
800,000-899,999 Baht 3%
Other 1%

51. ● ThailandSurvey Panel 51
Healthcare Specialty Panel
General Physician 13%
Dentist 8%
Obstetrics & Gynecology 9%
Ophthalmologists 8%
Orthopedics 5%
Oncology 3%
Cardiologist 6%
Pharmacists 8%
Neurology 5%
Dermatologist 7%
Others 28%

52. PANEL SIZE :
PANEL :
Malaysia Survey
Panel
315,000
Social and Economic Information
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
4.7％ [2013]
$17,500 [2013]
30th [2013]
3.1% [2013]
Ringgits
Bahasa Malaysia
Muslim
Constitutional Monarchy
328,947 km²
30,513,848
Kuala Lumpur
Population 1,674,621 [2010]
Kuala Lumpur
Population 1,674,621 [2010]
67.5%
20,596,847

53. Simple Facts
• Median Age : 27.7
• Birth Rate : 19.71 births/1,000 population
• Life Expectancy : 74.75 years
• Facebook users : 13.59 million users
Gender Panel Census Difference
Male 40% 51% -11%
Female 60% 49% 11%
Age Panel Census Difference
15-19 7% 10% -3%
20-29 39% 17% 22%
30-39 40% 14% 26%
40-49 10% 12% -2%
50-59 3% 8% -5%
60＋ 1% 7% -6%
Marital Status Panel Census Difference
Single 47% 35% 12%
Married 52% 60% -8%
Divorced /Widowed 1% 5% -4%
● MalaysiaSurvey Panel 53

54. ● MalaysiaSurvey Panel 54
Area Panel Census Difference
Perlis 1% 1% 0%
Pulau Pinang 6% 5% 1%
Sarawak 6% 8% -2%
Selangor 20% 18% 2%
Sabah 5% 11% -6%
Terengganu 2% 3% -1%
Other 1% 8% -7%
Area Panel Census Difference
Johor 10% 11% -1%
Kuala Lumpur 17% 6% 11%
Kedah 6% 7% -1%
Kelantan 4% 5% -1%
Melaka 4% 3% 1%
Negeri Sembilan 5% 4% 1%
Pahang 4% 5% -1%
Perak 9% 8% 1%

55. ● MalaysiaSurvey Panel 55
Occupation Panel
Student 14%
Housewife/Househusband 7%
Contract Employee 27%
Company Employee 3%
Public Employee 8%
Education (Teacher) 3%
Medical 1%
Company Executive 17%
Self Employee 9%
Part Time 2%
Unemployed 1%
Other 8%
Income Panel
No Income 9 %
Lower/ Working Class ( Under 5,000 USD) 27 %
Lower Middle Class
(Over 5,000 – Under 15,000 USD)
40 %
Upper Middle Class
(Over 15,000 – Under 35,000 USD)
21 %
Upper Class
( Over 35,000 USD)
3 %

56. Industry Panel
Agriculture/Forestry/Fishing 2%
IT 17%
Construction 6%
Manufacturing 11%
Electric/Gas/Water Industry 5%
Mail Transport Industry 4%
Retail/Wholesale/Distribution 9%
Finance (Banks
and
Investment)
13%
Real Estate 3%
Restaurant or Hotel 3%
● MalaysiaSurvey Panel 56
Healthcare Specialty Panel
Cardiology 8%
Anesthesiology 6%
Internal Medicine 10%
General Surgery 9%
Orthopedics 7%
Obstetrics & Gynecology 8%
Dentist 11%
General Physician 13%
Ophthalmologists 7%
Pharmacists 8%
Others 13%

57. Business Title Panel
Chairman / Vice Chairman 1%
CEO/ Vice President 1%
CFO/ COO/ CTO/ CIO 1%
Director 7%
Advisor 4%
Business Manager 7%
Manager 13%
Assistant Manager 18%
Business Title Panel
Account Executive 4%
Leader 3%
General Staff 7%
Part Time Employee 5%
Other 9%
● MalaysiaSurvey Panel 57

58. Ethnic Group Panel
Chinese 56%
Malay 31%
Indian 11%
Other 2%
Language Panel
Chinese 50 %
Bahasa Malaysia 23 %
English 44 %
Tamil 1 %
Other 4 %
● MalaysiaSurvey Panel 58
Religion Panel
Buddhism 66%
Islam 16%
Christianity 9%
Confucianism, Taoism and
other Chinese folk religion
4%
Hinduism 1%
No religion 3%
Other 1%

59. HouseholdSize
Incld. panelist
Panel
1 (live alone) 5%
2 14%
3 17%
4 21%
5 19%
More than 6 24%
ChildAge Panel
Under 5 yrs 33%
over 5 under 10yrs 20%
over 10 under 15yrs 21%
over 15 under 20yrs 9%
over 20 under 25yrs 10%
over 25 up to 30yrs 7%
Parents with Children Panel
Yes 30 %
No 70 %
● MalaysiaSurvey Panel 59

60. Electronic Devices Panel
Desktop PC 42 %
Laptop PC 71 %
Tablet 37 %
Smartphone 85 %
Mobile Phone 22 %
Ownership of Vehicle Panel
Car 76 %
Motorbike 32 %
Lorry/ Truck 1 %
Main Driver of Vehicle Panel
Car 58 %
Motorbike 25 %
● MalaysiaSurvey Panel 60

61. PANEL: PANEL SIZE :
Social and Economic Information
4.1% [2013]
$62,400 [2013]
41st [2013]
1.9% [2013]
Singapore Dollar
Mandarin,English
Buddhist, Muslim, Taoist, Catholic
Singapore Survey
Panel
97,000
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
Parliamentary Republic
697 sq km
5,674,472
Singapore
Population 3,700 [Downtown Core, 2014]
Singapore
Population 3,700 [Downtown Core, 2014]
82.0%
4,653,067

62. ● SingaporeSurvey Panel 62
Simple Facts
• Median Age : 33.8
• Birth Rate : 8.27 births/1,000 population
• Life Expectancy : 84.68 years
• Facebook users : 2.92 million users
Gender Panel Census Difference
Male 53% 51% 2%
Female 47% 49% -2%
Age Panel Census Difference
15-19 6% 8% -2%
20-29 33% 16% 17%
30-39 32% 18% 14%
40-49 18% 19% -1%
50-59 8% 19% -11%
60＋ 3% 20% -17%
Marital Status Panel Census Difference
Single 47% 32% 15%
Married 51% 60% -9%
Divorce/Widow 2% 8% -6%

63. Occupation Panel
Student 13%
Housewife/Househusband 19%
Contract Employee 4%
Company Employee 37%
Public Employee 4%
Education (Teacher) 3%
Medical 1%
Company Executive 2%
Self Employee 3%
Part Time 2%
Unemployed 4%
Other 8%
Household Income Panel
No Income 3%
Less than 30,000 SGD 20%
30,000 - 49,999 SGD 23%
50,000 – 69,999 SGD 15%
70,000 – 99,999 SGD 13%
100,000-149,999 SGD 11%
150,000-199,999 SGD 4%
More than 200,000 SGD 3%
Do not know 8%
● SingaporeSurvey Panel 63

64. ● SingaporeSurvey Panel 64
Healthcare Specialty Panel
Anesthesiology 7%
Internal Medicine 11%
General Surgery 8%
Orthopedics 7%
Obstetrics & Gynecology 8%
Dentist 9%
Nurses 13%
General Physician 12%
Ophthalmologists 8%
Pharmacists 7%
Others 10%

65. PANEL: PANEL SIZE :
Social and Economic Information
Indonesia Survey
Panel 190,000
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
5.3% [2013]
$5,200 [2013]
16th [2013]
6.6% [2013]
Rupiah
Bahasa Indonesia
Muslim, Christian ,
Hindu
Republic
1,811,569 sq km
255,993,674
Jakarta Population 9,607,787 [2010]
Jakarta Population 9,607,787 [2010]
28.5% 73,000,000

66. Indonesia
Simple Facts
• Median Age : 29.2
• Birth Rate : 16.72 births/1,000 population
• Life Expectancy : 72.45 years
• Facebook users : 51.1 million users
Age Panel Census Difference
15-19 2% 9% -7%
20-29 41% 17% 24%
30-39 38% 16% 22%
40-49 13% 13% 0%
50＋ 6% 17% -11%
Marital Status Panel Census Difference
Single 39% 27% 12%
Married 57% 65% -8%
Divorce/Widow 4% 8% -4%
● IndonesiaSurvey Panel 66
Gender Panel Census Difference
Male 67% 50% 17%
Female 33% 50% -17%

67. Area Panel Census Difference
SpecialCapital
Region
25% 11% 14%
West Java 22% 18% 4%
East Java 12% 15% -3%
Banten 6% 4% 2%
Central Java 8% 13% -5%
East Kalimantan 3% 1% 2%
South Sulawesi 5% 3% 2%
● IndonesiaSurvey Panel 67
Area Panel Census Difference
West
Kalimantan
3% 2% 1%
North Sumatra 4% 5% -1%
Yogyakarta
Special Region
2% 1% 1%
Aceh Special
Region
1% 2% -1%
Bali 2% 1% 1%
Riau 3% 2% 1%
Other 4% 22% -18%
Indonesia

68. Occupation Panel
Student 5%
Housewife/Househusband 7%
Company Employee 42%
Company Director 1%
Public Employee 9%
Education (Teacher) 6%
Medical 2%
Company Executive 2%
Self Employee 14%
Part Time 4%
Unemployed 7%
Other 1%
Household Income Panel
No Income 4%
Less than 11.000.000IDR 14%
11,000,000 - 29,999,999 IDR 26%
30,000,000-59,999,999IDR 24%
60,000,000-99,999,999 IDR 13%
100,000,000-499,999,999 IDR 12%
500,000,000-999,999,999 IDR 3%
1,000,000,000+ IDR 1%
Do not know 3%
● IndonesiaSurvey Panel 68
Indonesia

69. Indonesia
● IndonesiaSurvey Panel 69
Healthcare Specialty Panel
Anesthesiology 8%
Oncology 7%
Gastroenterology 7%
Nephrology 8%
Hematology 6%
Internal Medicine 9%
General Surgery 8%
Dentist 9%
General Physician 11%
Pharmacists 9%
Others 18%

70. PANEL: PANEL SIZE :
53,500
Social and Economic Information
2.9% [2013]
$52,700 [2013]
36th [2013]
3.1% [2013]
Hong Kong Dollar
Cantonese
eclectic mixture of local religions
limited
democracy
1,054 sq km
7,141,106
80.5%
5,751,357
Hong Kong Survey
Panel
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
-
-

71. Hong Kong
Simple Facts
• Median Age : 43.2
• Birth Rate : 9.23 births/1,000 population
• Life Expectancy : 82.86 years
• Facebook users : 4.03 million users
Gender Panel Cens us Difference
Male 53% 47% 6%
Female 47% 53% -6%
Age Panel Census Difference
15-19 3% 7% -4%
20-29 35% 15% 20%
30-39 38% 17% 21%
40-49 17% 21% -4%
50-59 6% 19% -13%
60＋ 1% 21% -20%
Marital Status Panel Census Difference
Single 45% 31% 14%
Married 51% 58% -7%
Divorce/Widow 4% 11% -7%
● Hong KongSurvey Panel 71

72. Occupation Panel
Student 14%
Housewife/Househusband 19%
Contract Employee 6%
Company Employee 29%
Public Employee 3%
Education (Teacher) 4%
Medical 1%
Company Executive 2%
Self Employee 6%
Part Time 4%
Unemployed 5%
Other 7%
Household Income Panel
No Income 1%
Less than 10,000 HKD 3%
10,000 - 49,999 HKD 18%
50,000 – 99,999 HKD 9%
100,000 – 199,999 HKD 13%
200,000-399,999 HKD 16%
400,000 – 599,999 HKD 19%
600,000-799,999 HKD 13%
800,000 – 999,999 HKD 4%
More than 1,000,000 HKD 3%
Do not know 1%
● Hong KongSurvey Panel 72
Hong Kong

73. Hong Kong
● Hong KongSurvey Panel 73
Healthcare Specialty Panel
Anesthesiology 10%
Gastroenterology 6%
General Surgery 7%
Orthopedics 8%
Obstetrics & Gynecology 7%
Paidonosology 8%
Dentist 9%
General Physician 10%
Ophthalmologists 9%
Pharmacists 10%
Others 16%

74. PANEL :
Australia Survey
Panel
241,000
PANEL SIZE :
GDP real growth :
GDP per capital:
GDP purchasing power parity:
Unemployment Rate :
Currency :
Language:
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration:
Internet Population :
2.5% [2014]
$43,000 [2014]
18th [2014]
5.7% [2014]
Australian Dollars (AUD)
English
Protestant
Federal parliamentarydemocracy
and a Commonwealth realm
7,741,220 km²
22,507,617
Sydney Population 4,373,433 [2013]
Canberra Population 418,856[2013]
94.1 %
21,176,595

75. Australia
Simple Facts
• Median Age : 38.3
• Birth Rate : 12.15 births/1,000 population
• Life Expectancy : 82.15 years
• Facebook users : 11.8 million users
Marital Status Panel Census Difference
Single 41% 37% 4%
Married 51% 49% 2%
Divorce/Widow 8% 14% -6%
Gender Panel Census Difference
Male 44% 49% -5%
Female 56% 51% 5%
Age Panel Census Difference
15-19 2% 8% -6%
20-29 17% 17% 0%
30-39 22% 17% 5%
40-49 30% 18% 12%
50-59 23% 16% 7%
60＋ 6% 24% -18%
● Australia Survey
Panel
75

76. Australia
Occupation Panel
Student 8%
Housewife/Househusband 15%
Contract Employee 6%
Company Employee 31%
Public Employee 7%
Education (Teacher) 5%
Medical 2%
Company Executive 4%
Self Employee 9%
Part Time 6%
Unemployed 3%
Other 4%
Household Income Panel
No Income 2%
Less than 5,000AUD 1%
5,000 - 9,999AUD 4%
10,000 – 29,999 AUD 21%
30,000 – 49,999 AUD 29%
50,000-69,999AUD 15%
70,000 – 89,999AUD 9%
120,000-149,999AUD 5%
150,000 – 179,999AUD 4%
More than 180,000AUD 1%
Do not know 9%
● Australia Survey
Panel
76

77. Occupation Panel
Student 8%
Housewife/Househusband 15%
Contract Employee 6%
Company Employee 31%
Public Employee 7%
Education (Teacher) 5%
Medical 2%
Company Executive 4%
Self Employee 9%
Part Time 6%
Unemployed 3%
Other 4%
Australia
Healthcare Specialty Panel
Anesthesiologist 8%
Dentist 9%
Dermatologist 6%
General physician 14%
General Surgeon 5%
Hematologist 6%
Oncologist 5%
Ophthalmology 7%
Pharmacist 12%
Others 28%
● Australia Survey
Panel
77

78. ● Contact 78
Contact
Asia Research Partners LLP
Email- infodl@asiaresearchpartners.com
Phone- +91-(0)11-41052539
India-New Delhi I India-Bangalore I New Zealand I USA
I Singapore I China
Website- www.asiaresearchpartners.com